Beer "Tuborg": umenzi, photo, ncomo

Kuba okokuqala malunga beer "Tuborg" oko kwazeka kwi kwenkulungwane ye-19. ke Akukho kucinga ukuba le mveliso uya ilizwe layo rhoqo ngokwenene edume umhlaba.

indaba endala

Yonke le nto yaqala eDenmark. Kwaba ngo-1873, musa ukuba kude Copenhagen unknown Karl Tetgen wakha izityalo ukuze kuveliswe le beer odumileyo. Wathi igama nebhiya yakhe "Tuborg 'imbeko nqaba eponymous, nto leyo ngenkulungwane ye-17 yaba ipropati nomi Jonas Thue. Kuba indlu umrhwebi yinqaba wokwenene ukuzithethelela. Ngenxa yoko igama. Ngapha koko, iguqulelwe ukusuka Borg Danish - ". Thue nqaba" a "ukuvala" kwaye Tuborg kungenziwa eliguqulelwa ngokuthi Ngoko ke igama lomntu kwaye kudla engena ibali. Ngubani ababecinga ukuba engominyaka ilikhulu embalwa, igama abemi Amadlelo eyinkunzi aziyi kukunceda ukuba bathi abantu ehlabathini jikelele?

"Tuborg" ibhiya nangoko yaba ethandwa kakhulu. Isizathu sokuba oku kuphela incasa elihle kunye livumba ezimangalisayo yesiselo yamandulo. Ukuze a kakhulu apha, Isimanga, wayedlala indima zizinto ebekupakishwe. Kuloo minyaka, ibhiya kakhulu kuthengiswa imiphanda, kwaye abanini Tuborg isigqibo kuqala kweli lizwe ukuze bawagalele ebhotileni. Oku kuye yazisa udumo ngokomnikelo entsha.

Uluhlu of "Tuborg"

Beer "Tuborg" ayikwazi mazingabhidaniswa omnye komnye. Isizathu ilele iresiphi yayo. Ezisincedayo igwele ekhethekileyo esetyenziselwa imveliso yawo. ukwakhiwa kwawo nezikhuseli iimfihlakalo zorhwebo ilale kuyo intliziyo incasa eyodwa othululwayo. Le nkampani ngoku uvelisa iintlobo eziliqela le beer odumileyo. Fumana ukwazi kubo itheyibhile uncedo.

Nganye kwezi ntlobo ngendlela yazo ekhethekileyo. Kodwa inye into kubenza kubo: incasa angamarhoqorhoqo, ukukhanya kakhulu. "Tuborg" ugqibelele ukuba anomsindo, ngokunjalo kwincoko olusenyongweni kwaye enobubele. It has akukho ubukrakra semvelo yebhiya, ngoko bubushushu iglasi le othululwayo nje ezinye endaweni yazo. Xa izityalo mihla Tuborg zipakishwe iibhotile zeglasi, iitoti kunye kegs.

Yintoni le nkonzo?

Ngoku ngaphezu kwekhulu amazwe ehlabathini lonke ukuphumeza zokuphuma yayo beer "Tuborg". ncomo Customer ngayo becala HIV. Abasebenzisi bathi etywaleni kulula kakhulu kwaye okumnandi kakhulu. Kuwo zange abe yintloko ebuhlungu, enoba sisele kakhulu. Le nto nje iyodwa ithetha umgangatho kwimveliso.

Kodwa abanye nje musani ndiyayithanda. Kukho ezinye fans abakholelwa ukuba utywala kufuneka womelele, nedini ube ubukrakra ngokukhawuleza kwi incasa. Abantu abanjalo ushiye ingxelo embi ngayo ethululwayo "Tuborg". abathengi Ngaphantsi abanamava ayisoloko nako ukubona umahluko kunikeza ukwahlula iindidi omnye komnye, ngoko ngamanye amaxesha kukho uluvo lokuba yonke le umqombothi kwesinye zinto sityeni sinye, kuphela iilebhile ezahlukeneyo. Kule mbono, yaye musa sinikele ingqalelo. Ngokubanzi, uninzi nangoku ufaka "Tuborg" umyalelo sezingeni eliphezulu ngaphezu kwezinye ezininzi ngokulinganayo ezaziwayo-kakuhle yemiyinge beer.

abenzi uphuza

Utshwala Tetgena njalo ukwanda imithamo yemveliso ukukholisa abathengi yayo iindlela ezintsha ezintsha. Ngoko ke, ngo-1880, oko yasungulwa kwimveliso Tuborg Green, yaye kwiminyaka emihlanu kamva wabonakala Tuborg Gold. Abantu babethanda beer omtsha "Tuborg". Abavelisi zizama ukukhawulelana neemfuno zabantu. Sela kule minyaka baba ngakumbi kwaye nodumo ngakumbi. Yena kuqala kuphela kurhwebo lwasekhaya, kodwa ekugqibeleni waya phesheya kuyo. Ukuqinisa indawo yayo, inkampani uKarl Tetgena ngo-1894 beza kunye nezinye yazo elinanye eli lizwe, yaye kwasekwa iqela elibizwa The United Breweries, nto leyo eya akhuphisane edume "Carlsberg" inkampani ngaloo minyaka.

Kwiminyaka engaphantsi kweshumi, phakathi isivumelwano yenkampani kukwahlukana kwinkalo kwasayinwa, kwaye ngo-1970 ihlabathi odumileyo Carlsberg wathenga nje okhuphisanayo yayo. Ukususela ngoko, i-beer ethandwayo Danish baqalisa ukuvelisa kwamanye amazwe aseYurophu. Ngowe-1991, iqela leenkampani yaseScandinavia bafana phezulu kwi imanyano ekuthiwa Baltic Beverages Holding, nto leyo libandakanywe ukuphisa utyalo kwindawo eyayisakuba yiSoviet Union. I 'Tuborg "idumileyo waqalisa uhambo lwakhe ehlabathini lonke, yaye ngoku, amazwe 21 ukuvelise phantsi mvume, kungekuphela eYurophu kodwa eAfrika Asia.

Amehlo am

Ngoku phantse wonke umntu ehlabathini uyakwazi oko kukhangeleka ngathi le beer "Tuborg". Amafoto wavatha oko iimagazini, iincwadana kunye neepowusta. Le mifanekiso kunokubonwa imveliso kulo lonke uzuko lwayo. Umthengi ungajonga ibhotile yoqobo kunye ityhubhu imidlalo, apho akuyomfuneko openers. Enemisesane olulodwa lula isuswe motion mnye. Leyibhelisha imveliso ngalinye luqokelelane phantsi umbala mveliso kuyo. Oku kwenzelwa ukuba lula ukufunyanwa utywala kwi network yorhwebo. Olugobileyo ubukhulu sticker encinane iqulethe yonke inkcazelo malunga tywala yaye ukuzithwalis kumphezulu ebhotileni. Oku kwenza kube lula ukuba siqwalasele imixholo yawo.

Upapasho inkulu kwaye kufundisa ilitye lesikhumbuzo kwi ibhiya odumileyo, elasekwa kummandla yomvelisi eDenmark. Esi sakhiwo ngokwemo kubude ibhotile neemitha ezingamashumi amabini anesithandathu, apho kukho ilifti. Ngayo, iindwendwe ekhwela encotsheni loyilo kwaye wonwabele siqonde Copenhagen.

Yintoni i "Tuborg" kulungile?

Njengoko usazi, sigcine, "Tuborg" - ibhiya ukukhanya. Le ngaphandle kuphela Tuborg Black. Xa inkulu ethandwa brand yehlabathi ethululwayo yamandulo Denmark - Tuborg Green. Le lager ukukhanya ezenziwe ngamanzi okuhlamba, ukukhanya imithombo yerhasi, iimveliso hop kunye isiraphu imithombo. unikwa amandla lisezantsi kakhulu kwaye kuthetha ukuba ekhulwini 4.6 kuphela. igwele Special, esetyenziswa lokulungiselela yayo, anike othululwayo incasa ekhethekileyo, isongo elikhethekileyo negalelo nokudalwa amagwebu isitali kweglasi. Umgangatho yokugqibela echaziweyo ingakumbi nok iingcali zobugcisa yokuba iyasondela. Abavelisi abanqwenela ukugxininisa iziselo ezikhethekileyo unique, iposelwe kwi kwileyibhile yayo kumfanekiso ngqo isithsaba kunxitywa iKumkanikazi of Denmark. Abantu balapha nokuba ngokuqhula phawula ukuba ngoku nje kuphela koroleva uMargaret, kodwa uKumkani Tuborg. uthelekiso kunye ingqwalasela yoluntu ifitsha ilungileyo ukuba kunikwa kuphela nayiphi na imveliso.