Beer "Shihan" - ibali inkangeleko, uluhlu lweemveliso, kunye nolunye ulwazi umdla

Beer - usele kumazwe amaninzi ehlabathini lonke. Kuyinto iglasi oku ephantsi utywala zotywala Wawukrakra galo kunye lwemithombo umthunzi emnandi ukuphumla emva komsebenzi onzima wolo suku, okanye uhlale kwi nkampani mnandi nabahlobo kakhulu. Ke kwanjengokuba kukho emangalisayo kwa- emnandi nge beer! Calamari, amaphiko, iibhola isonka samasi neentonga, iitshiphusi, crackers, etshaya yaye yomile intlanzi, iinuts, nokunye!

Ukuza kuthi ga ngoku, kukho inani nje okukhulu iintlobo kunye brand of ethululwayo. Kweli nqaku, senza sinikele ukuba uqhelane kunye Bashkir umenzi yotywala - i utshwala "Sheehan", umncedisi we inkampani "United uHeineken weAluminiyam". Siya ukubalisa ibali imbonakalo yakhe, cinga uluhlu yotywala obuvelisiweyo kunye bafunde izinto ezininzi ezinomdla ngale brand.

History of the utshwala

Igama ngokuba umqombothi ukhethe kwazenzekela, imbeko ezintabeni ezine yedwa Bashkir Urals - Yuraktau, Kushtan, Shahtau, Toratau, phantsi kwesihloko jikelele "Shikhany". Sterlitamak, Salavat, Ishimbai - umzi, kummandla apho kukho akheke emaweni, ezo kwakheka kwizigidi zeminyaka eyadlulayo, izidumbu izixhobo ngumqobo.

Sterlitamak ngo-1956 waba idolophu, nto leyo Bashkir ASSR iBhunga labaPhathiswa wakhetha ukwakha utshwala. Kuloo minyaka, inkampani ngokuba "Sterlitamak Beer kunye neziselo Plant". Power utshwala sele yaba kwiilitha ezizizigidi ezingama-150 zebhiya ngonyaka.

Ukongeza kwiintlobo eziqhelekileyo, ezifana "Zhiguli", "Riga" yaye "eMoscow", isityalo wavelisa beer brand wayo - "Sterlitamak", "Ityiwa pier", "Grey phambene" yaye "Shihan". Sele 2004, isityalo yaba yinxalenye yale nkampani Dutch "United uHeineken weAluminiyam". Namhlanje, "Sheehan" - yeyona sebe likhulu koshishino ukuphisa ngo Bashkortostan.

Uluhlu lwemveliso

"Shihan" Namhlanje le nka- eziliqela iindidi zebhiya :

• "Ukukhanya Sheehan."
• "Sheehan namandla."
• "Emnyama Sheehan."
• "Sheehan uyaphila."
• "Gray phambene".

Ukongezelela kwiintlobo yayo wezindlu, isityalo uvelisa iintlobo ezininzi zentengiso yemiyinge yobambiswano "NGOBUCHULE", "Ukuzingela", "Iibhere ezintathu" yaye "Bochkarev", kwakunye iintlobo ezintathu kvass, sawo kunye namanzi bezimbiwa.

ukwandiswa uluhlu

Kutsha nje, inkampani "Heineken" ugqibe ekubeni wandise uluhlu Beers kwakhululwa iindidi ezintsha, "Sheehan Buckwheat." NgoJuni kulo nyaka uphelileyo, imarike okokuqala wangena tywala, ukwenziwa kunye buckwheat. Le lager ukukhanya, ukuba amandla ka 4.5 degrees kunye ukuxinana kungekho ngaphezulu kwama-11 ekhulwini. Uphawu olulodwa le beer yi eliqaqambileyo amber umbala, incasa uphawu buckwheat kunye ubukrakra ukukhanya.

Ngokutsho kumlawuli George Gubeladze Umthi, ukuqaliswa ezintsha yebhiya - oku koko kanye kuya kunceda kuqinisa isikhundla yenkampani phakathi kontanga yayo emarikeni. Ukususela ngexesha lokugqibela, abathengi baya ukuphuma ukuba imveliso eyenziwe ngaphakathi lizwe, ukwamkelwa isigqibo buckwheat utywala ngomba, "Sheehan" kwaba kakhulu lula and fast. Kutheni Buckwheat? Ngenxa yokuba Russian Federation - umlimi inkulu groats buckwheat, kunye nomthengi.

design Update beer

Ukususela imbonakalo ilebhile yotywala, yavelisa ukususela 1986, sele kakhulu ngaphandle umhla, akusekho alubonwanga umdla kwaye ulwazi, abavelisi beer "Shihan" yathatha isigqibo ukutshintsha kuyilo yayo. Ukuze owonithemba ukudalwa ileyibhile kwinkampani mihla yagqiba Soldis. Xa usebenza kwi "ubuso" omtsha imvaba isiselo foamy, kwagqitywa ukubambelela igama lebrendi ka Ikratshi Bashkiria - Intaba Shikhany. Uphawu arhente wakwazi ukuzalisekisa yonke imisebenzi kukufezekisa enomtsalane, kulula ukufunda ukunkqaya iilebhile.

Umthendeleko "Usuku utshwala Shihan"

Yaba umkhosi elingu yokuzalwa zesityalo, "Sheehan" Juni 18, 2016. Sterlitamak abahlali neendwendwe ngokufanayo sakuqhela le holide yonyaka, khon 'ukuze bajoyine show, oluqhutywa ngqo kwi ndawo. imvumi Russian stas Kostyushkin kunye Eminyakeni eqela ihoki "Salavat Yulaev" wanika abaphulaphuli isimangalo ngenene esihle isimo enkulu. umcimbi Ukukhokela ngokwemveli waba echwayithileyo-showman Azamat Muratov.

Ngaphandle kwinkqubo engundoqo zokuzonwabisa, iindwendwe ziyafumaneka imidlalo streetball nakwihoki emoyeni. Ewe, kwaye belambile emthendelekweni ahlale kwakunzima gqitha, kuba Abaququzeleli Wayeqiniseka ukondla iindwendwe ezisuka entliziyweni kebab, pilaf kunye namaqebengwana. Nkqu abalandeli ukutya nozilo indawo ukuzulazula.

Ukususela kwasekuqaleni isiganeko kunye nasekugqityweni kwayo ngokupheleleyo le ndawo yonke yaba phantsi kolawulo olungqongqo loonogada. Ngoko ke yonke undwendwe bazive bekhuselekile.

Izimvo nge beer

Ngokusekelwe kuhlolo ezininzi, sinako ukubona ukuba lo beer eziveliswa kule sityalo, kakhulu okunencasa, kodwa-ebizwa ngokuba akukho "bajije". Ngenxa amanzi acocekileyo kwaye ezikumgangatho ophezulu mveliso ekrwada wafumana kunokwenzeka ngokuzenzekelayo ngaphandle ukongeza naluphi chemistry zangaphandle.

Beer "Sheehan ukukhanya" - omnye ethandwa kakhulu kwimveliso uthotho le utshwala. Kakhulu lula, eliphakathi utywala ukuxinana, ukuba 4.4% amandla. Incasa iwayini luphawulwa aneethowuni ukukhanya.

Beer "Gray phambene" ine umququ mbala. Ngelishwa, isongo olunzulu kunye abazizityebi ngevumba unikwa eyahlukileyo. utywala kakhulu bubanzi kunye ekugqibeleni kuba umntu ubukrakra mifutshane, mnene galo. Mandla yotywala yi-6%, nto leyo evumela ukuba bayibiza yomeleleyo yonke kuluhlu.