Yokuthengisa yomnxeba. Ukusebenza kunye nemigomo

uphando Marketing kwi ijelo kwiintengiso kakhulu ziye zabanjwa eminyaka. Emva ngasekupheleni-imi- 70 kwinkulungwane 20, lezentengiso ziye zagqiba ukuba iimpahla wathengisa ngaphandle abalamleli Akubizi kakhulu kwaye kakuhle kakhulu, kuba ingakufuni iindleko ezongezelelweyo. Tool enjalo intengiso ibe ifowuni (njengenye indlela ezanda zonxibelelwano).

yokuthengisa yomnxeba. iimpawu eziphambili

intengiso Ifowuni (okanye lokwenza ezorhwebo ngokufowuna) makanxibelelanise ngqo umthengisi kunye umthengi. Nangona kunjalo, inkqubo enjalo has a iimpawu ubunzima, ekubeni emacaleni ayikho uqhagamshelwano ubuso ngobuso, ngomnxeba kwaye imisela uphawu oluthile kunxibelewano. Ukuya ukuphazamisa ngokulula ngokwaneleyo, ngoko ngethuba enjalo interlocutor transaction azithenge idlala indima engundoqo. Ngenxa yoko, uphando kakhulu, oko Kwagqitywa ukuba intengiso yeefoni ukusebenza xa ilawulwa ukuseka ubudlelwane kunye umxhasi ngexesha imizuzwana yokuqala 45 incoko.

Technique iminxeba "iqhosha lokulayita"

Oku kubizwa yabasemzini ukuze athengise iimpahla kunye neenkonzo zazo. Kuyinto zombini yenye yezona ndlela zisebenzayo ukuthengisa, kodwa ngexesha elifanayo unzima kakhulu, ngenxa yokuba ungubani lomthengisi, charisma wakhe, izakhono ngamazwi ibalulekile.

ukuthengiswa ngempumelelo

Yintoni ekufuneka ngexesha iminxeba ephumayo "iqhosha lokulayita" ukuthengisa imveliso yakho inani eliphezulu labantu?

1. Chaza ababukeli bakho. Eli nqanaba iphambili kumalungiselelo azayo ring up. Ukuba uthengisa massager kudala, uze ukhethe yeziphumayo kubantu pre-retirement kunye yobudala yomhlala-phantsi. Xa uyithengisa uluvo ishishini kusengqiqweni ukuba ikhale up na izimali, njl

2. Uchazo nomthengisi. Njengokuba sele sitshilo, intengiso yemfonomfono zixhomekeke ngokukodwa ngendlela ngokukhawuleza umthengisi iyakwazi umdla nomthengi enokwenzeka. Njengokuba kude njengoko liciko, uqhelene iimpawu iimpahla, ndiqinisekile ukuba imveliso kubalulekile kumthengi. An ezincinane ebalulekileyo incumile ngexesha lencoko. Ngaphandle kwento yokuba umthengi akayiboni kuyo ngethoni yelizwi idlulisela mood kunye nokukwazi ukuba lizuze interlocutor.

3. Injongo. intengiso zomnxeba ayisasebenzi kuphela ngenxa yokuba ekuqaleni umthengisi akum- injongo ethile. Kwaye ngokuqhelekileyo injongo yale ntlanganiso.

intengiso yomnxeba: script

Ukuba umtsha kwi intengiso ngomnxeba, kuya kuba luncedo imeko elula ukuba incoko:

1. ndibulisa interlocutor, ukuba zazise ngokwam.

2. Khawuyisondeze inkampani egameni apho intengiso.

3. Chonga injongo umnxeba uze ushwankathele iingenelo iimpahla \ iinkonzo.

4. Yenza idinga lokuza kuxoxa iinkcukacha wo yingisela.

Loo script jikelele idla elaneleyo yokuthengisa olusebenzayo.

call center

Ukuba abaphulaphuli ekujoliswe mkhulu kwaye awuna abasebenzi kunye nolwazi nobuchule zeentengiso, iinkampani ezizodwa ke le ngxaki angamangalelwa (amaziko call) ebandakanyeka telemarketingom. Zinelungelo abasebenzi abasebenzi abanamava, ezilungiselela abaqeqeshi zoshishino kunye kwengqondo. Kwanele ukuba ingxelo iimpawu iimpahla \ iinkonzo, kwaye uvumelane kwifomu ezinqwenelekayo ingxelo evela kwi nkampani.