Yintoni efanelekileyo. Ukwahluke kwaso kwiimarike eziqhelekileyo

Ngomlinganiselo obanzi, intsingiselo yelizwi elithi "elungileyo" luhlobo lwezorhwebo. Ukususela kumaxesha amandulo, abarhwebi baqhubela impahla yabo kwindawo ekhuselekileyo yorhwebo. Kulapho, apho imisebenzi yorhwebo kunye neentlawulo zincinci. Iindibano zexesha eliqhelekileyo zabathengisi kunye nempahla yazo yokuthengiswa ngokuthe xaxa eYurophu ziyaziwa ukususela kwinkulungwane yeshumi. Ngoko kwakukho neentsika ezidumiweyo emhlabeni e Krakow, eVienna, eLyon, eBristol, e-Magdeburg, e-Cologne, eFrankfurt am Main, eGale, eLeipzig nakwezinye izixeko. Yintoni efanelekileyo eRussia? Le akuyona nje indlela yokuhlela urhwebo, yinto, yindali, yiholide.

Injongo ye

Ekubonweni kokuqala, injongo yelungileyo iyafana neyorhwebo yezorhwebo. Ukubona ukungafani, kufuneka uqikelele umlinganiselo. Inkonzo yendawo yemarike yendawo. Iindawo ezijongene nazo zifanelekileyo. Oku kungabi yiloo dolophu okanye ummandla omnye, kodwa imimandla, imibutho, ummandla wamazwe ngamazwe. Ngokuxhomekeke kwimeko yabathathi-nxaxheba kunye nabaququzeleli, iinjongo zee-fairs zihlukile. Oku kubandakanya ukukhulisa urhwebo, ukuphucula umgaqo-nkqubo wexabiso, ukukhuthaza nokusabalalisa impahla, ukuqhelana nemisebenzi yabo kunye nempumelelo yabathathi-nxaxheba abaninzi ngangokunokwenzeka, nokuqinisekisa ukusebenza koomsebenzi wabo osomashishini kwikamva. Yintoni efanelekileyo? Kwakhona kulula kakhulu, kwaye kubaluleke kakhulu, indlela ethembisayo yokuseka izixhumanisi ezidibeneyo zonxibelelwano, ukugqiba isivumelwano sexesha elide phakathi kwabathathi-nxaxheba abaqinileyo kunye namazwe onke. Zonke iinjongo zabathathi-nxaxheba zixhomekeke kwelinye injongo yehlabathi jikelele. Ukuqala ngexeshana kunye nokuphela kwexesha elide.

Ukuphindaphinda

Ukurhweba kwiimarike zorhwebo kwenziwa rhoqo malunga nentsuku zonke kunye nomboniso woluphi uhlobo lwemveliso olufumaneka kumthengisi kunye nangenxa yokuhweba okuvulekileyo kunye nomthengi. Iingxowa zihlelwe ngezikhathi ezithile. Zingaba zixesha. Ngokomzekelo, ukuba imodeli efanelekileyo yokuthengiswa kwempahla yangaphandle, kunengqiqo ukuba uboya bengubo boboya obubanjelwe ebusika. Iintsika zeemveliso zokutya zezolimo zigcinwe kufuphi nekwindla kwimihla ethile okanye enye okanye kabini ngonyaka. Ngokomzekelo, i-honey fairs ihlelwe emva kokuqokelela ubusi ngasekupheleni kukaJuni nasekuqaleni kuka-Agasti. Kubalulekile ukuba iimpahla ezifanelekileyo zimele zibe nomdla wokwandisa umthengi. Kodwa ekuveliseni imveliso yemveliso, iimpawu zorhwebo zenziwa ngamanye amaxesha kunye nexesha elide ukuya kwiminyaka emihlanu. Iimpahla kuzo azifumaneki ngokuthengisa ngokupheleleyo. Kodwa umboniso (isampula esisebenzayo) kunye nekhathalogu eneenkcukacha ezipheleleyo, kunye neenkcukacha zobugcisa kunye nokusebenza kufuneka zenziwe. Yiyiphi into enobulungisa yeenkonzo ezinokuqikelelwa kwiluhlu lwale nkonzo ekunikweni kwezinto ezifanelekileyo. Ezi ntlalontle zihlelwe ngokukodwa ngendlela yokuma kunye nokubonakaliswa kweenkampani ezibonisa.

Inani lokuthengisa

Kwi-market market, kunokwenzeka ukuba uthengise kwimpahla enye okanye ubuncinci bempahla kunye neenkonzo ezifikelele kumthengi ngokukhawuleza ngenxa yokuthengisana ngomlomo nomthengisi. Kwimiboniso yezorhwebo, iikontraki zokuthengisa zigqityiwe ngokuthengwa nokuthengiswa kweempahla okanye iinkonzo. Umnikazi wale nqaba yeempahla ngexesha elithile ngokusemthethweni akakwazi ukutshintsha. Imithetho, imimiselo kunye neemfuno zokurhweba kwiimarike zilawulwa ngamagunya akhethekileyo kwindawo apho i-marhwebo ikhona khona. Ukuqonda oko kulungile kwaye ukuvavanya ubungakanani kunye nemilinganiselo yayo, kubalulekile ukuqaphela ukuba ukuziphatha kwezorhwebo kwimithetho ekhethekileyo yabathengisi kunye nabathengi kuphuhliswa. Ukuxazulula iingxabano, iibhunga ezizodwa zidalwe kwaye izilungiso zomthetho zenziwa.

I-Human Factor

Kukho nawuphi na olungileyo, into ebalulekileyo yomntu ibalulekile . Ukususela kumsebenzi wabaququzeleli bo mboniso, abameli beemiboniso, abasebenzi abaqeqeshwe kuxhomekeke ekubeni ngaba injongo yokulungelelanisa, umgangatho wokusebenza kwayo uya kufezwa. Olu hlobo lentengiso, ekhangisa iindwendwe, abathathi-nxaxheba bexesha elizayo. Iziphumo zentlawulo yokugqibela ziyisiseko sekamva.

Isebe kunye nezizodwa

Ukongeza kwi-classification ebizwa ngokuthi, i-fairs iyasebenza kwaye ikhethekileyo, jikelele kunye neyodwa. Uhlobo oluqhelekileyo lokurhweba ngorhwebo loboya. I-Russia ayiyona into entsha. Iimveliso kunye neemveliso ezivela kubo, iRashiya idayise ukususela kumaxesha amandulo. Kwimarike yamatya yanamhlanje i-enterprise "Novotorzhskaya Yarmarka" kukuhlaziywa kwezithethe. Ukuqala ngegama, elibeka igama eliqhelekileyo leSlavic ye-market-bargaining. Igama elithi "elitsha" - ligxininisa ukuhlaziywa kwezinto ezifanelekileyo kunye nezindlela zorhwebo. Lapha, amashishini avela kulo lonke elaseRashiya amele imizekelo yamanqabu eenkunzi zeegusha kunye neengubo zoboya ezenziwe ngamanki e-mink, i-beaver, i-scribble, i-raccoon, i-sheepfish, i-nutria. Umboniso usoloko uququzelela imizekelo yezinto eziphuthumayo. Kwaye oku, njengoko uyazi, yindlela elula kakhulu neyona ingabizi kakhulu yokuvavanya ukufunwa kwabathengi, ukufumana abatyali-mali kunye nokuvelisa umkhiqizo omtsha kwimveliso. Kukho okulungileyo eMoscow, eSt. Petersburg nakwezinye iidolophu ezinkulu zaseRashiya kwizakhiwo zorhwebo ezilungele kwaye zanamhlanje. Ukulungeleka kukuhlala kumangalisa nge-assortment enkulu. Ngenxa yokuba ngokuthe ngqo kwaye isebenza kuphela kunye namaziko amaninzi aseburhulumenteni eRashiya kunye nehlabathi. Akunjalo wonke umntu unako ukusebenzisana ne Fair Novotorzhskaya Fair, ukuhlangabezana neemfuno zemveliso esemgangathweni. Abaqeshwa bekampani bajonga zonke iinkqubo zobuchwepheshe zoshishino ngalinye, eziyimveliso zabo ezimele ngokufanelekileyo. Iingcali zenkampani yolawulo lwezobugcisa zihlola nganye imveliso yokuthobela i-GOSTs yaseRashiya kunye neemfuno zemigaqo yobugcisa ewamkelwe kwi-Customs Union. I-Novotorzhskaya Fair inezikhundla ezinamandla. Ukuba ngumlingani wakhe uhloniphekile, kuba injongo ephambili yabadali kunye neenkokeli zalo mboniso ngu: "Umthengi onolonwabo kwengubo entsha yoboya." Umkhosi omkhulu wabalandeli beemveliso ezivela ebusini bemvelo yiholide, ekulungeleleneyo nokulinda ngesineke.