Wildberries - ukubuyekeza kunye nezimvo

store Online ukuba aziwe impahla, izihlangu kunye izincedisi Wildberries, ncomo apho siya kuzama ukuqokelela, eyaziwa ngokuba phezu emarikeni iminyaka engaphezu-8. Xa iimeko kozinzo kwezoqoqosho - kuba kakhulu ixesha elide. Yonke le nto yaqala ngo-2005-2006. Xa umfazi yoshishino T.Bakalchuk wavula kwivenkile ethengisa abarhuma isibini amakhulu impahla yaye abasebenzi abantu malunga 5. Namhlanje le nkampani iqeshe abantu 1800, kwaye ivenkile ethengisa izinto ezahlukeneyo malunga 100 000. Njengoko ncomo, Wildberries indlela iprojekthi le iye yaguquka ngaphandle mali ngaphandle, oko kusenziwa ngokudlela indlala nobuqili bezoshishino kunye ukungcamla komphathi elungileyo, banyusa abathengi imifuziselo athandwa kakhulu.

Ezi ndidi zilandelayo kweempahla zinoku-odolwa kwi website lenkampani:

- iimpahla kwabasetyhini imifuziselo ezahlukeneyo amancinci, kubandakanywa swimsuits, iisampuli abafazi ezinkulu, amanqaku ezikhethekileyo abafazi abakhulelweyo;

- iimpahla amadoda - ukusuka yangaphantsi ukuya iminqwazi kunye izincedisi;

- ezininzi impahla abantwana (izinto zesikolo, imidlalo kunye izincedisi iintsana kunye nabanye.);

- Shoes - ukusuka izihlangu kwizihlangu;

- Accessories ukuthuthuzelwa ekhaya, ukunika, etc;.

- impahla zemidlalo;

- nezinto zodidi;

- imizekelo emihle fashion lolutsha lwanamhlanje.

Ukuze uqonde ukuba namhlanje i Wildberries store intanethi, impendulo ngale nkonzo ingafumaneka nje emva into nganye, nto leyo olunikezelwayo kwisiza. Kufuneka nje ukuzijonga kwikona engasentla ekunene kwiphepha, apho kukho "nkwenkwezi", uze ucofe ikhonkco ukujonga imbono ekhoyo, okanye ashiye zabo. Resource umdla ukuba ukugxekwa olo lususiwe kwaye ungasoloko ufumana imbono malunga SKU ethile ekuthengeni yayo.

Xa sijonga imeko kwimarike jikelele, Wildberries, ncomo kwemisebenzi kwi Yandex-kwimarike busisigxina amanqaku 5 aphume 5, ngoku uhamba phambili kwishishini Internet-ifashoni. abathengi abaninzi baqonde oko ncomo 4-5 2-3 amanqaku asezantsi kakhulu.

Abo ababesele phezu kwayo Wildberries, Kakade, ithathele ingqalelo imiba zakhayo ezifana lokuthumela simahla phantse yonke imimandla Russia, kuquka egadini ehlotyeni, ithuba self-delivery kwabo izinto ezifunekayo ngokukhawuleza kakhulu, ukufumaneka iziqinisekiso eziyimfuneko kunye Utshinsho lokuthobela zonke iimveliso. Ingqalelo kwaye lula intlawulo: imali kunye nemali-elektroniki, ikhadi lamatyala. Kukho ithuba wokubolekisa ngemali kunye nokuziswa nedilesi odwa. Umsebenzi yokugqibela esetyenziswa yi abo bafuna ukwenza isipho.

Le nkampani inika ngezaphulelo yamaxesha impahla abapasa lonyaka, apho unako ukuthenga izinto ezintle ukuze 40-50% enganeno. Kukho kwakhona inkqubo ulwandiso, njengoko apho umntu lowo wayalela iimpahla bahlawulelweyo isixa esithile, angakora isaphulelo ukuya kwi-20% (ukuba VIP abaxumi abo baye benza ekufunyanweni engange-250 000.). Ngenxa yokuba impendulo kumgangatho yorhwebo ngamnye kwaye inkampani unembali ende, umlinganiselo ofanayo ukuthenga ukucofa kwiminyaka embalwa ilula.

Kuba abo baya kuphela ukuba abe Wildberries umxhasi, ukubuyekeza zibonisa ukuba le nkampani kulula ngobulungisa ukwamkela imbuyekezo lwezinto akaphenduli. Mhlawumbi ubuya yekhuriya ekhethekileyo ukuze kuziswe item lophawu, thumela i-imeyile uze ubuyele imali ezinkozo okanye yibhanki okanye umyalelo yeposi imali.