Uvavanyo kunye neendlela ukwandisa ukusebenza zokumaketha

Zonke izenzo ukuba uyenze ukuze kutsalwe abathengi, kufuneka ngokuqinisekileyo nokuhlola. ubuchule Marketing kufuneka sisebenze, etsala ingqalelo kwabo banokuba ngabathengi. Imbuyekezo ngezi nzame kufuneka esiphezulu.

1000 iiflaya kunye iifoni 10 kwimeko omnye kunceda ukuphumeza le njongo ezinqwenelekayo, kwaye namanye aya kuba japan engamkelekanga. Oku ingakumbi ekujoliswe enqwenelekayo kwiinkampani ezifundisa iinkonzo ezibizayo.

Okokuqala, makhe Masiqonde ubuchwepheshe kunye nendlela ukuvavanya ukusebenza lorhwebo.

Ziziphi iimpawu kufuneka akhokelwe, kwaye oko kwenziwa njani? Indlela yokulinganisa kubo? Omnye unokuthelekelela ngeendlela eziliqela:

1. iindleko zizonke kwinkampani yokupapashwa i.
2. Inani elipheleleyo neempendulo.
3. Impendulo Izinga zesibheno inani elipheleleyo lemiyalezo.
4. Ixabiso unyango ngalinye.
5. Inani kweempendulo, nto leyo ikhokelele kubaxhamli amatsha ifunyenwe.
6. Ipesenti lwezicelo ukuba abathengi abatsha.
7. Ixabiso for iklayenti nganye ngwa
8. Umlinganiselo yeendleko kunye nexabiso umxhasi elitsha umdla.
9. ROI - ukubuyela ngokohlobo isafobe classic kwimeko yentengiso (udini iindleko enye imali engange ukumaketha).

ezinye izalathisi kufuneka kuqwalaselwe ngokweenkcukacha. Yintoni na iindleko zizonke iphulo lokwazisa? Oku konke kuthetha ukuba ukuba utyala kwiphulo ukutsala abathengi abatsha.

Inani lezicelo - le yindlela abantu abaninzi babuyela kuwe uncedo. Impendulo Isantya inani elipheleleyo yonke imiyalezo. Xa siqwalasela umzekelo 1000 iflaya kunye iminxeba ezilishumi engenayo. Oku kuthetha ukuba ufumana malunga ne-1% iminxeba.

Yintoni ixabiso Wandula omnye? Ukuba iflaya ngalinye kuxabisa imali engange-5, ngoko iindleko zakho zizonke yaba malunga 5 000 engange. Ixabiso unyango nganye iya kulingana engange-500.

Indlela ukubala inani neempendulo, nto leyo ikhokelele kubaxhamli ezitsha ezifunyenwe? Umzekelo, ukuba ezilishumi yale minxeba ezintlanu abantu bagqiba ukuthenga into, kule meko ipesenti ukuguqulwa iya kulingana nama-50%. izibalo zemathematika kakhulu ilula, kodwa lo mzekelo uya kusoloko ukwazi ukufaka-ukubala ngokwabo, khon 'ukuze bahlale ebomvu. Kungenzeka kwakhona ukuba bathelekise iindidi lamajelo phakathi kwabo.

Ixabiso umdla ongase. Iindleko elowo uya kuba engange-500, njengoko kuchaziwe apha ngasentla, kwaye 1000 engange. Sifeza ubalo olulula phinda eli nani ngababini, kwaye sifumana iindleko client nganye, nto leyo eya kuba 1000 engange.

Ukuba ixabiso umthengi ngamnye potential izihlandlo ezilishumi ngaphezulu, nalapho olu khetho eli phulo liya kuba kakhulu nempumelelo kuwe. Uyakwazi ngokukhuselekileyo ukusebenzisa le siteshi iinjongo zorhwebo. Yonke imali engange, ethe imali shishini, uya kukuzisela wena engange ngaphezulu kwe-10 yenzuzo.

A lot of okanye ngaba ngokwenene ngokwaneleyo? Wena ngokwakho ngaphezu kwexesha uya kuyixabisa oku, kujoliswe ngokukhethekileyo kwi inzuzo ishishini labo. Iimpawu ezinjalo kufuneka kulinganiswa iziphumo phulo ngamnye. Namhlanje siza kuzama ukubonisa imeko kule mizekelo ilandelayo.

Umzekelo № 1. inkampani advertising Evaluation.

Usomashishini wenza amaphepha unaddressed kunye nesimemo ukuba babhalisele iklabhu qethe evulekileyo abantu abadala kunye nabantwana.

Total wathumela iincwadi ezingaphezu kwama-5,000 ngo iibhokisi zeposi balo mzi.

1. iindleko zokushicilela uvalele imali yeendleko-16 300 engange.
2. Biza abantu 10.
3. rates impendulo Ngokubanzi, ngenxa yamanani ilinganiselwa kwi 0.2% (10/5000)
4. Ixabiso elinye impendulo iya kulingana 1630 engange, kuba oko kuyimfuneko yahlula imali lilonke 16,300 10.
5. Inani hits elabangela ekufunyanweni iinkonzo ezintsha - 5.
6. Ipesenti ukuguqulwa abathengi ngama-50% (5:10).
7. Ukufunyanwa Iindleko ukuba umthengi ngamnye omtsha lenyuka ukuya 3260 engange.

Usomashishini waba aneliseke iziphumo kwaye baqhubeka eli phulo. Iiflaya bafakwa abantu.

Into ebaluleke kakhulu

Lo mbuzo kuvele: ngaba kubalulekile ukuba uthathe ingqalelo iindleko yephulo i nothengiso enxulumene kunye nabaphathi kwaye unxibelelwano? Enoba kunjalo, musa khangela ukuba umthengi uya kukunceda simahla.

Kuba umxhasi ngasinye esitsha kuya kufuneka ukuba ahlawule, enoba ingongoma yakho ibekwe babeye ezivenkileni elikhulu, kunye ngabathengi ngokwazo beza kuwe ngenxa iimpahla. Iindleko umxhasi ngalinye ibalwe.

Ingaba uhlawula irenti rhoqo, ahlawule kwimivuzo yabaqeshwa, ahlawule imali yezinkonzo ngenyanga, njl Inkoliso yezi ndleko ichithwa kuyo, ukuba abathengi kufika ngaphandle naziphi na iinzame ezongezelelweyo zorhwebo.

Ngoku sijonga umzekelo kunye uvavanyo yokwazisa.

Ukuba lokulondoloza lwakho lutyelele rhoqo ngabantu abangaphezulu kwe-100 yonke imihla, qiniseka eli nani liya kabini emva kwamiselwa iphulo yokupapashwa. Oku yonke ngumongo impumelelo lorhwebo, ngenxa yokuba kufuneka ukuba uthathe ingqalelo kuphela abafikayo lwabathengi, kwaye rhoqo ukuthelekisa, kutshiphu. Mhlawumbi, SMS-ukuthumela yindlela enkulu ukutsala amathuba amatsha abafuna ukuba bathenge imveliso yakho, okanye mhlawumbi kuya kuba ezaziso kakuhle. intengiso Radio ingadlala indima kwakunye iibhodi ezinkulu kwiindawo apho amanani amakhulu abantu.

Umzekelo № 2. campaign Isiqinisekiso.

Ukuba uluhlu lokuposa ayihlangabezani nayo yonke ozilindeleyo, ngoko kufuneka sizame ukusebenzisa iflaya ukutsala abathengi ezintsha.

1. Le print yanikwa 1000 amaphetshana, endiwazuze 1100 engange. 1280 engange ziya khawuzame umsebenzi Abakhuthazi, ngubani iintsuku eziliqela iya iflaya kunika bonke abadlulayo-by. nje 2380 engange - iindleko.
2. 14 izihlandlo.
3. amazinga nempendulo jikelele ye 1.4%
4. Iindleko impendulo nganye kuqikelelwa kwi engange 170 (2380: 14).
5. 5 - Inani neempendulo, nto leyo ikhokelele kubaxhamli ezitsha ezizuziweyo.
6. ukuguqulwa Percent waba 36% (5/14).
7. Inzuzo evela umxumi nganye entsha engange 476 (2830/5).

Iziphumo amaphulo yokwazisa ngeAlex wavuya kakhulu. Wagqiba ukusebenzisa le ukutsala abathengi abatsha ngokukhawuleza kangangoko kunokwenzeka.

Xa sithelekisa iziphumo kunye ngeposi ngqo, namaphetshana ezibe bhetele kakhulu. Ngaphezu koko, iindleko sitshiphu, kwaye njengomthombo enkulu ixabiso umthengi, ezi data amalungiselelo Alexei ngumrhwebi.

Isebenzisa Ngoku olu khetho. Sigqiba ukuba amaphetshana, ngaleyo ndlela umpoposho nyi ukwandisa ipesenti neempendulo.

Umzekelo 3. Evaluation of inkampani yokupapashwa

igcina Chain baye bagqiba ukwenza SMS-imeyili kwababhalisele kwisiseko.

1. Iindleko lomyalezo ngamnye malini umlinganiselo 1 engange.
2. Malunga ne-25% bafumene lo myalezo waya evenkileni, yaye malunga ne-30% ye abathengi ukuthenga kwi-avareji engange 3,000, udini esingekho ngaphantsi kwe 500 engange.
3. Uguqulo ekhulwini kwizithuba kuthengwe 6.25%, okt-25% x 25%.
4. Ngenxa yokuba ezintandathu izikhokhelo ikhulu ukuthenga, bazisa sum of engange 3,000 nganye ezichithwa iphulo lokwazisa bazisa 30 engange eludinini.

Le nguqulelo lwe intengiso yenkampani kuphumelela kakhulu, kwaye ke iziphumo zifana kakhulu boqobo SMS-imeyili, ukuba oko kwenziwe kakuhle.

isindululo kakuhle ebhaliweyo akuthethi kuthi i uthumelo lwemiyalezo zentengiso veki nganye. Kufuneka uthumele imiyalezo ubuncinane kanye ngeeveki ezimbini, ngoko unga ngokukhuselekileyo ukuxhomekeka ezi ziphumo.

Musa zingalujongi invoyisi SMS-mail, kwakunye ukuthengisa mobile. Kufuneka sisetyenziselwe ukuba abaphulaphuli ekujoliswe kunxulumene izenzo zakho abanyanisekileyo.

UMZEKELO №4. Ukuvavanywa phulo

iphulo Advertising senziwa kwi "Yandex. Ngqo ", ngokusekelwe kwi-key-ibinzana" zangasese balungisa ", ngothotho iintengiso ezifana:" Nina ulungiso ifuneka ngokungxamisekileyo kwigumbi lokuhlambela? 5% isaphulelo Kuphela de September 15! Ngoku nqakraza! ".

1. iindleko zizonke yaba ngaphezu kwama-3982 engange.
2. Umphumo waba 230 169 okuvelayo kwakho.
3. Clicks kwi website yakho - 1199.
4. Ngaphezu kwe 100 iminxeba kwi website yakho.
5. Ngaphezulu kwama-25 odolo esima engange 40 000.
6. Izinga waba 0.52%
7. Ixabiso unyango ngalinye ilingana 3.32 engange
8. Iindleko nganye entsha iklayenti 159 engange (3982/25).
9. Olunyanisekileyo lweROI waba 1258 engange ilayini ezongezelelweyo enye imali engange iindleko zokuthengisa.

inkampani nentengiso kunye ukhuphiswano kakhulu kunye neendleko-ngempumelelo wazisa iziphumo ngendlela elungileyo. Le nkqubo isebenza, kwaye inani abathengi abatsha liyenyuka.