Ukujolisa - ntoni na? Types and zokukhomba

Ihlabathi yanamhlanje ayikwazi ukwenza ngaphandle kokukhetha. Kuyo yonke indawo; ezivenkileni kunye zokudla teproektah kwaye kunomathotholo, emsebenzini kunye nasekhaya, njalo njalo ke ngokufika lweentengiso Internet i ziye phantse kuhambe ... Promotion of nayiphi na imveliso okanye inkonzo kwi Web iye ngakumbi kakuhle, lula yaye ngokukhawuleza. Kodwa njengokuba yimbalasane yonke ubunzima abaphulaphuli umsebenzisi, ngowuphi le mveliso umdla ngokwenene? Bonke abo babandakanyekayo ekuchanweni. Yintoni na kwaye isebenza njani? Zeziphi ezi ntlobo zahlukeneyo mechanism izibhengezo?

Ukujolisa - ntoni na?

indawo Internet - liqonga ethembisa kakhulu ngenxa yaso nasiphi na uhlobo ishishini. Nokuba akayi inxaxheba kwintengiso online. Kodwa ukuze beposi kube yimpumelelo, oko kufanele ligxile. Ukulungiselela le njongo, iindlela ezahlukeneyo kunye nobuchule, nto leyo enika abaxhasi ukukwazi ukutsala kanye abo baxhasi abakulungeleyo ukuthenga imveliso. Kwaye iye ekujoliswe.

Ngokoqobo imela IsiNgesi igama target. Ngenxa yoko, le ekujoliswe - ekumiseleni iithagethi ezisebenzayo. Ukuba sithethe ngalo ishishini kunye neentengiso, u ta va u indlela ekhethekileyo ekuvumela ukuba ukhethe iindwendwe ekujoliswe kuzo kwiisayithi ezahlukeneyo zihlangabezanayo neekhrayitheriya athile.

Ukujolisa intengiso kunciphisa ixesha neendleko kumthengisi, kungekhona ngokunciphisa abaphulaphuli ekujoliswe kulo. Ngelo xesha mininzi iindlela kunye neendidi iindlela akuvumela ukuba usebenzise ethile icandelo emarikeni. Le ntengiso ukhetha uhlobo oluthile ukujoliswa okanye indibanisela izinto eziliqela. Oku kwenza kube lula ukuba ukunciphisa iindleko kwaye enze iyantluko.

sokukhomba mechanism

Njengoko indlela ngalinye olusebenzayo, ukhetho lwe abaphulaphuli ekujoliswe uneempawu zawo kunye indlela yokusebenza. Ngokuqhelekileyo, inkqubo kujoliswe angohlulwa ngezigaba ezininzi:

• Ithuba yokuqokelelwa kwedatha. Kukho uphendlo ikakhulu bafunda zabasebenzisi Internet. Ukulandelelwa imikhwa yabo emtshatweni, apho amaphepha amaninzi oko kwiivenkile intanethi atyelele yaye yintoni umdla, oko ngokubanzi bekwi womnatha, njalo-njalo. D.
• Uhlalutyo lwe data ifunyenwe. Eli nqanaba inde kwaye onzima. Kukho uyifake yonke ingcaciso ekhoyo kunye nezigqibo malunga ozikhethayo, iindlela zonxibelelwano, izibalo, izinto ezithandwayo kunye nokuthengwa. Ngokutsho iziphumo zolu vavanyo zabelwa iqela elithile abasebenzisi, nto leyo eya kuba abalulekileyo nanomdla kwintengiso ezithile, t. E. baqonda ekujoliswe kuzo. Yintoni na le nto ukuba ukukhethwa abathengi?
• Ukudala abantu lobuqu. Emva kokuba izigqibo kwicandelo abaphulaphuli, ngokusekelwe kweenkcukacha ezifunyenweyo, ukuphuhlisa umyalezo zentengiso, iinkalo nekwalungele ingxenye. Oku kuthatha ingqalelo zonke iimpawu kunye okuthandwayo komsebenzisi.
• Ukubekwa umyalezo izaziso. Le nkcazelo ibekwa kuphela ezo imithombo, nto leyo baye abasebenzisi zeqela elithile. Oku websites ezahlukeneyo, iiblogu, iimagazini amaphepha, amacandelo yeevenkile kunye neenkqubo TV.

Uhlobo eziphambili ekujoliswe

Ukumisela ikamva abaphulaphuli ekujoliswe kwisithuba Internet, kwakunye kubomi bemihla ngemihla, ngeendlela ezininzi. Ngoko ukwahlula ezi ntlobo zokukhomba:

• Ukukhetha ngqo kweendawo ezithile, amaphepha, kunye blogs utshatise imveliso uthengise.
• Ezinezihloko okanye wena izinto ezijolise. Imiyalezo Ulwazi ziyaposwa kwi-website kunye nomxholo efanelekileyo.
• Ixesha wokukhomba. Apha uyakwazi ukukhetha ixesha elithile, nto leyo emele i-xesha lifanelekileyo yokunxibelelana banokuba ngabathengi.
• Socio-demographic kujoliswe. Apha, indlela yokukhetha kukuba isini, ingeniso, ubudala, isikhundla njalo njalo. D.
• Zokuziphatha, ukuqondisa geopovedenchesky, okanye telepathic wokukhomba. Ngoncedo iifayile-cookie ezi umdla zilandelwa ozikhethayo, intshukumo kunye nemisebenzi ngabantu abathile.
• sokukhomba Psychological. iimpawu zomntu yabasebenzisi zisetyenziswa ekudalweni intengiso.
• Geo-kujoliswe - ntoni na? Le ndlela, xa isaziso iboniswe kubasebenzisi abahlala ezithile ezikhethiweyo ntengiso, kwisithili, isixeko okanye ilizwe.

ixesha sokukhomba

Xa ukhetha abaphulaphuli ekujoliswe kuzo iphulo elizayo kufuneka zikhethwe ngononophelo kunye nexesha kurhwebo. Ngapha koko, ukuba imveliso yakho ejoliswe kwiqela lobudala eliphakathi, kuya kuba sengqiqweni ukubonisa ulwazi malunga nayo kwisiqingatha sokuqala losuku lweveki. Kweli nqanaba, ngesiqhelo abantu besemsebenzini. Ukongeza, kufuneka uthathe ingqalelo ishedyuli evenkileni.

Ixesha kujoliswe - ke nokukhethwa ngexesha elifanelekileyo lemini zokuqonda wenkampani yokupapashwa. Kule ndaba kukho uphando oluninzi efanelekileyo. Umzekelo, eyalela ukutya phezu Internet idla ngokuba ixesha lesidlo sasemini. Ukuba sithethe malunga nemisebenzi eyahlukeneyo zokuzonwabisa, ezifana eshukumayo, iiklabhu okanye zokutyela, ngoko efunda kwincopho iwela ixesha ukususela kwiiyure ezili-14 ukuya kuma-20.

.. ukuthenga ezixhalabisayo, umzekelo izixhobo ezahlukeneyo, uwe phezu ixesha elingumnqakathi: 11, 13, 15, 17, njl Ukongeza, iipakethe zokuhamba, kunye nezahlulo Kuyashisa kunye Browse-14 ukuya kwi-18, izahlulo - 10-12 h, kwaye zemidlalo ezifunyenwe ngo-16, 21 no-22 iiyure.

Ukwazi ezi regularities manani Ungahlela ishishini yabo ngokufanelekileyo.

sokukhomba telepathic

Le yenye yeendlela ezintsha nathembisayo yokumisela abaphulaphuli ekujoliswe kulo. Oku kusekelwe targeting yokuziphatha, nto leyo evumela ukuba ukwandisa ukuchana ibetha intengiso.

Undoqo yale ndlela ukufunda obonelela abasebenzisi Internet. Umzekelo, ukuba umntu ivamile iivenkile zempahla online, le nkqubo iya kukha izigqibo ezifanelekileyo malunga iimfuno zakhe ngelo xesha. Kukho lisetyenziswa matrix ngokwaneleyo ecacileyo yokuziphatha. Kuye kwasungulwa ngethuba uhlalutyo ngokucokisekileyo amalungu ezithile behamba kwi web.

ubuchule yokuziphatha, okanye telepathic, kujoliswa ngoku isetyenziswa ziinkampani ezininzi ezaziwayo-kakuhle. Umzekelo, inkampani Xerox uye wadala hlobo yalo ekujoliswe search, nto leyo ehlanganisa ulwazi ngaphandle ulwazi abasebenzisi. Kwakhona owaziwa ukusebenzisa le ndlela Corporation Yahoo, Bonprix, nkqu Microsoft.

Iholo "VKontakte"

Advertising kwi social networks sele lube nenzuzo kakhulu kunye namashishini kakuhle. Oku kungenxa yokuba kukho inani elikhulu labatyeleli ukuba yonke imihla iiyure ezimbalwa intanethi. Ukongeza, onke womnatha mihla ngokwaneleyo apha naphaya wokufuna abaphulaphuli ekujoliswe, intlangano yorhwebo kunye nengxelo, kwakunye nenkqubo wolungiso.

Umzekelo, kujoliswe "VKontakte" uyaqhayisa kokuba ukuya iikhrayitheriya 20 sokukhomba intengiso. Ngoko ke, abathengisi ezinokuba banethuba elikhulu lokuba bakhethe ukuba kumsebenzisi, mhlawumbi uya kuthenga iimveliso ezingenisiweyo.

Segmentation "VKontakte" imi ngolu hlobo lulandelayo:

• Zokuzalwa.
• Geography.
• Education.
• Izibalo.
• Onomdla kuzo.
• Device.
• Isicelo.
• Iindawo ezinika umdla.

Izicwangciso Ad "VKontakte"

ulawulo kunye yolawulo kwi-network ilula kwaye gca. Izibhengezo interactive. Ukongeza, umnini ividiyo nangaliphi na ixesha, unako ngokuzimeleyo khubaza okanye emaphepheni.

Ukusebenza phulo yokupapashwa nga ilandelwe online. Ukuze ufumane ingxelo eneenkcukacha ngokusebenzisa uhlalutyo eklasini, apho nokubunjwa ngokwawo umsebenzi owenziwayo.

Ukongeza, ungasebenzisa iinkonzo zangaphandle kunye nokubeka esweni umsebenzi kwiingingqi ezithile kunye namaqela. Kuba iinkqubo ezifana JagaJam, ngungqondongqondo, Personal Monitor okanye SocialWatch. Kungenzeka kwakhona ukuba ukubukela newswire usebenzisa Youscan kunye Brandspotter. Bonke bephela ukunika ingcaciso, ngubani, nini nokuba kangakanani wabona intengiso ethile.

Eyona engundoqo iingenelo ekujoliseni uthengiso lwe-intanethi

Nayiphi na inkampani okanye eqinile - ngokuyintloko kwezolimo. Kungenxa yoko le nto phambi kokuziphumeza nokwenza nayiphi na iprojekthi okanye indlela ebalwa zonke iingenelo neengozi ngesi sigqibo. Ethetha zokukhomba, oku kulandelayo yeenzuzo ngenxa mthengisi:

• Le ndlela ivumela ukuba ukhethe kuphela abaphulaphuli ukuba ngokwenene kuba nomdla ukuthenga inkonzo ethile okanye imveliso. Ngoko ke, akukho mfuneko yokuba kutshizwa kwaye ukuchitha ixesha nomgudu.
• Ukuze indidi iindleko ngokukhetha iintlobo zokukhomba. Apha ungenza odola ukhetho mali okanye ukuhlawula iinguqulelo ezininzi.
• Ukukwazi ukulawula target. Yintoni na? Le nkqubo ayikho nje ukukhetha uhlobo oluthile zokukhomba, kunye manani ngenjongo yokukhawulelana nemeko nganye.