"Longines". Ebukele. impumelelo indaba

Akhiwa kudala bayeka ukuphumeza imbopheleleko yabo ngqo - ukubonisa ixesha. Kunoko, lo msebenzi kufuneka, Kakade, akasusi, kodwa kuthi ga ngoku umlindo elungileyo Swiss - ingumqondiso ubume, ubutyebi kunye iwonga okulungileyo eluntwini.

Nokuba phakathi Swiss ukubukela ezimbalwa zezi, nto leyo ndiqhayise ubutyebi bembali. Phakathi kwinkulungwane ye-19 kweli lizwe ezukileyo yokuba ezininzi nabavelisi iindlela ophezulu-ngqo, kwaye abaninzi baye ihlabathi-edumileyo unanamhla. Kodwa phakathi ukhetho kangaka kukho ngokoqobo isibini brand, eyaqala nge nantoni na. Ngomhla kwimbali impumelelo "Longines" eza kuxutyushwa kolu phononongo.

Makhe siye umva ngaphambili ...

Kanye phezu ixesha kude 1832 abazalwana abathathu. Omnye ukuvelisa amagiya ngeeyure, omnye ubucukubhede wafunda, nowesithathu ukuphucula indlela. Yaye kwakukho abazalwana zikamasifundisane bakhe, zonke iinkcukacha ozenzileyo ekhaya, uze emva koko kuthiwa-mveliso, apho wotshi lwaya emazweni omnye.

Abazalwana udiniwe Maxa wambi, kodwa le ndlela. Bathi Ndithenge intsimi wakha isakhiwo encinane, nto leyo eyaba kamva-mveliso omkhulu ezivelisa iiwotshi. Phantsi kophahla olunye, bakwazi ukuqokelela siziinkosi best ubugcisa babo, ndakunika igama lenkampani lakhe "Longines". Watches athengiswe ngoko nangoko emva kopapasho lokuqala. Abazalwana swi kwimarike US, kwaye sele ihlawulwe off. Kungenxa kweli lizwe, bafumana ingqalelo yakhe yokuqala.

Impumelelo kuqala

Ngokukhawuleza abarhola impumelelo kunye "Longines" inkampani. imilindo brand zibe ngowokuqala ngeendlela ezininzi. Umzekelo, baye sasibekwe okokuqala ukukunyanzela ukuba enze womserbia ngesandla ukusuka ivili enye, lo gama zonke ezinye isitshixo afunekayo. Kuba oku, "Longines" wawongwa imbasa kwi lo Mboniso ka yeHlabathi e Paris.

Okunye - ngaphezulu. Phakathi kwinkulungwane ye-19, phantse bonke iiwotshi baba ipokotho. Ezi mveliso ukuba kusimangalise nabani, kwaye kwafuneka ukuba zizakhele into entsha. Ezizibeni sosana zokuqala akasayi kwamkelwa liSebe eluntwini. Kodwa kungekudala emva kokuba abasebenzisi lokuqala oluphemeleleyo ibhetshi sinikele ingqalelo ezintsha. ezizibeni ukukhululwa Uthotho kunye uhlobo olutsha iiyure kwakhokelela ekubeni lenguqulelo ye-mveliso kunye nenkqubo yayo imveliso. Ngoko ke "iiwotshi Longines 'ezi yokuqala okunokuthi isemzimbeni esihlahleni.

Njengoko iiyure kunikezelo kunye nokuthengiswa zazalathe ukuya ngasentshona, kwafuneka ukuba beze logo yayo kuphela. Kwicala reverse ukuba baboniswa hourglass enamaphiko.

Kodwa loo nto bonke. Iifom lokuqala ezingezo-zemveli zidla kunyuka nge isongo kwi "Longines". Watches, ithwalelwe kwipokotho ukuya kule ndawo baba setyhula ngokungqongqo. Kodwa le nkampani kuqala ukunika design entsha ngokupheleleyo. Khwlzleyo engunxantathu steel okanye isikwere. Ngenkulungwane yama-20, uyilo esitsha kupapashwa zikhatshwa isilogeni "ubuhle". iiwotshi abafazi yokuqala, ezihonjiswe ngesafire kunye nedayimani inkampani "Longines" liye laba benchmark ye aqondise.

Ngenkulungwane yama-20, iteknoloji uye savela ngokukhawuleza kakhulu. Akumangalisi ke, umlindo magnetic super-ezingcakacileyo ngo-1960 zaye zathiwa thaca kuyo ngokuthi "Longines". Kodwa umenzi akazange afune ukuyeka apho, yaye emva kweminyaka 19 ukuba kwihlabathi elitsha, i intle kwimbali iimodeli watch - Feuille d'Or. Izindlu waba mm-2 kuphela ubukhulu. Okhuphisana yamluma kuphela imilebe yakhe yazibuza ukuba ilingane indlela entsonkothileyo sefowuni. Le mfihlelo ke ilula - yonke into efihliweyo emzimbeni.

"Longines" and Sports

Kuqala "Longines" sangena ehlabathini zemidlalo ngo-1912. Emva koko e Basel kukhuphiswano abazahluleleyo yeholide federal inkcubeko emzimbeni. Le nkampani iye kucetywa ukuba umlinganiselo ugqatso kumgama 80 seemitha yakhe entsha - ikloko kunye ixesha oluzenzekelayo. Ezi mvavanyo zaba yimpumelelo, kwaye yaba linyathelo lokuqala kwibala lwehlabathi.

Emva imilindo uloyiso yokuqala sele ngokubanzi esetyenziswa kwezemidlalo, yaye ngo-1952 waba uphawu lakwaWinter Olimpiki e Oslo. Ukususela ngoko, phantse zonke ukhuphiswano kule scale kwenzeka ngenkxaso "Longines". Bukela le brand kwaba ke supertochnye.

"Longines" in ukundiza

Izimvo iiyure "Longines" wahamba ehlabathini jikelele. Lwathatha kunye naye moya wokuqala non-ikuthintele ngaphesheya Atlantic pilot ebalaseleyo Charles A. Lindbergh. Kamva, le nkampani wavelisa uthotho ezizodwa ujongo yabaqhubi abo zisetyenziswa kule mini. I "Ilixa Angle" elungiselwe function.

Abasetyhini pilot baqonde nje kuphela umgangatho kodwa ubuhle brand. Xa banesifo zenkulungwane yama-20 inkampani yaba uxhase ezihamba amaphulo amaninzi. Enye imilindo uvavanyo lokuqala "Longines" Amelia Irhart nowenziwa ukubhabha yokuqala nemazi ukusuka eNew Zealand ukuya Ireland, eziphaphazelayo lonke ihlabathi lonke. Esi siganeko waphefumlela ekudalweni olunye uthotho izixhobo moya - siderografa.

Star Trek

Namhlanje, iinkwenkwezi abaninzi bakhetha bukela "Longines". Amafoto nabo kubonakala kwi-Internet kunye kwiimagazini eqaqambileyo ecwebezelayo. Abantu ebhengeza beenkampani: Odri Hepbern, Oleg Menshikov, uOlga Kapranova, Maria Sharapova, Keyt Uinslet. Yinto eyaziwayo ukuba lover of the Brand Princess Diana.