Le cola yahlukile kwi Pepsi? Coca-Cola kunye Pepsi-Cola: ukwakheka, ukubuyekeza, ixabiso

Namhlanje, wonke umntu ehlabathini kungakhathaliseki ukuba ngabaluphi uhlanga, uhlanga, kwaye ubume ekuhlaleni musa ukuthandabuza ukuba oku ethululwayo "Coca-Cola". Yaye abantu baseNtshona ezi oonobumba 8 imvelaphi ebomvu kwaye bonke njengengcwele.

Njani ukuba kwaqala

Eli bali liqala kwi US Atlanta ngoMeyi 1886. Ukuze sisinde thile ngokoyiswa kweMfazwe Civil, abantu baqala ukusebenzisa ngenkuthalo iziyobisi. Ngoko ke akukho unabo, kunye neentlobo ngeentlobo liqueurs, leyo wakhonza njengesiseko utywala. Ekubeni abantu ngexesha enzima ukuba balandele indlela yokuphila esempilweni, oosokhemisti baye bagqiba ukwenza isiselo amayeza amatsha, nenokuthi indawo enye into kwi utywala, ukwenzela ukuba ukulahlekelwa abathengi. Izinongo, owaba ozothatha indawo yakhe, ebizwa cocaine.

A. uluntu yenza unale ogama Steve Pemberton ukutshintsha ukwakhiwa ethululwayo "French Wine Coca." Uye sele ufuna njengempembelelo ukuba ungakwazi esikhundleni utywala, kodwa iimpawu ezifanayo tonic. Ke yona, umfumana izityalo nut uhlelo cola. ethululwayo Ukudibanisa "Coca" kunye kunencindi cola, ayinikiwe ufumana isixhobo esinamandla elolonga umzimba, kodwa xa kukho incasa elizothe. Iza kuthatha ixesha elide ukwenza oko kurhaxwa kunye mnandi. Le yokusela ulwelo elingqingqwa, apho kuthengiswa iibhotile zebhiya. Abantu wayithenga indihlaziya (nangona umbhali ngokwakhe ubufanasini njengendawo isiselo amayeza ukuba inokunyanga nasiphi breakdowns) ukuze zisetyenziswe ngexesha hangovers kunye exutywe amanzi etephini ukuba kube lula ukuba usele.

Xana ehlwahlwazayo "Cola"

Xa uphethwe sisifo ibhabhalaza othengayo waya ekhemesti ukuthenga isiselo non-nezihlwahlwazayo "Coca-Cola". Ixabiso ummangaliso ithetha ukuba leliphi nangoko akumkhululi kuyaphela emva ukusela, 25 eesenti. Yena, ethenge indihlaziya, wacela ayinikiwe ukuba yaze yangxenga ifuthe lomanyano ngamanzi. Ekubeni umthengisi Magwalandini kakhulu ukuya ekupheleni eholweni, apho kwakukho itephu, yena iceba yaze yangxenga ifuthe lomanyano Isoda yayo isiraphu. Ndwendwe xesha ngokupheleleyo ayibalulekanga, kunokuba yaze yangxenga ifuthe lomanyano nomnikelo wakhe, waza wavuma. Nokudla isiselo effervescent, umthengi wathi ukuba tastier kakhulu ngaphezu kwamanzi. Iindaba yale Yaphaphazela yeza kulo okwilizwe kumcimbi kwemihla, kwaye wonke umntu wayefuna ukwazi ukuba kunjani omtsha "Coca-Cola". Ukususela ngoko waqalisa ixesha elitsha - ilixa soda "Cola".

Inkangeleko ilogo odumileyo

Frank Robinson - indoda liphezulu abathi banika ihlabathi indlela logo edumileyo, emva kweminyaka 130 sebenzisa uphawu Coca-Cola. Ngenxa italente yakhe yoshishino ngexesha 'umthetho owomileyo "e Atlanta athengisa iziselo 25 eelitha ngonyaka landile ukuya 1049. Oku kuphela abo bakholwayo isakhono kwenkampani imveliso eziveliswe wahlala inkampani de kokufa kwakhe, lo gama umdali ethululwayo, ithemba, wathengisa 2/3 we unale yaze yangxenga ifuthe lomanyano i "Coke" soda.

Isiseko ekudalweni logo waba Spencerian lokuqala lwamagama. Ukususela 1850 de 1925 ukuba ngenkuthalo ezisetyenziswa ishicilela iimagazini zoshishino kunye namaphephandaba. Robinson ngokwakhe ngokudala ilebhile intengiso, uthe la mazwi esiprofeto: "unobumba C 2 uya kukhangela ezinkulu zentengiso." Kodwa ke uye walahlekelwa. Kuyo yonke iminyaka kukhuphiswano imfazwe Coca-Cola webhrendi lokhozi njengemosque kwaye usebenza zokudalwa iilogo ezintsha umdlali wabo obomvu-and-oluhlaza. Le nkampani efanayo kakhulu wahlatywa kuphela ngo-1980, akuba thaca ihlabathi uhlobo olutsha sokubhala ezaziwa iileta-8. Ekubeni Andiyithandi, kwaye abantu abazange bayiqonde ukubhala zinhle, uphawu wabuyela womgca endala.

Ngowe-1958, kwiCoca-Cola logo ibonakala imvelaphi ebomvu.

1969 Ungeza ngumtshangatshangiso emhlophe phantsi oonobumba. Yaba kuphela iminyaka emininzi kamva, oko kukuthi ngowe-2003, igagasi elilodwa idityaniswa tyheli ukukhanya enye ngaphezulu. Kwakhona ukubonakala maqampu ochwayithileyo.

Ubungqondi entsha ilogo, wadala ngo-2007, ihlekisayo abaninzi. wave White iba kwakhona elilolo.

2011 isikhumbuzo - inkampani ibhiyozele iminyaka 125. Kwaye akukho sizathu ukwenza logo entsha? Kwisiqalo emhlophe ubonisa ibhotile yotywala nombhalo e IsiNgesi «kwiminyaka 125».

ibhotile yeglasi Legendary ubhiyozele iminyaka eli-100 - kwaye isipho kudala logo entsha.

Namhlanje, le logo engundoqo uphawu ezilahlekileyo imvelaphi yakhe kwaye iileta ajikelezayo ebomvu.

Ukubunjwa lokuqala asele, ukufa umdali wayo

Naxa intengiso yotywala landa ngokuphindwe-40, ingeniso akwanelanga ukuba inkampani ezimeleyo. Makubulelwe ke isigqibo kuphinda abuthengise ezininzi inkampani, uluhlu leyo zabhalwa Pemberton, esityhilela ihlabathi tonic iresiphi efihlakeleyo "Coca-Cola". Izithako ziquka: yelamuni, nutmeg kunye ekalika oyile, luthathe nutmeg, vanilla, lichiza-orenji, caffeine, kufunxwa ioli ukusuka atyatyambe-orenji kwaye, kakade, isicatshulwa of the coca izityalo.

Agasti 16, 1888 Pemberton, ukuba umntu olihlwempu ushiya lo hlabathi. Kunye kweminyaka kuphela 70 kamva kwi ilitye zamatye engcwabeni wabonakala.

Le midlalo kudala elindelwe

Ompofu nommi Aza Kendler, ebize Atlanta ngenxa yomsebenzi kwaye iyafumaneka kwi nje $ 1,75, wayekholelwa ukuba umhlaba omtsha ngokuyimfuneko kuzisa ulonwabo. Emva kwexeshana wamkela imali eninzi kwaye isigqibo ukuthenga uNksk Pemberton iresiphi odumileyo newayini. Kuthengwe kubiza imali eninzi. Kwafuneka kusithenga $ 2.300.

Kunye nomkhuluwa wakhe kunye nabanye abantu ababini bafumana ekhoyo ukuze kuthi ga ngoku The Coca-Cola Company. uphawu ezihlola yorhwebo, owayekho ukususela 1886, Aza ebhalisiweyo January 31, 1893 eUnited States.

Unyaka wokuqala inkampani ababhaliswe ngokusemthethweni wazisa ilahleko. Iintsuku 365 ngemali yaba $ 50, xa igalelo 70.

Kodwa Aza bakholwa inkampani yakhe, yaye okunene, njengoko ekuqaleni 1902 yaba ithandwa yaye wazuza 120 lamawaka eerandi ngonyaka ngamnye.

Ukuba umdali ethululwayo luthathwa Pemberton, le nkampani na uyise Kendler ukuba ukususela ekuqaleni othululwayo, ezizezi ukususela 1886 ukuya 1912, ukutshintsha Coca-Cola kwi ethululwayo ithandwayo West.

anika umdla

Inombolo Fact 1. lokuqala ibhilibhodi iintengiso phulo, wadala uFrank Robinson ngowe-1904, Axhome kwi kwiphondo Georgia - kwisixeko Cartersville.

Inombolo Fact 2. Meyi 2013 uya kukhunjulwa ukuba abahlali ixesha elide of Singapore. abadlulayo-by abaqhelekileyo got iziselo simahla evela kwinkampani Coca-Cola. Bank labanika "Cola" yayiquka amalungu ama-2, ngoko ekhuthaza abantu ukuba babelane ulonwabo kunye nabanye.

inombolo Fact 3. "Coca-Cola" - i-tywala kakhulu zithandwa. Wonke izibuko yesibini nisele 8000.

inombolo Fact 4. Faka kwindawo isitya "Coke" inyama ichithwe ngokupheleleyo iintsuku-2.

Fact inombolo 5. Xa ugalela kulo lonke ichibi Umthuthi yiwayini "Coca-Cola", ngoko ke kunokuthatha nkxu ngexesha elifanayo yezigidi 512 abantu.

inombolo Fact 6. Ukuba unikwa wadala lonke ixesha bobukho, uthululele ezintsubeni bawabeka efanayo kumgca, nomxokelelwane isiselo ethandwayo soft izihlandlo 4334 kuya iplanethi yethu.

inombolo Fact 7. Le nkampani yokuqala ethe yabekwa intengiso yayo kwi Pushkin Square ngo 1989 eMoscow.

Inombolo Fact 8. Le nkampani ongoyena mxhasi lide kweMidlalo YeOlimpiki ngokubaluleka. Baqalisa ukusebenzisana ngo-1928.

Coca-Cola neziselo nezihlwahlwazayo

Ukuphonononga malunga ukungcamla le othululwayo yonke HIV, kodwa ingxoxo eyahlukileyo kwiiforam ezininzi yaphumelela harmfulness le mveliso. Kakade ke, kuyimfuneko ukuba uyavumelana nesibakala sokuba oku imveliso luncedo, kodwa yintoni na isizathu eyayinethombo enkulu lohlolo malunga nobungozi kunye ngaxeshanye mega yakhe kwiimarike Russian angaphandle? Kubonakala, abantu ekhala ukuba kube kubi, kodwa oko akuthethi abangafuni kuthenga. Le ngongoma entengiso kunye nesakhono kubathengi inzala. Abaninzi baye ncomo ukuba bathenga, "Coke" kuphela kwizabelo ezibhaliweyo, ngenxa yokuba wonke umntu ufuna ukufumana isipho. Kwaye singatsho ngokuzithemba ukuba lo brand uyakwazi ukukhuthaza kakuhle imveliso yakho. Kwanele ukuba ukukhumbula ukuba imincili ukuba amanyathelo ngexesha Olympic Games Sochi. Abantu ziyafa ukusuka ezishelfini sodas ukusuka Coca-Cola, uzama ukufumana isipho ibhere Olimpiki, t-shirt okanye iindondo. Ngoku, khumbula, oko kube Unyaka Omtsha?

Kakade ke, ne red "ilori yolonwabo", nto leyo ngonyaka usibonisa ntengiso "Coca-Cola". Ngoko, nantoni na izigxeko elibi iiforam kunye nabantu okanye ekhwaza malunga neengozi zendawo ethululwayo, abantu baya kusoloko uyithenge!

Oyimbangi engunaphakade

16 Juni 1903 Inkampani PepsiCo, apho kamva kwaba okhuphisana ixesha elide brand Coca-Cola ubhaliswe.

LeMfazwe yokuQala yeHlabathi, okanye mandithi imiphumo yayo, wadlala ngo-1921 yi a joke ngenkohlakalo. yonke imihla Products bazisa imali ngaphantsi yaye ngaphantsi. Ngenxa yoko, le nkampani zawa yaye ngowe-1928 iqala kwakucingwa ukuba kurhulumente. Kodwa emva komzuzwana kokuba outbids uCharlie Gut.

Ngexesha le-Great Depression ye-30 baqalisa uhlaselo brand "Coca-Cola". Ixabiso 6-ounce emvabeni 5 eesenti, PepsiCo ukuthengiswa qhinga kukugcina yokuba ndaqalisa ukuthengisa neebhotile ngesilinganiso-12 ngexabiso elifanayo. Impumelelo ukufuduka sele endazi ngenxa engaphambili. Le nkampani "Coca-Cola 'ephethe ngasekhohlo kwibhotile yakhe 1 billion kuphela 6-ounce, kwaye mncinane kakhulu, yaye oomatshini ezithengisa ezi iziselo, athathe iinkozo zemali kuphela iimvaba eesenti-5. A Coca-Cola Company kwakungafuneki bathobe- ixabiso eyahlukileyo. Ngenxa yoko, ukuthandwa ukwanda kwe okhuphisanayo. Yaba luloyiso phezu ngumdlali welinye icala, kuba ngelo xesha, PepsiCo wakwazi ukuthengisa iibhotile ngaphezulu kwama-5 "Pepsi".

Kodwa uninzi bonke ubethwe yi iphulo kweentegiso-1970 phantsi kwesihloko "ukuqokelelwa Best abanyuliweyo zifa." nxaxheba Ngamnye wazama "Cola" yaye "Pepsi", uze ukhethe isiselo oyithandayo. Abanamanqaku-3: 2 win brand PepsiCo. Emva koko, eli ukuthandwa lenyuka ngakumbi.

Kwanokuba ebhengeza "Coca-Cola" akazange akwazi ukubuthana zenze zazo kamabonakude abadlali abaninzi kangaka, iimbaleki kunye neemvumi, njengoko wenza inkampani PepsiCo. Kule zenze ekhombisa abadumileyo ezifana Lionel Messi, Pink, Ayshvariya Ray, mc, Beyonce kunye nabanye abaninzi. Ukuthandwa "Pepsi 'ngexesha labo negalelo Khrushchev ngokwakhe. Ehlabathini lonke, batwabulule umfanekiso tyelelo ngokokusebenza kwakhe eUnited States, apho akubon 'ukuba uyasela eli yesiselo yabengezela. nentengiso ngcono i-USSR wayengekho, kwaye ke ixesha elininzi abantu babalekela ukujonga ezishelfini kwimveliso ezipapashiweyo.

Kodwa uninzi bonke obekade iintengiso iimvumi kunye neemvumi. Omnye wabo nguKumkani of Pop Maykl Dzhekson.

impi nezihlwahlwazayo

Sela "Pepsi-Cola" wabonakala 1890, kulandela "Coca-Cola". Kwaye emva kweminyaka emininzi kangaka ukusukuzana ezi iintlobo hayi Liphela, kodwa koko, babawa isantya ngakumbi nangakumbi. Kwincopho ethandwayo of "Pepsi" weza kwi 30-40s, xa inkampani wadala intengiso, egxininisa abantu abamnyama.

Kwiminyaka kamva, inkampani zawa, kwaye uMdali ethululwayo "Pepsi-Cola" UKalebhi Bredema inkundla ukuba uxelele iresiphi, nto leyo iminyaka emininzi kangaka wagcina imfihlelo ngamehlo abomvu.

Ukuba Ukubunjwa "Coca-Cola" isenguye, i "Pepsi-Cola" ukuyitshintsha kaninzi. Akukho wonke fan nezihlwahlwazayo ukuba ukwedlula "Cola" wahlukile ukusuka 'Pepsi. " Umxholo eswekile zombini iimveliso yi-11%, kodwa ngenxa yesizathu esithile, "Pepsi" ophumelele iitshekhi amaninzi? Isibakala sokuba "Pepsi-Cola" amafutha akukho kunye neeproteni. Kodwa ke oku akuthethi ukuba uluncedo kakhulu kwi "Cola". Kwaye phambi kokuba uthenge naziphi na kwezi iziselo nezihlwahlwazayo, khumbula ukuba sisixa iswekile (11%), waba isiqalo elungileyo kuphuhliso seswekile kunye iphelele, yaye ngokuthe ngcembe utshabalalisa izinyo lwawo.

Ukuba ukhangela impendulo kumbuzo ngaphezu "Cola" wahlukile ukusuka 'Pepsi "kwi kwezopolitiko, sinokuthi oku: Republican inkxaso yokuqala, kwaye yesibini - le Democrats. Kwaye nje kumgaqo-nkqubo "Pepsi" unako ukuphumelela, njengoko nkampani iye inkxaso Barack Obama. Kodwa ke athandwa kakhulu ukuza kuthi ga ngoku bobabo inkampani "Coca-Cola". Kufuneka kuqatshelwe ukuba zombini iinkampani ngokukhutheleyo ngemali semfundo yaye mayinike ngonyaka kubafundi bekholeji malunga neegranti 3,000.

Yintoni umahluko

kwabathengi ziya kuze baqonde ngaphezu "Cola" esiqhelekileyo wahlukile ukusuka 'Pepsi. " Namhlanje ke ivumba efanayo kunye nemvakalo. Iingcali zikholelwa ukuba xa ubeke iglasi yesiselo kunye nenye, ngoko, ukuze bacikidwe phakathi kwabo, akusayi uqaphele umahluko phambi kwakho. Kwaye ukuba baya iilebhile uyakhetha "Coke". Umthengi ukhetha imveliso ethile ngenxa yempembelelo intengiso, uze ulebhelishe le nkampani negalelo elikhulu kakhulu ubuchopho bethu.

Ebudeni beminyaka yemfazwe brand ezimbini idumile lo mbuzo: "Yintoni le" Cola "wahlukile ukusuka 'Pepsi - kwaye ayikwazanga ukufumana impendulo ethile'?". Umzabalazo for ubukhulu sele sichaphazele kuphela umahluko kwi urhwebo nezibhengezo uhamba, kodwa ukwakhiwa kweziselo ihleli injalo kunye imfihlelo efanayo. Kunye neendlela ezintsha wadala ukukhuthaza iinkampani Pepsi kunye noCoca-Cola zibandakanywa isiseko iincwadi zentengiso kunye nentengiso abaninzi.

Ungathini kakhulu kwaye kakubi ngayo kuluntu okanye kokusetyenziswa kakhulu iziselo okunencasa, kodwa eziyingozi nezihlwahlwazayo ke iintlobo ezimbini, nto leyo ukuba ngaphezu kwesiqingatha senkulungwane, intiyo omnye komnye, abantu ehlabathini jikelele kunyaka ngamnye kubaphelisa kukuninzi.

Ngaba uyafa kwiminyaka emininzi eyadlulayo kubuhlwempu uMnu Pemberton masithi kamva ixesha Zizimaseke iingcinga amayeza isiphuzo uba zithandwa, nokuba United States of America, apho ebhalisa ngohlobo lwakhe songeza kuluhlu lwamazwe ukuba kakhulu siphele ethululwayo, nto leyo idala inkampani edumileyo Coca-cola?