Jonga uMorgan - imbali yelwimi

Xa imfazwe emva kweYurophu yakhululwa kwiindawo eziyincithakalo kwaye yaqhubela phambili kwimpilo yobomi obulindele ixesha elide, ukuhlaziywa kwayo koqoqosho kwaqala. Kulo xesha, kukho izinto ezintsha zefashoni. Omnye wabo nguMorgan obalaseleyo, owasekwa ngo-1947 ngabaodadewabo uZhoselin no-Odette. Ekuqaleni, inkampani yakhiqiza ingubo yelinen kuphela, eyayiyindlela, kamva yaba yinto engaziwayo.

Ukukhulula inkampani yokubuka uMorgan iya kuba kamva kamva. UZhoselin wayengumyili wezakhono kunye no-Odette - umphathi onamandla kakhulu. Ngokukhawuleza, ubuchule boodade bozisa ukuthandwa kunye nodumo kwi-brand.

Ekuqaleni kowe-1975, ishishini elincinci lentsapho ngeli xesha lifumene impembelelo yokuphuhliswa kokuvelisa, xa inkampani ilawulwa nguParru Barru. Ngombulelo kwimizamo yakhe, inkampani yafumana utyalo-mali olomeleleyo kwaye yagqiba izivumelwano ezininzi ezinzulu.

Ngo-1983 uClaude Bismuth wajoyina ulawulo lweenkampani. Wenyuka neengcamango zakhe malunga nokwandisa imveliso. Ukongezelela, wacetyiswa ukuba iqhube inkampani kwi-Sentier, indawo eya kuba yintliziyo yeempahla ezidumileyo zaseFransi. Kwiminyaka emibili emva kokudalwa kwezinto ezintsha, uMorgan waba yinto ebalulekileyo kwiFransi ngokwemveliso, esebenzisa izinto ezibonakalayo. Emva kokuwina i-market fashion yaseFransi, le nkampani ayizange ihambe apho, yafaka ingqungquthela kwimakethi yaseYurophu, kwaye ke imarike yehlabathi yeempahla eziphathekayo kunye nezixhobo ezifakwe kuyo. Ngo-1997 umthengiso kaMorgan wavulwa eRashiya. Kuza kube namhlanje, uMorgan unamavenkile angama-575 kumazwe angama-57 emhlabeni jikelele.

Emva kokuphumelela impumelelo enkulu ekuveliseni iimpahla eziphathekayo, inkampani iqala ukuvelisa izixhobo ezahlukeneyo - iziqholo, iiglasi, amanzi angasese, amabhande kunye namawashi. Izixhobo zangaphambili azizange zinikezelwe kwiqoqo eyahlukileyo, kodwa zanezela nje kwiingubo eziphathekayo zikaMorgan. Kodwa ngo-1988 imeko yatshintsha xa ivenkile zecandelo zavulwa. Ukususela kuloo mzuzu baqala ubomi obuzimeleyo. Ngeli xesha, abathengi babone kuqala uMorgan.

Oku kukugqamisa okukhulu kumfanekiso we "ntombazana kaMorgan" - emoyeni kwaye elula, engenalwazi kunye nothando, kunye nexesha elifanayo elikhohlisayo nelinenxantathu. Iqoqo ngalinye leemilindo lihlala livelisa i-furor, kwaye ukuyila kunye nokungaqhelekanga ngokukhawuleza kuya kuba ngumkhwa. Ukubukela kukaMorgan kuhambelana nomgaqo-siseko weenkampani - ziyabonakala, zifake imfashini, zingabizi kwaye zifana nomgangatho ofanayo.

Xa udala iqoqo elitsha, inkampani izama uvavanyo ngesibindi, umbala, izinto. Zonke iisampuli zisekuqaleni kwaye ziyingqayizivele: nakwiqoqo elifanayo kunzima ukufumana iisampuli ezimbini ezifanayo. UMorgan - umlindi uwonke jikelele. Bangakwazi ukugqithwa emsebenzini, ukufunda, ukuhamba ngokuhlwa kunye nabahlobo.

Into ebonakalayo yalo mkhosi iyintliziyo encinci, eguqulelwe kwiinguqu ezahlukeneyo kuzo zonke iimpawu zikaMorgan. Iilindi zamabhinqa zihlala ziyilo lolo lwakhiwo lenkampani. Ngokomzekelo, kwiqoqo lokugqibela lidlalwa nazo zonke iintlobo zeembambo kunye namaketanga ebhonkce.

Ukubukela kukaMorgan kuyilwayilo lwanamhlanje, intengo efikelelekayo, umgangatho wokwakha obalaseleyo. Zivumelana, kodwa zinika umvakalelo womninimzi ngamnye.