Izango: yintoni na indlela yokuyidala?

Iintlawulo kwi-Intanethi ziba zikhangele ngakumbi kubantu abaqhelekileyo abakhathele ukuhlala eofisini elivakalayo kwaye bephulaphula imihla ngemihla ibango labaphathi kunye nabathengi abangenelisekanga. Okwangoku, abangaphezu kwesithathu kwabemi bahlala kwiindawo zabo kwaye baneengeniso ezizinzileyo kwiinkqubo zontsebenziswano, ukunikezelwa kunye nokuthengiswa kwabanye abasebenzisi.

IiNdlela ngoku sihloko esiyiyo. Oko kuthethwa, kuyafaneleka ukuqwalasela ngokubanzi iinkcukacha.

Ziziphi

Ukusuka kwisiNgesi, umnyango uguqulwa ngokuthi "umnyango wangaphambili". Enyanisweni, iminyango (okanye i-dory nje) yiindawo (ininzi iqhelekileyo-page), injongo yaloo nto ukuhambisa i-traffic kwi-resource party party. Ngokuqhelekileyo amaphepha anjalo adalwe ngokuzenzekelayo ngeendlela ezahlukeneyo zezixhobo.

Injongo ephambili yomnyango kukuqokelela inani eliphezulu labaphulaphuli ngegama elingundoqo. Kule meko, umxholo awunikwe ingqalelo ekhethekileyo. Ngokugqithiseleyo i-webmaster iya kuvelisa iincwadi zephepha elinjalo, ngakumbi uya kuzuza.

Iintlobo zeminyango

Ukuyiqonda umbuzo: "IiNdlela - yintoni na kunye nento abayidlayo?" - Emva kokuba uthathe isigqibo malunga neendidi zezo ziza. Kukho ezimbini iintlobo:

• Dynamic. IiNdlu zale ndlela zihlukeneyo kunye neempendulo ezibhalwa "kwiinjini" ezahlukeneyo. I-dory yeDynamic ihluke kwiiparamitha ezimbalwa ezifuneka zilungiswe ngesandla. Njengomgaqo, iminyango yalolu hlobo luzimela ngokuzimeleyo (ukuqokelela) itekisi ezenziwe ngokulungelelaniso kwimiphumo yokukhangela yamagama athile (kunye nakwezinye iimeko nakwiimpawu). Ukongezelela, iiplagi-ins zigcina kwakhona imifanekiso nevidiyo.
• Static. Ezi zango zivame ukuveliswa ngokuzenzekelayo ngeenkqubo ezilungiselelwe, ezilula ngokwaneleyo ukufaka kukhompyutha yakho. Ukwenza oku, kufuneka ufumane uluhlu lweS CS kunye nemali yamaphepha e-webmaster eceba ukuqaliswa. Emva koko, iigigabytes zamanqaku agqityiweyo, iividiyo kunye neefoto ziyachithwa. Isinyathelo esilandelayo kukudala i-template ecacisa apho itekisi kunye nalo lonke umxholo liya kuboniswa. Ukupapashwa kwamaphepha amatsha kwiindawo ezinjalo kwenzeka kwindlela yokuzenzekelayo. Izicwangciso kunye namandla eminyango emihle kakhulu.

Kutheni sifuna

Emva kokugqiba ukuguqulwa kwegama elithi "iminyango", yintoni na kwaye yintoni, kukufanelekile ukuchaza ngokubanzi iinkcukacha, ngenjongo yezizathu ezinjalo zisetyenziselwa.

Ngokubanzi, i-Dora yiyo i-satellites efanayo, kuphela ngamathuba amaninzi. Banako ukwenza ngokukhawuleza iimali ezinkulu zendlela. Kule webmaster akuyi kuchitha iinyanga kwi "promotion" yesayithi.

Ngokukhawuleza emva kokudalwa kwe-dora, le nkqubo isithumela ngokuzenzekelayo izixhumanisi kwiifom zenkampani yesithathu, iiwebhsayithi, iiblogi, njl. Xa iinjini zophando zibona ezi ziqhagamshelwano, zikhawuleza zitshekisha umnyango. Ngenxa yoko, isayithi ayihanjelwe kuphela ngabachaphazelekayo beforum, kodwa kunye neendwendwe zifuna nje ulwazi kwi-intanethi.

Nangona kunjalo, ukuthetha malunga neminyango yokuba le "uhlobo olumnyama" lwemali engenayo, akunakwenzeka, njengoko kungasetyenziswa ngokuphumelelayo ukukhuthaza indawo yakho "emhlophe". Oku kunokuqwalaselwa enye indlela engancinci yokuphakamisa izikhundla ze-portal.

Indlela yokudala

Ukuqala ukufumana iminyango, kufuneka badalwe. Oku kuya kufuna:

1. COP. Amagama angundoqo - oku kungenxa yesiseko se-SEO, ngaphandle kokuthi, njengoko kwaziwa, akukho ndawo ingaya kwikhasi lokuqala le-injini yokusesha. Namhlanje, kukho inamba enkulu yeenkonzo zokuqokelela i-COP, ukusuka kwi-Wordstat, ekupheleni kweenkqubo ezihlawulwayo (umzekelo, i-KeyCollector).
2. Umxholo. Njengoko kukhankanywe ngasentla, umxholo womnyango unikwe ingqwalasela encinane. Nangona kunjalo, oku akuthethi ukuba isayithi kufuneka ithunyelwe "Isicatshulwa esibhaliweyo". Ukwenza iindwendwe zikulungele ukucofa kwiibhanki zentengiso kunye neefowuni, kufuneka udale ubuncinci amabakala ambalwa afundwayo. Ukwenza oku, ukwanele ukuthatha itekisi egqityiweyo kwisayithi yomnye kwaye uyiqhube ngeprogram yokuqhagamshelana, uyayandisa kwiikopi ezi-10-15 ngoncedo lweeprogram ezizodwa okanye ngokuzimeleyo ukwenza ukuphinda ubhale kwakhona kumthombo.
3. UkuHamba. Ewe, ukudala umnyango kubandakanya ukusebenzisa i-domain yegama eliza kubhaliswa. Kulo mbandela, into elula kakhulu - kufuneka ukhethe inhlangano encinci (inzuzo epheleleyo) kwaye ubhalise indawo yakho kwi-RU zone.
4. CMS. "Injini" ingasetyenziswe ngabani na, ingakumbi kuba ezininzi ihosthost zinikezela ukuba zifake kanye kanye. Indlela elula yokusebenza kunye neminyango kukusebenzisa i-Wordpress.

Ukuze uqonde indlela yokwenza i-dorvey ibe ngumqali, kuyafaneleka ukuqwalasela i-algorithm elula yomsebenzi.

Ukudalwa kwewebhusayithi ngemizuzu emi-5

Abaphathi be-webmasters abanolwazi basebenzisa i-software enkulu kwiiprojekthi zabo, kwaye nganye "dorveyschik" iqokelele amava kunye neemfihlelo. Iminyango elula kakhulu yabaqalayo ingadalwa ngemizuzu. Kuba oku kukwanele ukwenza amanyathelo ambalwa alula:

• Bhalisa i sizinda;
• Yibophe ekubanjweni;
• "Thulula" iifayile;
• Shicilela kwisiza amanqaku amanqaku athile kunye neCOP;
• Ukuthenga izixhobo ezingabonakaliyo zokukhuthazwa kunye nokuqulunqwa kwangaphambili;
• Lindela isayithi ukuba ibonakale kwi-SERP;
• Ukuvelisa kunye nokuchonga ngokuthe ngqo umxholo;
• Lindela i-"apa" injini yosesho;
• Beka imifanekiso yezentengiso kwiwebhusayithi uze udibane nabo;
• Ukubeka esweni;
• Fumana inzuzo.

Yintoni eyoyikisayo

Naluphina umphathi webhsayithi owaziyo ukudala umnyango uhlala ekulungele ukuziphatha ukuba amasayithi akhe angaphuma kwi-search kwaye athathe i-ACS. Le yintlawulo encinci, enikwa imbuyekezo engenako kwiiprojekthi.

Uninzi lwe "dorveyschikov" lulungiselela iindawo ezinikezelwa "kwi-scammers" kunye ne "18+". Le nto ayilona ngcamango engcono, kuba ziyizi ndawo eziqhelekileyo ziwela phantsi kwintlondi yeenjini zokukhangela. Ukuze ugweme ukukrokraza, kukulungele ukhetho lwe-niche engaphelelanga, njengeefowuni, ii-laptops, njl.

Kwimeko yokwenza uvinjelwe, kwanele nje ukudala igridi entsha yeminyango nokuyiqhuba kwiinjini zokukhangela.

Ngubani ohlawula imali

Njengomthetho, oomashishini banomdla kakhulu kwiminyango kunabo bahluphekayo ukwandisa imali yabo.

Le meko ilandelayo. Umntu unquma ukuvula ishishini lakhe ekuthengiseni i-toboggans online. Ukwenza oku, uya kwi-studio ye-intanethi kwaye uyalela i-website, kwaye uyaqonda ukuba izihlwele zabantu abathengi aziyi kuza kuye. Kakade, akafuni ukukhangela abathengi ngokwabo, ngoko umnini wesitolo se-intanethi uya kwi-arhente yezobhengezo apho anikwe khona ukuthenga izithuthi ezixabisekileyo. Emva kokuhlawula, abasebenzi bentlangano bathengi "iindwendwe" kwiindwendwe ezivela kwi-RRS-abadibeneyo, nabo bafumana abathengi abanokungena emnyango.

Olu hlobo lwenzuzo lufumana ukuthandwa kakhulu, kwaye namhlanje ukudala izimeko ezizimeleyo kufuna ubuncinane bexesha kunye neendleko zemali.