Iiyunithi Ad: indalo kunye nokubekwa efanelekileyo. Unit ubungakanani

Intengiso kwi Internet namhlanje - sisixhobo esinamandla kwiintengiso, esiza kusetyenziswa zizigidi ziinkampani ehlabathini lonke. Le ngokwenene win-imodeli, nto leyo ebonisa ithuba lokuzuza ngamaqela omabini. Ntoni na?

Internet - lo impefumlelwano amaqela amabini: sabathengisi kunye webmasters. Funda ngakumbi malunga nokuba yintoni indima yabo yaye kutheni ngamnye kubo buyanceda basebenzisane ngokusondele kangangoko kunokwenzeka, funda inqaku lethu. Kuya becala enikelwe inkcazo kweeyunithi ad - ukudala ngayo, indawo ekunene ukwamkela kuyo.

iinzuzo Webmaster

Okokuqala, siya uchaze isizathu sokuba umnini site (okanye, kakhulu nje, kwi webmasters) ukusebenzisana kunye umCwangcisi weQela le. Masithi unayo resource. Le ndaba ingase awoshishino (umzekelo, inkcazelo sezintsimbini) kunye ukuzonwabisa (imibongo yakho). Zombini yokuqala neyesibini - kwisayithi abantu abanomdla ulwazi athunyelwa kuyo. Ke phakathi kwabo kukho umahluko omkhulu - injongo kunye neendlela yenzuzo.

Kwimeko yokuqala, ungaqalisa ukuthengisa ayini kwi-link lobulungu kuyo nayiphi na ivenkile intanethi, ngoko kwindawo yesibini, olu khetho ngaphandle, uya kukwazi ukwenza imali izixhobo zawo ngokufanelekileyo. Nikholwe ndim, kwi zokuzonwabisa sites kudidi kakhulu ngakumbi. Ukuze ezi njongo, yaye kukho inethiwekhi zentengiso. Bona kwimarike, kakade, lukhulu, kodwa iinkampani ezinkulu ngokwenene nje ezimbalwa. Kucingwa uthungelwano inkulu wophendlo omkhulu Google. Ibizwa ngokuba AdSense.

Ubuhle le nkampani kukuba unako ukusebenza kunye nabani na website. Kwaye uzuze phezu resource kunokuba ngokukhawuleza nangokulula, nokuba nomxholo wayo (Kakade ke, ngaphandle kwezezi zifundo kwi "abadala" umxholo kuthintelwe yimithetho sites Pirate). Ukuze wenze oku, kufuneka ukudala iyunithi ad inethweki ukuba nisebenzisane leyo, uze uyifake kwi amaphepha akho. Emva koko, xa uye phantsi undwendwe, uya kubona i ibhloko kunye mhlawumbi ecofa kuyo, efuna ukwazi ngale okanye sivakalisi kwakhona. Kuwe Webmaster kulo mzekelo uza kufumana imali. Izandi elula, andibi kunjalo?

iinzuzo ntengiso

Xa iinethiwekhi ezinjalo amashumi amawaka ezentengiso. Bonke wathenga zibe ziiyunithi yokuhlala ngenxa yokuba bafuna iindwendwe zakho. Kwaye ubuhle kukuba kwisifundo, nto leyo, mhlawumbi, nje edibene ezorhwebo, kuya kusoloko kukho abantu abanomdla ekuthengeni indawo iibhloko.

Oku kubangelwa kwiqela lokulungileyo yokwazisa search. Oku kujoliswe kakhulu. Oku kuthetha ukuba, esebenzisa iintlobo ngeentlobo okucoca, unako "asuse" abantu bakowabo ngeendwendwe ufuna. Inkqubo yovavanyo ziquka oku kulandelayo: izwe lokuhlala, ulwimi, umzi, kweyomsebenzisi i operating system. Ungakhetha kwakhona kwiziza apho iintengiso zakho ziya kubekwa, ukukhetha nabo zakho. Kuyinto kokubili lula kunye nenzuzo, kuba sohlala kweli kunokwenzeka ukuba ukusebenza ngendlela onomdla elimxinwa iimveliso kunye neenkonzo abaphulaphuli.

Kakade ke, enye inzuzo nentengiso - na ngendleko ephantsi. Ukuze ubeke intengiso yakho, umzekelo, kwi TV, uhlawula imali eninzi ukuze Ukuhlanganisa ebanzi. Nakuba kunjalo, eneneni abantu echaphazelekayo lincinane kakhulu. Kwelinye icala, izibhengezo-intanethi uhlawula kuphela konqakrazo - Utyelelo zokoqobo sayithi yakho.

Umlamli - network iqabane

Kakuhle ukusebenza wesekethe 'ukuthenga nokuthengisa "kwezithuthi Internet acwangcise inethiwekhi zentengiso. Bona, njengoko kutshiwo apha ngasentla, niphuphumele - zisebenza kunye neefomathi ezahlukeneyo iibhloko ezi iimpawu ezinezihloko, ezinye iinketho ekhethekileyo ukhetho kunye nokuvavanywa kwezithuthi. Kodwa ke networks ezinkulu zilawulwa yi-Google enjini yokukhangela, Yandex, Bing kunye nabanye.

Kule nkampani ngenxa ifomati ebanzi yomsebenzi zabo izigidi nabathengisi kunye webmasters. Ngako oko, le mithi apho ii-odolo zokuqala, kwaye kwimithombo ezinikezelwa yi yokugqibela.

Ngo-Russia, i kakhulu ethandwa nga ingathatyathwa iyunithi ad "Yandex" (iphakamiswe "zentengiso" Yandex "Network"), kwakunye Google (wadalwa AdSense Google). Ke elowo kuthi zifumaneka amakhulu amawaka sites. Ekubeni umthetheli iinkampani inkulu Internet, ukusebenza kunye nabo ilula kakhulu nolusebenzayo kuba inika zonke izixhobo ngentengiso. Nje ngayo yaye siza kuthetha ngakumbi ngezantsi.

Advertising Tools

Ngoko ke, njengoko sele sibonile, kukho izixhobo ezininzi ezahlukeneyo ukuba unako ukusebenzisa ukubeka kumaphepha ikhonkco yakho site, ibhena, okanye ezinye iinkcukacha evela amaqabane zakho. Sebenzisa omnye okanye omnye unakho nganye, ngokusekelwe ukhetho lwabo. Kodwa ke eyona ethandwa (ubuncinane kwi AdSense Google) iindidi ezimbini izixhobo - iiyunithi ad kunye neebhloko zamakhonkco ekusetyenzwa phantsi kwazo.

Kakade ke, sebenzisa enye okanye enye kuwo, ngokuxhomekeke kuyo isihloko resource, njani kakuhle le nto okanye loo nto "kuhambele" kuyilo lwesiza njengoko ibonwa iindwendwe. Ngokusekelwe kwezi kunye neminye imiqathango, webmasters badla bayazikhethela baxhasa iibhloko. Kwaye oku isengqiqweni kakhulu, nto leyo kuqinisekiswa yi-manani.

Ad Units - yi imidiya (umfanekiso okanye ividiyo) ukuba undwendwe ubona. Oku kwakhona abanziweyo Flash ibhena, njengoko nayo rhoqo esetyenziswa. Ngokucacileyo, lo mfanekiso ungase ube nomtsalane ngakumbi kumsebenzisi, ngenxa yoko uya kwenza konqakrazo. Kwakhona, esebenzisa imifanekiso graphic ukugqithisa ulwazi ngokukhawuleza kwaye ngokuchanekileyo ngaphezu kwimeko xa kufikwa kumba text imitya.

buhle

kwiiyunithi ad kwi ndawo aye enye - Iibhloko links ekusetyenzwa phantsi kwazo. Oku ngenene isikwere, nto leyo ibekwa kwindawo ezahlukeneyo iilinki websites abathengisi '. Yakhiwa ngasinye ezintathu: isihloko, inkcazo kunye nedilesi resource. Inyaniso kukuba, kukho amaziko ewebhu ukuqhelana ikhonkco yakho unit ad ukuze ngokulungelelanisiweyo phantsi uyilo kwiphepha lakho, zinokuba bedidekile kunye menu resource. Kwaye kulo mzekelo, Kakade ke, umsebenzisi kwenza inguqu, kukho isihloko umdla okanye. Ngenxa yoko, maxa wambi le sixhobo iphumelela ngakumbi.

Kwaye kwezinye iimeko, iiyunithi ad kwi kwiphepha kuboniso yayo oluntanganye umdla kakhulu, kwaye ngenxa yoko - egudileyo ngakumbi umsebenzisi.

sezakhiwo Popular

Njengoko usazi, kumanxuwa athile Ungasebenzisa ubungakanani ezahlukeneyo kwesi sixhobo zokwazisa. Oku kungenxa kuquka kuyilo page, owenza ukubekwa units ad, kwakunye kwiminqweno mphathi we web. Ngokomzekelo, abanye abantu bakhetha ibhanile ezincinci ezisikwere, ngokulungelelanisiweyo "kuhambele 'kweli nqaku, ngoxa abanye abafana" intengiso egqiba "elikhulu nkqo ecaleni kule page.

Kukho ulwazi oluninzi malunga ubukhulu kufuneka iibhloko, afaneleka ngakumbi kwiindawo ezithile, kodwa noko lula. Ngokutsho uphando olwenziwa ziingcali ezivela Google AdSense, ithandwa kakhulu - ngu ubungakanani 336 x 280, 300 x 250, 728 x 90, 300 x 600 no-320 x 100 (mobile).

Ngako oko, ezi fomati zingafunyanwa qho, kwaye amehlo iindwendwe asetyenziswa kubo kakhulu. Omnye umba - nokusebenziseka. Le mifanekiso uthabathe ubuncinane isithuba, nangona inokuthatha ubuninzi ulwazi. Iyunithi ad inye ingafunyanwa kwi giant search. Esebenzisekayo, umzekelo, xa ukhetha Webmaster ubona ifomati ibhanile kwaye kukhangeleka kwi website yayo kwindlela yemboniso.

nokubekwa

Faka iiyunithi ad ilula kakhulu. Ukuze wenze oku, wabeka umthombo html-ikhowudi kwi sayithi yakho. Oku kuboniswa iseti loonobumba evumela isayithi uzimanye kunye ngazo uhlele, uzakujikelezisa iintengiso ngqo kwi amaphepha akho e web. Oko kukuthi, akunyanzelekanga ukuba ukhathazeke kokuxhuma bezibhengezo single - yonke imibutho ukhululekile kakhulu ngayo, siye sele kukhankanyiwe ngasentla, ekuqaleni kweli nqaku.

Kakade ke, ukuze ukuba iyunithi yakho eboniswe kwi-website, kuyimfuneko ukuchaza uhlobo wayo nje kuphela, kodwa kananjalo indawo apho iya kubekwa. Emva koko, kufuneka isicelo okubonakalayo site lakho kwaye uncamathisele ikhowudi.

Ukukhetha indawo

Njengoko unokuthelekelela, umxholo wenqaku kuba isaziso. unit Ad, iyunithi ad - oku konke unomdla kumthengisi, webmasters kunye zithengise, ukongeza iindwendwe. Kubo, ngobuninzi uthengiso lwe-intanethi ube yinto embi, ngenxa yokuba umntu nje abayi kufumana ulwazi lowo, enyanisweni, watyelela isayithi yakho. Yinto embi ukuba zentengiso kakhulu. Ngoko ke, amacebiso ephambili - musa ukungcolisa ubunzima bakho page isibhengezo. Oku kuya kukhokelela asezantsi cofa-nge-rate, oya kuthetha kuwe, yaye kuncitshiswe iindleko unqakrazo olunye.

Kubhetele ukuba isigqibo apho ufake iintengiso omnye okanye emibini ngendlela eyenza ukuba kumsebenzisi kancinci kangangoko "ungakhululekanga." Olu ndwendwe kufuneka ukuba ubone isaziso phambi kokuba - okanye ukuba akunjalo kambalwa.

analysis Tools

Kubalulekile ukuba isigqibo apho ukufaka iintengiso, uya nekolko izixhobo. Oku neenkonzo zohlalutyo. Baye zonke mbambano enkulu. Isixhobo best ibonakaliswa kwihlabathi Google Analytics, okuvumela ukunika inani eliphezulu ukuba idatha kwi apho iindwendwe zakho zicofwe ukuba ukujonga ngakumbi iyeyona inde okanye izinto. Sebenzisa la mathuba ukuze baqonde indlela abantu abaziphatha kwi sayithi yakho uze uyibeke ukuba "mgibe" ngohlobo iibhloko. Musa ukulibala ukuba umane ukuphumeza umbono iiyunithi ad kwi sayithi yakho ukuze ubone ukuba "avela ngaphandle," yaye baqonde oko nendlela ngcono.

amathuba

Amathuba sites imivuzo makhulu kakhulu. Abanini izibonelelo, ukudala Umxholo izihloko zakho ozithandayo, kungaba lula ukufumana ngaphezu kwabo bafumana umsebenzi wabo engundoqo. Oku kunika ithuba lokuba bafumane yintoni na ukuzenza kakhulu. Kwaye kupholile kakhulu ngokubhekiselele umnqweno ukuzama baze basebenze nzima.

iziphumo

Namhlanje, iiyunithi ad kuba sisixhobo esiluncedo kakhulu imali websites. Ukusebenzisa izakhono olungundoqo abahlaziyi, ngoncedo lwabo kunokwenzeka ukuba ngokuphawulekayo ukwandisa ingeniso evela website single. Wakuvulela up zexa ezintsha abantu bayathanda ukwenza oko. Amava abonisa ukuba ezinjalo "Entrepreneurs intanethi" uyakhula.