Inkamela - ugwayi kunye nembali enkulu

Kamela - imidiza ungomnye iintlobo icuba abadume ehlabathini. Imbali yale brand - kukho ubungqina obucacileyo indlela unako ukusebenza kule minyaka, ngexesha ilondoloza phezulu, phantse umgangatho esemgangathweni. Ngaphezu koko - imbali yonke imarike zecuba namhlanje wohlulwe ezimbini ekuthiwa nqanaba - phambi kwakukho nakwiinkamela, nasemva. Hi ndlela leyi, izazinzulu ziye zaphawula ukuba ishishini itshintshe kakhulu kwelo xesha. Ngokufutshane, inkamela - icuba, "enokuba enze eninzi uhlengahlengiso" kwimbali. Kwaye ukuba lukhulu ithi ...

ziye zaziwa elide imidiza - inkamela

Ngoko ke, apho ukuqalisa ibali? Kamela - umdiza, okokuqala ngo-1913. Waza Richard Joshua Reynolds wavula imveliso yakhe. Kuba umdiza wokuqala ukusebenzisa iintlobo elithambileyo Virginia, ugalelwe kunye Turkish apile icuba emnyama. Kamva zithako iya kubizwa ngokuba Uxubo yaseMelika kunye nehlabathi abe nodumo. Le ndlela iya kuphindwa nenani labavelsii icuba kumazwe awahlukeneyo.

A kancinane zentengiso

Kamela - icuba, nelawula ukungena nkqu kwimbali intengiso. Le nkampani yokuqala, laqalisa-arhente, kamnandi kakhulu. Phambi kwentengiso kwakukho le mveliso, ngokupheleleyo zonke iintlelo American wabonakala umfanekiso neenkamela. Sesikwenzile yayilula: "Iinkamela." Ngosuku olulandelayo, isilogeni waba kancinci. Kwaba ngathi oku: "neenkamela iyeza." Ngosuku lwesithathu axhokonxa abantu nangaphezulu. Isibhengezo ifundeka ngolu hlobo: "iinkamela Ngomso apho kuya kubakho ngakumbi." Abantu silindele into engaqhelekanga kakhulu. Ngosuku yentengiso kumaphephandaba kwafika isaziso :. "neenkamela sele apha" Le Athini yokuqala ngoko nangoko kule brand a lot of abalandeli abanyanisekileyo. Imidiza baye liyabonakala, kunye nokuthengiswa - okuqinileyo. Phantse zonke iintshayi wayefuna ukuzama brand new.

ukuthandwa

Ngenxa yoko, ngexesha kunokuba elifutshane iinkwenkwezi ezininzi Hollywood sele ukubonile inkamela. A ipakethi yecuba naye wayekhona ezandleni ezopolitiko ezininzi. Ngokomzekelo, kuye kwaphawulwa ukuba Roosevelt, ukulungiselela indlela elalibizwa ngayo intetho yokungena Melika ukuya emfazweni, endaweni zokutshaya ukuba inkamela MARLBORO njengesiqhelo kuye. Ngako oko, le midiza ngokukhawuleza baba "amajoni". Bakhangela njengamadoda zendlu, wabakhuthaza. Le ndlela isikhundla uphawu yaqinisa kuphela.

Emva kwexesha emva kwemfazwe, umdla abantu baqalisa ukutshintsha. Oko yaqala ukusebenza lunxano amazwe kunye wanderlust. Kungenxa yoku kwinkamela wakwazi ukwenza umfanekiso omtsha. lasungulwa wokugqibela kwenzeka ngokusebenzisa kwezemidlalo - imidiza ezisemgangathweni madoda umlinganiswa. Iadrenaline, iimoto, isantya, imidyarho, ukuhamba ...

Ngo-1999, umnini omtsha inkampani yagqiba ukuba umfanekiso eziphelelwe umhambi olungahlangabezani umntu namhlanje. Tutu waqala ukubonakala ngamafuphi, ukuba nje yegolide. Kakade ke, kunye inkamela. Ngapha koko, ubudala kunye nokubonwa brand - amacandelo yalo ebaluleke kakhulu. Nangona namhlanje webhrendi sele ukufuna izinto ezintsha, ezama ukugcina imeko yabo ngexesha elifanayo.

Ikamela e Russia

ERashiya, ezi midiza zibonakele 1992. De baza apha kuphela iindlela ezingekho mthethweni. Ukususela ngo-2000, baye baqalisa ukuba zenziwe eSt Petersburg.

Ukususela ngo-2008, enye uphawu-kwakhona kwenziwa yinkampani. Kwaye satshintsha ukwakheka le kuxubana icuba, kunye noyilo package. Eyaziwa inkamela waba upelo ngakumbi kwaye upholile. Bekukho umdiza benkamela «blue».

Ngokubanzi, imbali uphawu likhula ngesantya ngokupheleleyo. Kamela akoyiki ukuba basebenzise izisombululo ezintsha rhoqo ekuzuzeni abalandeli ezintsha. Kwaye oku, Kakade, i bonus enkulu kuthi. Nangona kunjalo, akukho nto akumangalisi. Kwimarike icuba, le brand ithandwa kangaka isizathu. yobunjani ephakamileyo, brand ezithandwayo kunye nexabiso impela ezingabizi - ratio kokufanelekileyo ukuba umthengi.