Indlela ukudala hlobo turnkey?

Namhlanje, Sihlala sisiva ngomnye iprojekthi ishishini ngempumelelo yaqala njani bethengisa franchise yabo. Kubonakala ukuba le nkqubo kuphela, kwaye uyakwazi ukuphuhlisa ishishini lakho. Kakade ke, oko akunjalo.

Noko ke, into ekhethekileyo kuphehlelelo yentengiso yayo franchise lisekhona. ukuba Akumangalisi iinkampani ezininzi ezama ngokwenene ukutsala esibambisene uphuhliso brand yayo kunye nokwandisa uthungelwano ofisi ummeli. Ukuze ufunde ukwenza indlela franchise zabo yaye kutheni simele ukuba sizabalazela lo, siya ukuchaza kweli nqaku.

Overview

Ukuqala, siya cacisa oko luchazwa ngegama elithi "franchise" yaye yintoni iingenelo wamkela umthengisi kunye nomthengi. Ngoko ke, lo mqathango limelwe kwemodeli ishishini obandakanya ukukhutshelwa ilungelo lokusebenzisa kraca ezaziwayo-kakuhle (yaye, ke ngoko, igama layo) iteknoloji, nkqu amava inkampani ethengisa umntu franchise uzuza kuyo.

Ngoko ke, lo gama libhekisela uhlobo olulodwa ulwalamano yoluntu, nto leyo akholisa ukubakho practice (oko kukuthi - kwimisebenzi yezoqoqosho).

Zeziphi iinkampani unikele ukuthengiswa?

Amaninzi, ngokubuza abantu abaqhelekileyo oko imizekelo franchise ngempumelelo, uyayazi Impendulo kuviwa: "McDonald kaThixo!" Eneneni elaziwa kakhulu ukuza kuthi ga ngoku, le nkampani leyo inika ithuba lokuba ukusebenza phantsi brand yayo. Noko ke, akukho enye kuphela.

ERashiya kukho inani elikhulu leenkampani ezincinane, esasaza ilungelo ukuvula i-ofisi phantsi brand yabo. Yintoni eyona umdla, ulwalamano olunjalo kungenzeka nayiphi na indawo yeshishini: kwiivenkile zokudla, iivenkile imoto, iinkonzo zobuqu, uphuhliso software njalo njalo. Enyanisweni, uluhlu ezo ndawo apho ukudlulisela ilungelo ukusebenza phantsi igama kuzakuthathwa, iphezulu kakhulu: uninzi iinkampani womnatha lwengingqi, utsale amahlakani ekukhawuleziseni ukwanda kwenani amasebe awo ukwandisa inani abathengi sinyanisekile uphawu.

Indlela ukuba umthengi?

Umntu ofuna ukuthenga ilungelo ukuvula phantsi kwalo okanye lophawu, kufuneka athathe uthotho lwamanyathelo ezininzi ezijolise wobulawa ukuhlangabezana neemfuno (ukuba ikhona) up. Le nokoma iikhrayitheriya ngayo le nkampani ukhetha umthengi kuxhomekeke kwinqanaba kwengeniso kunye nodumo emarikeni. Ngaphezu ishishini enkulu ubeka imali ephezulu ixabiso esisixa (yokuqala), kwaye icwangcisa umnini ephakamileyo (umrhumo rhoqo, wavakalisa njengoko isixa esiqingqiweyo se ngemali okanye efunyenwe yi ngumthengi njengepesenti yengeniso).

Ngoko ke, ukuba nifuna ukuba ukwenza njani franchise yakho, kufuneka hlengisa uze usete parameters kubathengi babo. Ukuze wenze oku, kufuneka siqonde indlela enomtsalane ishishini lakho, ukuba abantu abaninzi bafuna ukufumana ilungelo lokuba ukusebenza brand yakho kangakanani ukuba ungavuma ukuhlawula.

ekujoliswe yokuthengisa

In search of iimpendulo kumbuzo ye indlela yokwenza franchise yakho, kufuneka wenze isigqibo sokuba apho imodeli ofuna ukuyisebenzisa. Ngamafutshane, zibuze umbuzo: kutheni na athengisa ngayo? Yintoni bethandana into ofuna ukuzenza?

Kukho iinjongo zimbini ziqhelekileyo ukuba babasukele. Okokuqala - it luyanda ukuthandwa brand zoshishino nokwanda kwalo. Kule meko kuyimfuneko ukuseka yamkeleke amaxabiso basenokuba ngabaxhamli ukuba amaqabane franchise banikele ezahlukeneyo zokufunda, mhlawumbi kude - ukuqhuba iindibano zoqeqesho kunye nezifundo. Ngokwenza oku, uya kuqonda ukuba ijolise kuphuhliso lwexesha elide nokudala hlobo lweshishini lakho.

Indlela yesibini - ukuba unomvuzo. Iinkampani ahamba ngalo, efuna ukuba kugxininiswe kubathengi, emisela iirhafu aphezulu kunokwenzeka ukuba intlawulo esisixa-mali kunye nemali eyintlawulo yokushicilela, lo gama zokungahlawuli ingqalelo uqeqesho namahlakani ayo. Oku, Kakade, isicwangciso elifutshane, kangangoko akubonakali uya kukhokelela. ngokukhawuleza kakhulu Kusenokwenzeka ukuba amaqabane akho uya ivaliwe, okanye nalo ilungelo nje akukho namnye uya kuthenga ngenxa ezinomtsalane esezantsi.

umzekelo wakhe

Enye ingongoma ebalulekileyo ilungelo umthengisi ngamnye ukuba brand wayo - umzekelo impumelelo wenkampani yakhe. Onokucinga ngayo ukudala indlela master franchise kuphela ukuba nabo bafike kwiindawo eziphakamileyo ezithile kule entsimini ukwazi ukuba yintoni ngaphakathi ingxenye ishishini. ubonisa kuphela umzekelo yintoni inzuzo nga ukufumana umthengi, usenokuba ube nomdla kuyo. Kuyo nayiphi na enye imeko, umnikelo wakho Andimthandi: othenga "kokuloba" ngumlobi Ngubani na ongazaziyo ukubamba njani intlanzi nayo?

Icandelo zomthetho

Musa ukulibala malunga izivumelwano, izibophelelo kunye namaxwebhu asemthethweni ekruqulayo. Wenza isivumelwano ukuthengisa franchise, okunene babelana umntu igama brand yayo. Ukuze elithile, wone ishishini lakho kwaye ezifundisa eli fomu wentsebenziswano. Ngoko ke lumka.

Ukuze ufumane inkcazelo ngendlela yokuphatha umthengi, siya kuchaza phambili kancinane; kodwa ukuba ufuna ukwenza isibalo kwiqhosha - jonga namagqwetha uncedo kunye ikhontrakthi. Ngapha koko, ukuba ishishini, unako sele ukuthengisa ilungelo lokusebenzisa igama lakhe. Kwanele ukufumana umthengi thethana naye malunga nendlela kangakanani uya kuhlawula kuwe, yaye oko kufuneka aziphathe ngayo imisebenzi yayo phantsi uphawu lwakho (ukuba zikhona).

Ukuba umntu oye uthenge ezi malungelo iphula ngokwemiqathango yesivumelwano, le yokugqibela kufuneka kuba yindlela kwezohlwayo ukuba umthengi onjalo. Musa nanceba imali iingcebiso zomthetho ngalo mbandela. Kholwani ndim, ukuba nantoni na, ukuze akhusele igama lenkampani yakho iya kuba imali eninzi kakhulu.

Ukuhlola abathengi

Ukuba ufuna ukwenza i franchise turnkey, musa ukulibala malunga nendlela yokukhetha kwabo amaqabane-abathengi. Jonga ukuba yintoni na emntwini indlela waphumelela ngaphambili, nokuba unawo kuyimfuneko zobungcali iimpawu, ulwazi kunye nezakhono? Ngaba kufuneka izibonelelo ezaneleyo ukuze angene kweli shishini?

Konke oku kuyimfuneko, okokuqala, ukukhetha umntu oluthembekileyo onokuthenjwa kunye nelungelo ukusebenza uphawu kwakho; okwesibini, kuba uya kukwazi ukukhetha iqabane oya kwenza egameni lakho kwaye, ngokwenza njalo, ukwabelana imivuzo yabo nawe. Ukongeza, iya kumela ishishini lakho kwezinye iingingqi, ngoko ulumke ngayo. Chitha inani eliphezulu zeetshekhi, kubandakanywa - xa uqala ukusebenza kunye. Ukuba ufuna ukwazi ukuba ukwenza njani franchise ngokwayo, kubalulekile ukuba ukuthatha unonophelo njengoko umthengi umsebenzi.

Ukufuna be

Sele sibonile ukuba ukuze bacinge malunga kokuthengisa franchise, kufuneka ube siqu layo lokusebenza. Ukongeza, kufuneka ukuba ibe nempumelelo kunye nenkqubela - ukuze umthengi ukuba abone ukuba uhlobo iziphumo ukufikelela ngokwakhe. Ukongeza, ukuba ufuna ukwenza isibalo turnkey Tyumen (okanye nasiphi na esinye isixeko), kufuneka ukuba sibhengeze. Ngubani na oya kuba usomashishini oza kungena kwisivumelwano sokuba liqumrhu nawe? Ngubani oya kuhlawula umsebenzi brand wakho?

Nazi iinketho ezimbalwa. Unako ukuthatha inxaxheba kwimiboniso eyahlukeneyo franchise ukuba zenzeke phakathi abameli ezoshishino rhoqo. Funda indlela yokwenza itsalelwa yakho, uya kukwazi ukuba angenise isicelo nokunika ishishini lakho.

Unako kwakhona Makuboniswe zokuphuma zazo ulwazi ezithengisa amalungelo ukusebenza brand yakho. Ngenxa yoko, wonke umntu uya kuba nako ukuqhagamshelana nawe ngezi iinkcukacha zoqhagamshelwano kwaye ufumanise oko kwakufuneka akwenze ukuze uqalise. Okokugqibela, ulwazi malunga ishishini lakho unako ukukhonza kubalawuli ezizodwa kwi-Internet.

Eneneni, akukho nto nzima malunga nokudala indlela franchise, akukho. Akukho nzima ukuba uqale ishishini eza kuba nenzuzo ukusasaza le ndlela ngakumbi. Kambe ke, emva koko kube nzima ukufumana amaqabane ukulungele ukutyala iprojekthi yakho baze basebenze kunye nawe.

Ngokubanzi, inyathelo yokuphuhlisa franchise yayo akanqwanqwi kwaye ngexesha elinye ithemba. luck Good kuwe!