Icandelo imoto Chinese: imikhwa kunye noluhlu yeemoto Chinese. Amagqabantshintshi shishino imoto Chinese

China uye wafunda ukwenza iimoto kwinqanaba brand kakhulu ehlabathini yaye ngoku yande ngenkuthalo emarikeni. Xa intliziyo ukwanda oluyimpumelelo abavelisi oomatshini yaseTshayina yiseti ezinokuphembelela ezisakhulayo kwinkqubo kunye nesiseko esiqinileyo.

icandelo imoto Chinese: izolo nanamhla

Kwisiqingatha sokuqala 90 kushishino Chinese jikelele engekho kwimeko engcono - ikakhulu ngenxa yokunqongophala ukufikelela kubuchwepheshe kukhuphiswano. Ukuphendula kule meko urhulumente Chinese ugqibe ukunciphisa intsingiselo yeemoto angaphandle, ukwandisa ukuya yokungenisa 80%.

Ngenxa yoko, iifektri imoto kufuneka inkuthazo ukwandisa imveliso e China. Yi kurhulumente iinzuzo irhafu alunakuqinisekiswa. I-Chinese waya utyalo-mali, kunye nokuveliswa iimoto liye landa kakhulu - kangangokuba kakhulu kangangokuba ngo-2003 waqalisa ukuba baqaphela nobushushu izicacele emarike: imfuno zehlile, amaxabiso iimoto ezintsha yaqala ukuna.

Imeko wanceda ukusebenza kwiimarike zangaphandle kwaye, ngenxa yoko, imveliso ayikho kuphela hayi bawela yokudodobala, yaye wazuza ochukumisa ngakumbi isantya: ngo-2006 China ibilele kwindawo yesithathu ngokubhekiselele kwizithuthi zayo (emva US kunye Japan), yaye ngo-2009 waba inkokeli kwihlabathi kolu shishino. Uhlelo of cars Chinese ubesoloko ethatha ukwandisa. Iingcali ukuqikelela ukuba ngo-2020, imoto zonke wesithathu ehlabathini iza kunxiba uphawu ne-mvume lokuhlala e-China. Revenue ukukhula abahlali China yanceda ukuphucula imeko kurhwebo lwasekhaya, hayi nje ukuba ukumelana isindululo evela kubavelisi sasekhaya, kodwa nabathengisi abavela kwamanye amazwe.

Ekuthengisweni Russia

kushishino imoto yaseTshayina e eRashiya akusekho exotic. Ngokutsho koqikelelo lwabemi leengcali emarike izithuthi ngo-2013, kwiintengiso brand ukusuka China ngaphaya iiyunithi 100 million. Kunye nokunyusa share lorhwebo koomatshini yokwehla Chinese - kwaba 3.7% (kanti ngo-2012 - 2.6%). I brand kakhulu ethandwayo - LIFAN. brand intengiso Ukukhula ngo-2013 yaba-34% xa kuthelekiswa m-2012, izithuthi 27.467 kwathengiswa.

Indawo yesibini kwi kwiintengiso ze Geely brand won (27,263 iimoto), ukwanda kuthelekiswa nonyaka ongaphambili - 55%. "YeBronzi" waphumelela Great Wall Brand (iimoto 19.954, ukukhula - 39%), indawo wesine Chery elibekwe (19 855 iimoto, ukukhula - 4%). Izizathu eziphambili ezibangela ukusetyenziswa kakhulu brand ukusuka eTshayina ukuya kwiingcali Russian kubiza ebanzi kunye noluhlu ngamaxabiso aphantsi. Ngokutsho umhlaziyi, ishishini auto Chinese ziya kuqhubeka ukoyisa imarike Russian, isabelo sayo kwixesha elizayo esikude besukelana-10%.

Lifan

Inkokeli lokuthengisa Russian - inkampani Lifan - yasekwa ngo-1992. ngoku kuvelisa, ngaphandle iimoto abakhweli, iibhasi kunye ATVs. Iguqulwe ukusuka Chinese igama lenkampani lithetha "ukuya ngomkhombe ngokupheleleyo." Lo matshini yokuqala yale brand wabonakala eRashiya ngowe-2007, yaye kwaba imoto umkhweli Lifan Breeze. Phakathi uluhlu entsha iisampulu - esinye kwako Lifan Solano, wangena kule zokuzilungisa ye-Russian Federation ngoNovemba 2013. Umatshini une injini 106-enjini, baxhotyiswa namavili kwi intsila ukukhanya, inkqubo isandi enamandla (izithethi 6). isithuthi chinese eziphambili okhuphisana kwi kwicandelo - Nissan Almera (102 hp motor ..), Kia Rio (107 hp.),. Geely Emgrand (98 hp ..). Bonke oomatshini - kuluhlu ngexabiso elifanayo (429-489,9 amawaka engange.). Kufuneka kuqatshelwe ukuba ngoNovemba 2013 landa Lifan iwaranti ukuya kwiminyaka-5 (150 thous. Km run).

Geely

Le nkampani iye yasekwa Li Shufu, ngubani ngoku kudidi phezulu abantu 50 bazizinhanha China kunye fortune 1.5 billion. Dollars (ngokutsho Forbes). Ngowe-1986, i-usomashishini wavula inkampani ukuze imveliso components iinkqubo ifriji. Kwiminyaka emithathu kamva, waqala ukuvelisa izinto zokuhombisa umthi Magnolia, yaye kamva badlulela nokungalawuleki ukuvelisa. Kwiminyaka embalwa kamva, ngowe-1997, Li Shufu waqalisa indibano iimoto mveliso yayo. emva konyaka omnye, kunye kwase wokuqala liqengqiwe off imoto phantsi Geely kraca. Eli gama liguqulelwe Chinese lithetha "ulonwabo". Ngo-1999 waqalisa ukwakha isityalo enkulu e Ningbo, kwaye ukusukela ngo-2003 yaye wathengisa brand aphesheya. Ngoku Le nkampani uvelisa malunga 600 lamawaka. Cars ngonyaka ngamnye, ke zithunyelwa kumazwe 46. Ngo-2014, xa ezithengiswa Russian phantsi Geely uphawu ziya kuthengiswa imoto ezimbini eziphawulekayo - EX7 (crossover) kunye SC7 (sedan). iya Eyokuqala (kweendleko yokutrima ngaphezulu) bexhotyiswe yesikhumba ngaphakathi, usasazo kunye sensor, abenzi yokupaka, airbag ngaphambili. Phakathi iimpawu abadumileyo imoto yesibini - moya lomoya kunye nenkqubo sound mihla.

Kucacile ukuba ngakumbi olunokhuphiswano iba ishishini auto Chinese. Ukuphonononga phezu ukusetyenziswa koomatshini kunye ezi nketho kudlala ngexesha elinye, indima egwebayo kwimpumelelo data imveliso ezintsha - wena kudingeka nje ukuba silinde kakhulu kwezentengiso.

Wall Great

Great Wall Motor (GWM) - China i-enkulu inkampani ephethwe ngasese endle kwemveliso imoto. Yasekwa ngonyaka ka-1976 kwiPhondo Hebei. Le nkampani baqala imisebenzi njengomvelisi iilori ezincinane, kodwa kule minyaka ikhule ibe yinkampani ephethe kuqulethe inani le nkampani (yahlulwe imisebenzi yazo - ezinye ukuqokelela iimoto, abanye ukuvelisa amacandelo). De 1997, GWM iimoto enikwa kuphela kurhwebo lwasekhaya, kodwa emva kokuba waba yayingeyonxalenye aphesheya. Xilaveko lexikulu le igama umatshini wazibona eUnited States, eRashiya, Western Yurophu kananjalo eMzantsi Merika nase-Afrika. I brand wayekhona kwi waphuhliswa kwaye kwiimarike zokuleqa ixesha ekuphulukenwe nalo. Ngoku Wall Enkulu - enye yeenkokeli market eTshayina kubonelelo "technicals". Ngo-2003, izabelo GWM athengiswa istock exchange e-Hong Kong. Le nkampani ivelisa amakhulu amawaka iimoto ngonyaka ngamnye.

Phakathi ezintsha abadumileyo iisampulu uphawu yeemoto - Haval Coupe, ziboniswa kwi-Beijing Motor Show ngo-Apreli 2014. Lo matshini yenzelwe ukuba ibe nathi of X6 BMW. Ngenxa Wall Enkulu, i-Chinese kushishino lwemoto brand laziwa eRashiya. I brand - novulindlela imarike Russian.

chery

Lo brand - enye mncinane kwi ceke, izithuthi ezo ishishini Chinese jikelele. Le nkampani iye yasekwa ngo-1997 phezu liphulo City Hall kwisixeko Wuhu, kwiphondo Anhui.

Ngokutsho amagosa, kumasipala (yaye kweli phondo liphela) wayengekho kwinqanaba ngokwaneleyo kwemveliso yoshishino. Ekuqaleni kwagqitywa ukuba akhe imveliso yezityalo nemoto injini. Kamva, le mveliso igqibe yokuthutha, imali ezizigidi ezingama-25. Dollars zokusebenza ezongezelelweyo ezithengwe evela Ford, yaye yasungula imveliso epheleleyo yinxalenye koomatshini. An into umdla kukuba igama Chery (amaqabane kunye IsiNgesi "cherry", oko kukuthi cherry), inkampani ifumene kwangoko. Okokuqala, brand ogama in Chinese - "Ruy ki" elithetha "intsikelelo ekhethekileyo". Ekuqaleni, eli binzana transliterated ezifana Qirui, kodwa njengoko kukuba indlebe ngeelwimi zaseYurophu Uyakuva na ncam eziqhelekileyo, inkampani ekuthiwa Chery (kwaye phambi koko yaba ukhetho eliphakathi - ngentsholo). iisampuli aliqela imodeli uluhlu uphawu yakutshanje saqaliswa ngasekupheleni 2013. Phakathi kwabo - drive phambi-wheel Chery Tiggo, isantya ezintlanu-transmission ngesandla nge injini variator,-enjini 139.

amathuba ekuthengisweni Russia

Njengoko kukhankanyiwe ngasentla, ezinye iingcali zikholelwa ukuba ishishini auto Chinese ingathatha-10% emarike Russian. Ngokutsho kweengcali, esinye sezizathu nethemba ngekamva yemiyinge Chinese eRashiya - uluhlu olubanzi. Ngenxa yoko, into enokuthi isantya ukwanda "Chinese" - intembelo kusezantsi umgangatho umatshini kwaye kwezinye iimeko hayi umfanekiso kakhulu ezintle. Iingcali uqaphele ukuba carmakers ukusuka China sinikele ingqalelo enkulu kwinkonzo, ubonelelo spare amaziko parts, nezincedisi.

Lo msebenzi esingundoqo kubathengisi abathengisa yemiyinge Chinese, iingcali ngokuba umsebenzi ulwazi kunye nabathengi: i baseRashiya amaxesha amaninzi abazi nto malunga brand Chinese, ukuba kakhulu bakwazi ukukhuphisana yaseYurophu, iinkampani Japanese kunye Korean, kwaye nomenzi inika a isiqinisekiso esipheleleyo. Phakathi iimvavanyo engaqhelekanga ziingcali kwimarike ukuba iimoto Chinese - brand efanayo kumazwe aphuhlileyo kunye nokubambezeleka eliyiminyaka emi-5. Kuyaphawuleka ukuba umgangatho iimoto ndawonye e-China, sele lukhula ngcembe, yaye amaxabiso luyafikeleleka.

Marketing in Chinese

Njengoko kukhankanyiwe ngasentla, abaqhubi Russian ngeemoto evela China etsala ngexabiso elifikelelekayo kakhulu. Noko ke, ayikho nje oku. Kuyinto ukuthengisa wabalasela lifanelekileyo ukuba kwishishini auto yaseTshayina ichitha eRashiya. Oku kusebenza kwiindawo ezininzi zomsebenzi, isitshixo apho - nokubunjwa imveliso kunye nokuphuculwa ngentengiso. Ngokomzekelo, kwiminyaka embalwa edlulileyo yokuba Chery zisayinwa isityalo eKaliningrad "Avtodor" isivumelwano kakuhle, nto leyo ukuba ukwandisa ukuthengiswa izihlandlo ezimbalwa. automakers Chinese baye bakwazi ukuba sisayine imvumelwano kunye Iivenkile ezinkulu, "uRolf", "Atlant-M", "AvtoVAZ", "Autoworld", ngaloo ndlela yokufumana ufikelelo imiphantsi intengiso efanayo njengoko brand kubukho bukaThixo. Uluntu Russian ndikuqhelile yokuba kwakukho iimoto Chinese, nto leyo ifoto kuvela iintengiso phephancwadi kunye iikhathalogu phantse kuyo yonk 'indawo.