Eyayilwa zophando yemfihlo

Amaxesha amaninzi, abanini ndawo kufuneka ukuva elithi "amagama" indlela ukubeka kakuhle kubo isicatshulwa, kwaye musa ukulibala ukuhlalutya kubo, kuba akukho nto ngokusisigxina. Kodwa kutheni kufuneka uqale nokuba yintoni na ofuna ukuyazi malunga uhlalutyo elingundoqo nokuba asebenze njani nayo?

Yintoni amagama?

Ukufuna zokucinga, ngokubonelela nokukhutshwa ezithile nakwiziza nasiphi isicelo, yiya kwi amagama ukuba kwisicatshulwa, izihloko kunye imixholwana, eyenza uqonde into sayithi yakho inikezela oko isifundo sakhe, nokuba kwakukho into ukunika abasebenzisi .

Umzekelo, ukuba uhlobo bar lophendlo igama okanye ibinzana - "yokudlala", "athenge into yokudlala", "wenze ithoyi ngezandla zabo", injini yokuphendla kumnika uluhlu lwezixhobo apho ukufumana amagama.

HF, alo kunye LF - yintoni na le nto?

Phambi kokuba uqale ukubeka amagama kwisicatshulwa kunye nezihloko kufuneka bazi ukuba kunokwahluka rhoqo kwabo. Umzekelo, ukuba uhlalutyo amagama for "impahla", ungabona ukuba ilizwi ethandwa kakhulu, ngoko ke omkhulu-rhoqo. Ukuba sifunda 'iimpahla abantwana Rostov "ibinzana, imfuno yona iya kuba ncinane kakhulu, kwaye ke ngoko, ukuba kuphantsi-rhoqo.

Indlela ukufumanisa ilizwi lalo apho didi:

• High-frequency okanye high-rhoqo - inani lezicelo kwenyanga ngaphezu kwama 5,000 nganye.
• Mid okanye alo - inani 1000 ukuya 5000.
• Elisezantsi frequency-okanye njalo - inani lingaphantsi kwe 1000.

Kakade ke, oku kufuneka kuqondwe ukuba mkhulu loo imfuno, kungona khuphiswano, kunye nezibonelelo abaselula kunye amagama angundoqo kuya kuba nzima ukuba bangene umba lwephepha lokuqala, ngoko ukhetho kunye nohlalutyo amagama kwiphepha kubalulekile ukwenza kakuhle.

Indlela ukuba ukhethe amagama

Ukuze ukugcwalisa isayithi yakho Umxholo elungileyo kuyimfuneko ukukhetha amagama ekunene usebenzisa 'Yandex "kunye Google, nto leyo eza kunceda ukuqonda ukuba yintoni umdla kubathengi namhlanje nendlela endikhuphisana.

Ukuba ukufeza ukhetho kunye nohlalutyo amagama usebenzisa "Yandex", imfuno ngenkonzo Yandex.Wordstat, nto leyo ebonisa iziphumo engumzekelo kunikezelo amagama athile kunye namabinzana. Ngokucacileyo oku kuya kwenziwa kwimiqolo emibini, apho elisekhohlo libonisa inani lezicelo, t. E. Indlela abantu abaninzi abanomdla kwelo lizwi, kunye nelungelo ukongeza "vordstate" ibonisa imibuzo ukuba seyifakiwe umsebenzisi kunye elingundoqo efanelekileyo.

Ukuze isebenze ne Google ezinobunzima kancinci, kuba ufuna ukusebenzisa AdWords nkonzo, kodwa kufuneka kuqala ukuze ungene kulo, nakubeni-akhawunti yomsebenzi. Xa "Tools" ungenza ntoni ukhetho ngayo amagama.

Kuba Okokuqala, ungenza uluhlu onke amagama ukuba babonelele iinkonzo kwixesha elizayo kuya kuqondwa ukuba amanye amagama musa ukungena, kuba nguwe wedwa, umzekelo, ukuthengisa, kwaye ayenziwa. Kwaye akukho akusathethwa imibuzo ephantsi-kwamaza; ngokuba wena, umzekelo, musa ukusebenza imini nobusuku, kodwa kuphela ngeentsuku zeveki. Kwaye oku kuya kuba uhlalutyo amagama "Yandex" okanye Google, ukusukela ngeli xesha ufumanisa ukuba inkampani ukunika oko icwangciswe kwixesha elizayo, njalo-njalo. D.

Ukufunda kontanga

Phambi kokuba uqale ukuzibandakanya kuhlalutyo yamagama ezingundoqo sikhuphisana, kubalulekile ukuqonda ukuba ukujonga njani iqondo khuphiswano, yaye yintoni ezichaphazela ngayo. Kuqala kwinto zonke, ungajonga kwi kwiziza sikhuphisana, aba bakulo TOP ye kunikezelo uphando oluthile, kwaye ifundwe kwiikona ezahlukeneyo. Kuya kuthatha ixesha elithile, ezinye iinkqubo ezithile ulwazi, kuquka ukuqonda ukuba yintoni na ifoun ngaphakathi nangaphandle, nendlela ezilungileyo kwezinye iisayithi, nokuba okanye hayi ukukhuphisana nabo iwebhusayithi ethile.

noun yangaphakathi

mininzi imibandela echaphazela isiza kunye nokukhutshwa wayo, kwaye umsebenzi ophambili abo ukudala nokukhuthaza ngayo, ukuze enze kwiphepha sisasebenza kangangoko kunokwenzeka, oko kukuthi, i-igama eliphezulu ezifanelekileyo ..:

• Inani elifunekayo amagama athile, njengokuba ngqo ukudibanisa, okanye ihlanjululwa.
• Ngasentla.
• Engezansi.
• Image.
• References.
• Izintlu kunye enumerations.

Nokuba bonke abakhoyo kumaphepha yakhuthaza, musa ukulibala malunga nokuzaliswa echanekileyo, okt, ithathele ingqalelo iitags meta: .. Isihloko, inkcazo kunye amagama.

noun yangaphandle

ulungiselelo lwe-enjini yokukhangela nganye indlela yaso ngokuthi apho ukhetha iisayithi xa isicelo. Kwabanye noun lwangaphakathi kubalulekile ukuba kwezinye bangaphandle, ezifana, umz, Google byi eninzi ingqalelo oku. Ngoko noun lwangaphandle ibandakanya ezi zinto zilandelayo:

• quality link.
• Inani amakhonkco kumaziko elungileyo.
• Ukubakho amakhonkco kuxhumana.

site Trust

Ngokwahlukeneyo, kubalulekile ukuphawula ukuba mzuzu, njengoko isayithi Trust okanye isalathisi ethile, ukuba asikwazi kulinganiswa ngokuchanekileyo, kodwa kwangaxeshanye Ukuphonononga usebenzisa izinto ezininzi: ubudala site kunye ithambeka, apho ummandla domain kwisayithi, unxibelelwano lwangaphandle, umgangatho wabo nomthamo, imiba lwesiko ( mingaphi na iminxeba, iimbono, indawo kunye nexesha t. d.)

Izinto ezigqityiweyo ngakumbi, wenza uhlalutyo amagama, le ndawo iya kubonakala kakuhle, kwaye ngaphezu kuhlolwa iinjini zokuphendla kunye nabasebenzisi. Zonke ezi parameters okhuphisana yayo zihlalutywe ngesandla, bona ikhowudi amaphepha uze ufunde isicatshulwa, kwakunye nezinye iisayithi ukuba ufunde iziphawuli ezifana TIC, ubudala, inani iindwendwe, njalo-njalo. D.

Hlaziya Idols igama

inkqubo Wordstat kunokunceda kakhulu ukufumanisa amaza isicelo, kodwa akazange athi njani zokhuphiswano isicelo kunye nokuba isetyenziselwa ngabanye. Ukuze wenze oku, kufuneka ukuba ufake isicelo umsebenzi wezandla ukuba angenise amagama eziyimfuneko kwibhokisi yokukhangela. Emva kokuba injini yokuphendla kubuya uluhlu lwamanxuwa, unako sizikhangele.

Umzekelo, vvoditsyaschim umbuzo "thenga impahla e Krasnodar" wakhupha uluhlu apho ukuba bafunde ubuncinane kwiziza ezintlanu zokuqala. Xa kuhlalutywa isayithi okhuphisana kaThixo phezu ngamagama, ungenza ingqalelo ezi zikhombisi zilandelayo:

• Isebenzisa longeno ngqo okanye ihlanjululwa.
• Isetyenziswa kwiphepha engundoqo okanye lwangaphakathi.
• Yeyiphi link uya eli lizwi: funda okanye bengasiqondi.
• Isetyenziswa kwi headers okanye inkcazo, okanye zombini.

Ngaphezu koko, kufuneka kwakhona uthathe ingqalelo zedata njenge inani leendawo ethandwayo. Nzima okanye kwenzeke ukuba akhuphisane izibonelelo ezifana ze ndaba, "Wikipedia", "Youtube". Ukuba usebenzisa ukuphakamisa la amagama, kuya kuba yimfuneko ukuthatha amanye amagama.

Hlalutya ukhuphiswano izicelo nazo zibe imifanekiso, ividiyo kunye neentengiso phantsi kwazo. Ukuba isicelo kwi "usana endombathisayo" kukho izigidi imifanekiso, ngoko kwisicelo enjalo, njengoko "iimpahla zabantwana e Rostov-on-Don" a sele ngaphantsi.

Emva kokuba kunikezelo injini yokuphendla zihlalutywe, ungaya iziza ukubona ifoun lwangaphakathi ukuqonda isizathu sokuba inkqubo efanayo kuqala wanikela kubo.

Programme for analysis elingundoqo

Namhlanje, kukho iindlela ezininzi kunye namathuba ukwenza engundoqo elungileyo lwesemantiki nokuhlalutya amagama ezingenayo. Oku kunokwenziwa ngesandla, njengoko kuchaziwe apha ngasentla, esebenzisa uhlalutyo elingundoqo "Yandex" okanye Google, okanye ngokusebenzisa iinkqubo ezithile kunye neenkonzo. Kodwa kubalulekile ukukhumbula ukuba eli nkonzo ifumaneka simahla, akunamsebenzi ukunika ulwazi oluninzi luncedo, ngoko ngenxa ezinye izibonelelo ukuhlawula exabisa ukuze ufumane ingxelo eneenkcukacha.

Kukho aggregators eziliqela luncedo, ukuba simahla, kodwa ayichananga kancinci ngokwaneleyo ekunikeni ulwazi. Umzekelo, Webeffector, phambi kokuba usebenzise oko, kufuneka udale i-akhawunti, kwaye ngoku nqakraza "inkampani entsha". uhlobo A kuya kuvela apho kufuneka ukhankanye amagama umdla, nokukhuthazwa mmandla, idilesi wephepha. Okulandelayo ufuna unqakraze ku "Dala Group" kwaye nkonzo iza kukhupha mali ngqo zonyuselo, ngokutsho apho liya kuba kucace isicelo indlela kukhuphiswano.

Ezi nkonzo zimbini zilandelayo akukho simahla, kodwa yechaneke ngaphezulu. Umzekelo, Seolib, apho kwakhona ucacise lo mmandla kunye noluhlu amagama. Lonke igama ebizwayo 3 engange, kwaye program iya kunika uvavanyo article zelizwi ekhethiweyo. Ngoko ibinzana elithi "ipropati zerenti" unalo uhlolo score eliphezulu kwaye avareji ukhuphiswano, kwaye ibinzana elithi "cheap ukuqesha igumbi" ukhuphiswano eziphantsi ngakumbi.

inkqubo Seobudget ayikwazi kuphela ahlalutye amagama, kodwa ke amaphepha ngamnye sites okhuphisana '. Le nkonzo ihlaziya amagama angundoqo ndimthuma ngokukhawuleza, inkqubo ingathatha imizuzu eli-10 kwaye ibiza kakhulu kancinane imali eninzi (kuba igama wonke okanye iphepha ebizwayo engange-10.).

amanye amagama, kuba ngexesha lupheliswe ngokupheleleyo aggregators ezifana neenkonzo ziya kuchithwa, kwaye iinzuzo bakuzisele, ngaphandle oku kuya kongela mali kunye SEO.

Kungani uhlaziye okhuphisana

Uhlalutyo nowethu namhlanje umele, ngoba olu khuphiswano lukhulu kakhulu, yaye wonke ubani ufuna ukuba ibe ngcono. Soloko kufuneka ukwazi amandla kunye nobuthathaka welinye icala, ukuba akwazi ukuza phambili, okanye ubuncinane ukuleqa xa uqala inkampani.

Uhlalutyo amagama angundoqo ukuthi ibekwe kwi website okhuphisana nawo, ebonisa indlela inkampani ukusebenzisana kunye nabasebenzisi. Libonise zeziphi iindlela ezisetyenziswa ukutsala. Umzekelo, ungabona inkampani hayi kuphela uluhlu lwezixhobo, kodwa njengoko intengiso yengqiqo, okanye kusetyenziswa okubhaliweyo kuphela kodwa ividiyo. Uyakwazi ufunde malunga nkcukacha yempahla, okt. E. Ziziphi iimveliso ethandwayo, apho athengisa rhoqo kwi isaphulelo.

Ngelo kuhlalutyo musa ukulibala ngabo "Ofutha ngasemva" yaye uzama ukuba ukuhambahamba kuba okhuphisana kuthatha 30 indawo umba namhlanje, yaye ngomso sele abalishumi, ngenxa enokuba ukuphucula into, kunye enjini yokukhangela yambona.

Ingongoma ebalulekileyo kukuba akukho mfuneko yokuba uhlalutyo ukukhuphela okhuphisana nabo, kwaye kufuneka ukuba ukudala imveliso yakho kunye neetships zenu, nto leyo eya kukunceda ukuba ngcono kunabanye. Ukuze wenze oku, kufuneka usebenzise iindlela ezininzi ukuze bazibandakanye ifoun lwangaphakathi nolwangaphandle, ukudala lyrics elungileyo kunye izihloko, apho amagama zabiwa ngokuchanekileyo.

Amanye amaBhunga basebenzisa amagama

search beenkcubeko kunye nocazululo kufuneka kwenziwa ngokuchanekileyo, kodwa kufuneka basebenzise ngokuchanekileyo kwiitekisi kunye titles, musa ukulibala malunga ingqiqo njengoko mninzi hlobo. Inani lamagama kufuneka abeke kwiphepha ukuze iinjini zokuphendla hayi ndayicingisisa le resource njengento site iintengiso, kodwa zonke Webmaster na uluvo uhlahlelo amagama mninzi.

Kodwa xa siqwalasela ngeenxa kwaye ukhethe i zicelo ezahlukeneyo nge frequency ezishiyanayo, ngoko 1000 kufuneka kumazwi, okanye 2% itekisi lilonke-4 ukuya ku-9. Asimele ukusebenzisa igama efanayo ngalo lonke ixesha, kufuneka ukwazi yaze yangxenga ifuthe lomanyano kunye namanye amagama kunye xolela into yonke kamnandi abonela okubhaliweyo, kwaye umsebenzisi ukufunda ulwazi luncedo ngokwabo. Sebenzisa kudingeka nje amazwi elifundekayo afana "ukuthenga unodoli eMoscow" okanye "ukuthenga unodoli eMoscow 'abe mahluko, yaye ke, owokuqala khetho ungathanda ngakumbi.

Musa ukulibala ukuba amagama unako kwaye kufuneka igqitywe isihloko nezihlokwana, kwi inkcazo wephepha kunye nokusetyenziswa njenge utyikityo ngezantsi umfanekiso kweli nqaku, njengoko inkcazo kwempahla okanye iinkonzo.