Ukuba ndithenga tyesi Samsonite: inkcazelo, eziluncedo nezingeloncedo

Ihlabathi fashion yinto eguqukayo futhi zidlula. Yonke imihla abayili ehlabathini lonke ngokutyumba kubathengi zayo izinto ezintsha ezibumba ngubo yobomi bemihla ngemihla okanye ubugcisa. indoda Modern akakwazi ukwenza ngaphandle kwezi mveliso kakade. Kungenxa yoko le nto, ukuba khangela elihloniphekileyo, phezulu ukuya iwonga kunye nomfanekiso walo, uye kuthabatha zonke izinto eziyijikelezileyo, ngokwakho. Enye yeemfuno kwizifundo zabantu ngokwenene ngokuba ityesi. Samsonite - umenzi enkulu eMelika, olusekelwe kwimveliso mpahla.

I brand sele umgangatho ngokwenene umgangatho, isimbo elide. Kodwa yintoni na ayithandayo ukuze abathengi? Ziziphi iingenelo eziphambili elalenziwe iibhegi?

indaba brand

indawo yayo yokuqala nkampani ngoku eyaziwa kakuhle yaqala emva ngo-1910. Kwaba ngoko US kwisixeko Denver, abanetalente kunye nokunganyanzelisi nto UJess Shveyder wasungula isutkheyisi compact kakhulu kwaye ezisebenzisekayo zokusetyenziswa abathandi zohambo relocations rhoqo. Samsonite - a brand ezaqala ukuziyolisa abathengi kunye imveliso yokuqala. Kwathi ngenxa sokuhlola iimpahla. Ekuqaleni, aba imifuziselo zovavanyo evumela inkosi ukuqonda ukuba ingumhambi endaweni suitcase yakho, yintoni ubukhulu ifanele ibe yintoni, yaye yintoni ukuba kuyo. Kuthe nje kuvele umfuziselo kuqala, UJess waqonda ukuba ukufunyanwa yakhe yaphumelela, yaye kuphela emva kokuba waqesha abasebenzi, wawafundisa nababambene nabo, waza waqalisa ngobuninzi iisutikheyisi neebhegi.

course yokumaketha

Le nkampani yaziwa nje ngenxa uyilo ethe shinyi, kunye namandla kunye neemveliso ezizodwa. Ngoko ke, iimveliso zentengiso uhlobo lokuqala zithandwa kakhulu, kwaye bonke ngenxa yokuba umfanekiso njengesiqhelo, apho amadoda amahlanu esempilweni (ngokwam kaYese, nabazalwana bakhe, nendlu kayise amathathu) ukuba kwityala eli. Umsunguli wenze konke ukuze iimpahla zakhe kakhulu robust nethembekileyo. Le nto yenza isiseko ekuveliseni zonke eziveliswa brand.

Samsonite ityesi - esaphila elide waqinisekisa

Le nkampani iye kufika indlela ende eya uzuko; kodwa igama layo ( "Samsonite") wafumana kuphela ngo-1962. Kwaye lo mcimbi okuphawulekayo ukuveliswa yowokuqala tyesi oluxonxiweyo ngeplastiki nezinki, apho kweso waba hit ngelo xesha. Le mveliso ke ukukhanya, ivulekile, ivaliwe ngokukhuselekileyo kwaye isixelela ekwindla. Shveyder wakhokela promotion uphawu ixesha elide, de, kwada kwakukho ingxaki entsatsheni. Ngo-1973 inkampani yathatyathwa ngabanini ezintsha, ombutho noBeatrice Foods. Ke imveliso iimpahla kunye imithwalo ngesandla kudluliselwa kwezinye iingcali abemkileyo kwaye igama lebrendi kunye ingqiqo, nto leyo ke ayazise nkonzo.

Enye umnini unika iimpahla ubomi obutsha "Samsonite"

Ngowe-1974, le nkampani yenza idabi, yaye ukukhanya ngaphandle iimpahla kuqala elilodwa lomenzi ngamavili kunye ngesiphatho Cyber. Le mpumelelo ngoko nangoko okunyusa uphawu ngaphezu kwazo zonke ezinye sikhuphisana, ukunika abathengi ngokwenene intuthuzelo, lula nokuthembeka xa usebenzisa iimveliso ezinjalo. Ukususela ngoko ke uphawu ekholisa abathengi innovations, ukudala ingxowa esebenzayo, compact kunye stylish. Samsonite - inkampani iphumeze oku phambili kolu shishino.

iinzuzo Product

Ukuba sithethe ngeempawu ezithile, ophethwe zonke iimveliso enkampani yorhwebo ke, eyona nto ibalulekileyo ngokufanelekileyo ingaqwalaselwa njengemeleyo. yokwazisa ezigxile izinto, ngeendlela zonke ukubonisa amandla iimveliso: njengoko kuwa-moya size sihlale kakuhle njengoko phantsi kwamanzi, yaye ngaloo ndlela ugcine ingxenye engaphakathi owomileyo, kwaye nkqu ngendlela ukukhusela ngokuchasene isiqulatho ngolunya ngenxa yobukho lock zokhuseleko kunye ifaka ezizodwa.

Alithandabuzeki elokuba, uphawu wesibini ophawulekayo yale brand iimpahla abaya kuthathelwa ingqalelo lula. Abavelisi benza konke okusemandleni ukuze abathengi ndingaziva ubuhlungu xa zilayishwe ngokupheleleyo, nto leyo eya kuba iibhegi. Samsonite spinner - omnye imifuziselo ekhokelela ekuthengisweni kweempahla benkampani. uyilo owenziwe, izifakelelo ezingoomahambehlala lula emangalisayo iphumelele iintliziyo ezigidi fans. Vula i ivili ukuvumela naluphi axis ukutshintsha indlela ngalo naliphi na ixesha ngaphandle kokuba ukususa imveliso. Le ntambo luxhaphakile ngenxa yalo phezulu lobuchwepheshe neempawu. Konke ufuna abahambi endleleni, idibanisa iimveliso kule brand. Njengoko bathi ngokwabo abavelisi, akubonakali uya kufuneka ukulungisa iibhegi. Samsonite kwenza kubo "isazela", edibanisa isithethe iimveliso ezisemgangathweni kunye neendlela zale mihla yokujongwa iphele.

Umfuziselo yokuqala

Omnye singenako ukuyiphika le yokuba amaphulo entengiso kwenziwa abenzi, ngokufuthi ukubaxa iimpawu Rule yale mveliso. Oku akunakuthethwa malunga Samsonite ityesi. Izimvo ezigidi nabathengi, kwelinye icala, cinga zonke eziveliswa uphawu wobugcisa yokwenene shishino. Eneneni, inkampani usoloko into kusimangalise abathengi zabo, ezo ezifundiswa ngamaxesha ezothusayo iinketho ezingaqhelekanga. Ngoko ke, ngo 2000, i-uphawu lwaba ekuphuhliseni iimpahla ipremiyamu-class. Ityala kakhulu langutana kungathathwa, umzimba zigazi ezihonjiswe Swarovski kwakheka. Le modeli nezwi "ukuqhushumba" ukumila ihlabathi, wabonakala phambi kubathengi ngokwenene tyesi sinzima yaye kubize. Imbeko liso ubuvuvu negama isikhumbuzo nkampani iya kukhupha ingqokelela impahla umzimba ngegolide-bala ngayo.

Impendulo umthengi

Uluhlu lwemveliso yale brand grand ngokwenene. Kukho iimveliso kubantu abadala kunye iimpahla zabantwana. Samsonite akazange limi ngxi inika abathengi ixesha ngalinye iinketho ezintsha kunye neemodeli, ukuze abathengi kusoloko nokuninzi ukuze ukhethe kuzo. Njengoko abathengi yeevenkile bathi oku iimveliso brand eqinile kakhulu. Ukumelana nayiphi na ukuwa ukubetha, kwaye ziyachazwa nkqu kwezigaba olomeleleyo. ukhuseleko kakhulu ezifakwe kwezinye iisutikheyisi, iyasebenza ngokwenene na. Kwakhona sinikele ingqalelo abathengi izifakelelo enokuthenjwa, engaquki kuyaphula na kwisithuba seminyaka eli-10. Ingakumbi isaqhwithi iimveliso umthamo. Kakade ke, kwalunga banezimbo kunye zokwakha. Uyakwazi ukufumana naluphi mood umbala imveliso. Ezithandwa kakhulu nazo uyakuthanda suitcase Sibona. Samsonite wenze olu hlobo bekhululekile ukuze umntu, nokuba ekoyiseni imiqobo (amaqhuma endleleni, uYehu ezinyukweni kanye, njalo njalo), angacingi nobunzima kakhulu.

Ngokubanzi, oku yorhwebo nkampani ngoku umgangatho kukuthembeka elide. Ukuba kukho ukhuphiswano nkampani, bona icandelo lobugcisa nangoku kude kakhulu ukuba bangakwazi ukufikelela oko brand "Samsonite". Xa ukhetha nangxowa wena okanye amalungu osapho lwakho kwindawo yokuqala kufuneka sinikele ingqalelo kuyo ngenxa iimveliso kule nkampani.