Nomthengisi - oku ishishini umdla kwaye bethembisa

Kule minyaka ingamashumi amabini idlulileyo ngolwimi Russian, baye amakhulu amatsha apho amagama mboleko. Baya kuba kwizigaba ezahlukeneyo zobomi, ubuchule, imveliso, urhwebo. Kule yokugqibela ziye utshintsho oluphawulekayo hayi nje kuphela kubuchwepheshe kodwa ngokwemiqathango amashumi apho. Dwelisa onke amagama amatsha kunye nentsingiselo yawo kunye nenjongo enye inqaku akunakwenzeka. Kodwa thina ngokwethu akhululeke umsebenzi onjalo. Eli nqaku yabhalwa ukucacisa into eyenza into efana umthengisi. Amatyala yokuqala ukusetyenziswa amagama IsiNgesi zinyangwa ekuqaleni kwenkulungwane yama-21. Nomthengisi - usomashishini, ungumrhwebi okanye inkampani ozibandakanye urhwebo ngokusebenzisa ulawulo kunye nokwabiwa womnatha kwakunye neevenkile, elidityaniswe omnye komnye ngeempawu ezithile. Ezi mpawu ziquka uluhlu lweemveliso, ijolise kujoliswe umthengi ethile, inkokheli iyonke esembindini, ubugcisa womnatha namalungiselelo jikelele imveliso ethile.

Ngokungafaniyo lizwe lethu eNtshona Yurophu amatyathanga ngemiyinge emincinci, abathengisi apho ukususela ekuqaleni kuka-20 leminyaka th. Ngokwazo, abasakwazi zahlukahlukene. Uluhlu kunye uhlobo lwemveliso, umgaqo intengiso, umbutho kunye nobunkokheli. Kwi-West, inkoliso umthengisi - kuyinto inethiwekhi ukuba unalo classic, ngokuba ivenkile kwisebe. Amaqondo kunye uluhlu iindawo ezinjalo iqulathe iimveliso, iimpahla zendlu, izithambiso, izixhobo isitiya, nefanitshala athile. Ngokufuthi, kummandla yeevenkile ezinjalo cafes, iivenkile zekofu, nemivalo okulula. Le inkulu ukuhlela zokutyela. Ngokufuthi ilondoloza akukho zivinjwe nje ukuphunyezwa. Ukhuphiswano ngakumbi, ubunzima ukutsala baxhamli kweyunithi lombutho, kunye iholo urhwebo kuquka confectionery, yokubhaka, ivenkile ukulungiselela ukuveliswa kokutya semi-ogqityiweyo.

Kuba Russian umthengi umthengisi - inkampani enkulu, eyenza kwiivenkile ezinkulu iimveliso ngaphezulu. Ifomathi ye iivenkile ngaphantsi amelweyo kwilizwe lethu. Ngoko ke, abathengisi zodidi ibonisa ukuba usapho Russian namhlanje ichitha-50% yebhajethi yazo ekutyeni. Xa kuthelekiswa la mazwe zangaphambili Socialist kunye. eminqubeni, kuba amaxesha 1.5 ngaphezulu. Amerika kule nkqubo ilwela okwahlukileyo. iindleko zenyanga ngenxa yokupheka abahlali US akhawunti ye% malunga 8 kuphela. Kodwa ukuba kubuyela kummandla wayo. Uyavuma, igama "Magnit", "Pyaterochka" eqhelekileyo ukuba wonke ummi welizwe lethu. Kodwa "Auchan", "okuvezwa", "Umgca" - le ndawo abemi ekuthengweni kwizixeko ezikhulu.

Kodwa, Kakade, umthengisi - ayikho nje iimveliso implementer. Ngenxa yoko, indawo yesibini kuluhlu zokuthenga kula baseRashiya - elektroniki, izixhobo zombane zasekhaya izixhobo. Ngokuzithemba, iivenkile ukuphumeza kuzo, nazo ingabalelwa abathengisi.

Enye umthengisi ngokulinganayo ezaziwayo-kakuhle kwimarike Russian - uthungelwano ngaphakathi zonxibelelwano yeselula. Ayikho zibalaseleyo kubume bayo, kodwa imiqondiso ezifana ixabiso kwitshekhi avareji, ebenza ifanelwe, abadlali ukukhuphisana kurhwebo.

Eli nqaku libonisa abathengisi eziphambili Russia ngaphandle izihloko ezithile kunye namagama. Imisebenzi eenkampani umdla nezahlukeneyo. Kwelinye inqaku ukubonakalisa kunzima, kodwa, njengoko kukhankanyiwe ngasentla, asibuzisanga kuyo, yaye wazama ngokubanzi ukuxelela ngubani na umthengisi.