"Igama Last" (iivenkile): ncomo zabathengi. Inkampani "Igama": Ukubuyekezwa kwabasebenzi

Iblukhwe 60 p, 399 izihlangu p, baby zokudlala - .. 50 p. Products ngamaxabiso afikelelekayo kakhulu inika thina namhlanje inkampani urhwebo, "Igama Last." Umthengi ufumana umbuzo obungunaphakade: ukuthatha okanye ukuthatha? Makhe sibone kunye yintoni ivenkile "Igama Last," yaye ukuba angasinika.

Malunga inkampani

inkampani Trading "Ifani" - umthengisi inkulu eRashiya. Lokuthengisa ivenkile yesebe kuqala, "Igama Last" yavulwa ngo-2000 kwikomkhulu. Namhlanje lo msebenzi, ukongeza kwiziko ukwabiwa, ukuthenga iinkonzo zolawulo zenkxaso yoshishino, enze ngaphezu kwekhulu kwiivenkile eRashiya kwaye lwandisa ebonakalayo. EMoscow kunye akhawunti kummandla ngenxa yoovimba isebe ngaphezu kwama-40 eSt Petersburg - engaphezu kweshumi. The main distribution ndawana Urals - a Yekaterinburg, Perm, saseChelyabinsk, kwaye iVolga Federal District - Kazan, Samara, Ufa. Shop "Ifani", iidilesi kunye neenombolo zomnxeba apho zifumaneka kule ncwadana komzi, uhlale ulindile kubathengi yayo kubenza bonwabe kunye sezipho ezithandwayo kunye nezaphulelo ezinkulu. Kwaye kholwa ndim, nantsi into ukukhetha!

Yonke imveliso "Familia" iphephancwadi abe isiqinisekiso esemgangathweni. Le nkampani unoxanduva umgangatho iimveliso ezithengiswa, ukungqinelana nemigaqo zorhwebo kunye nomthetho "Xa nokuKhusela amaLungelo Abathengi '. Abathengi liqinisekisiwe kuzo naziphi iimpahla ezithengiweyo ngokusebenzisa lo womnatha.

Kule ndawo impahla yorhwebo kunye nangamanani i "isaphulelo" (off), imfuduka yinkokeli. Oku igxininisa umthengi kunye namazwe eliphantsi elinengeniso ephakathi, ngoko abaninzi zithengiswa ezivenkileni isebe, "Izibongo" iimveliso, kuquka iintlobo zehlabathi ezaziwayo-kakuhle zamkelekile, kwaye maxa wambi amaxabiso 'etyeni ". Kulo mkhuba yentengiso rhoqo, unyuselo, nokusetyenziswa kwenkqubo izaphulelo, enika umboleki ithuba ukugcina kakhulu kwaye wonge imali imali yentsapho.

A nowethu ngqo kwenkampani yi "StokTsentr 'ukuba liphumeza uluhlu efanayo uhla amanani oluqinileyo" Igama Last "womnatha. ivenkile Internet kwenkampani awukaqalisi.

asolwa

isebe yokuthengisa inikeza abathengi amawaka SKUs. store Impahla "Igama Last" - uluhlu olubanzi ongathandani naye, ushishino, ezemidlalo, denim iimpahla ukuze yonke intsapho, kwakunye izihlangu, iimpahla ezintle, iimpahla zendlu, izincedisi, izinto zokuthambisa neekhemikhali zasekhaya. Apha uyakwazi ukuthenga iimpahla eliphezulu kunye zokudlala abantwana. Ithengisiwe iibhegi, izikhafu, iminqwazi kunye outerwear: iingubo zangaphantsi, okusebenza.

umgca Product uchazwa i iintlobo untwisted jikelele, lwasekhaya, kwaye kancinane-yaziwa. "Ifani" (iivenkile e Moscow) othengisa iintlobo ezifana: Finn iphakame, Motor, Puma, I Zen Colin kaThixo, Savage, Patrol, Baon, zemini ngemini, Motivi, Soul ubudala, Ralf Iringa, Terranova, Quelle, «Etti Detti" , "yakho" kunye nabanye. azibizi abaninzi ukuthenga izinto ezinophawu zithunyelwa ngqo ukuya evenkileni "Igama Last." ncomo Customer iqinisekisa ukuba iintlobo ethandwayo, njengoko besithi, "lithathwa." Ngoko ke, isabelo esikhulu ngayo iphothifoliyo kuhlala hayi kukhuthazwa iimveliso yaseTshayina Turkish. brand Brand zidla kubekwa phezu zibe echongiweyo. Ecaleni kwicala impahla zathengiswa ecaleni ngokusebenzisa data igcina iimpahla zendlu - a cookware kunye nekhitshi neempahla, umqhaphu, njengezikhumbuzo, izipho.

Ukuze ufumane ulwazi malunga unyuselo izaphulelo, nceda uqhagamshelane ivenkile "Igama Last." Iidilesi ze kwiivenkile ekufutshane ibekwe iidayrektri zokuthenga ezininzi ezifumaneka kwizixeko ezikhulu.

nkqubo intengiso

Good iklasi Uqoqosho - i "Igama Last." Iivenkile, ezo izigxeko bedidekile kwi Internet: HIV iindwendwe anelisekile ukuba ingaxuthi i uphawu ngenxa idenariyo, kwaye thabatha kubathengi kudana nangoku zahluke inzuzo ethile. Isizathu kukuba ezi nkampani ephambili kukuba amaxabiso asezantsi, kunokuba intuthuzelo umthengi. kwangoko Abantu abaninzi kuphakamisa le rhanelwa kutheni izinto sitshiphu kangaka. iimpahla ezonakeleyo, siphene? No. On koko namaxabiso "ifani" esekelwe?

• Ukuthengwa kwezinto evela kumenzi ngaphandle nomlomo.
• nengeniso High kweempahla - isiseko zonke ivenkile kwemfuyo. Revenue lwenziweyo ngenxa ingeniso enkulu, ixabiso iyunithi akungeni kudlala indima enkulu.
• ukuvusa Ukusoloko ebangayo, inkqubo yentengiso iyonke, kunye amaxabiso ukuwa ngokubanzi yi-30%.
• Valiwe-ixesha, iimpahla kunyaka ophelileyo ithengiswa ngezaphulelo ezikhulu.
• Gcina kwi zonke: ezivenkileni amaziko kunye irenti encinane, mhle ngaphakathi kwiivenkile engamkholosi kubathengi. Iindleko zabasebenzi kunciphisa inkqubo self-nkonzo.

Ngenxa ixabiso tag ezifikelelekayo, kwaye xa kuthelekiswa nabanye shop imfuyo, kukholelwa ukuba ivenkile yempahla "Igama Last" okulungileyo ngokwaneleyo. Ke iimpahla ngamaxabiso aphantsi olunjalo ukuthengwa kwezinye iindawo.

Izaphulelo nokwenyusa

Shopping "Igama" zinika umthengi "amaxabiso ukuwa" ngexesha intengiso zamaxesha ikhadi lesipho kwezentlalo. Inkqubo Discount unika abathengi abathembekileyo ithuba lokuba asebenzise i-7% isaphulelo ngeMivulo, ezinye iintsuku nge-5 okanye 3%. Kuba abalandeli idreyini-zokuthenga kunye nokuthengiswa angala ezilungileyo baya ikhadi lesipho yokuthenga iimpahla. ilondoloza iSebe, "Igama Last" (iivenkile e Moscow) ukuba abahlali eyinkunzi ukukhwela "kwimephu Muscovite lwentlalo" Isaphulelo: 5% evekini, 3%-veki. Ngomhla imithetho okufumana ikhadi isaphulelo ingafunyanwa abacebisi, ukuya evenkileni "Igama Last."

Partners Business ...

Le nkampani iye sele lusekiwe isiseko zabathengisi, uninzi lwabo ukusebenza kunye ekusekweni mbutho yorhwebo "Ifani". Iivenkile, nokubuyekezwa ebonisa kwathontelana rhoqo agents ze lilambatha. Ngoko ke, kubalulekile uluhlu olubanzi iimveliso ezithengiswa ngalo eli womnatha, rhoqo kwakhona ngokusebenzisa amaziko usasazo kunye nabathengisi. "Ifani" ikunikeza inani lamaqabane isigxina iimeko zivuma: kuphunyezwe iintlobo impahla, izinto ngamnye nayiphi na imali okanye uluhlu iimveliso ezivela iyachithwa.

Ngokusebenzisa umnatha yeevenkile "Igama" eniza kuyithengisa:

• aphume fashion okanye iimveliso illiquid, iimpahla, azibhalwanga kuphunyezwa okomzuzwana;
• Products ukuba "eyaphukileyo" ubungakanani uluhlu;
• izinto ezingekhoyo zifunwa phakathi kwabantu;
• eziveliswa okanye ukungeniswa imiyinge ngentla-plan.

iingenelo lokhuphiswano womnatha, "Igama Last"

Ukuze ubone uluhlu kwiivenkile isebe akasoloko ebonakala ukuba "Igama Yokugqibela 'ivenkile yenkampani intanethi, kanye kwanele ukuba atyelele ivenkile isebe ubone zonke amehlo. Apha ungenza ukuhlola eziluncedo zenkampani nokhuphiswano ngaphezu kwezinye discounters.

Okokuqala, "Igama Yokugqibela 'uthengisa off-ngexesha ingqokelela ngexabiso ngezantsi emarikeni. Okwesibini, ukusebenza kunye nabenzi ezininzi ngaphandle njengabalamli. kwabasebenzisi -nkonzo - ezingaphezu kwama-40. Okwesithathu, ixabiso eliphantsi imveliso ngokunciphisa iindleko: Iindleko zabasebenzi, irente, ukudalwa wezasekhaya ezibizayo. Minimalism kunye nengqiqo - sisiseko sobhaliso uthungelwano yorhwebo eholweni.

inkampani Trading "Ifani" uyakwazi ukuphuhlisa ukusebenza kuyo nayiphi na imeko yezoqoqosho, nokuba ubungqongqo ntlekele. indlela yokonga kungekudala iba yinxalenye yesicwangciso nawuphi na umnini wesithuthi emarikeni. Ngenxa yoko, indawo le nkampani kukuba intle kunene, nokuba imo yoqoqosho: a kakuhle okanye ingxaki.

Thenga "Ifani". Reviews umthengi

Nam lweshishini yorhwebo ngeke babe ngesandla esithe nkqi, kukho kusoloko "ubuthathaka" ukuba ukubamba amehlo abatyeleli. Network "Ifani" - iivenkile, leyo ngokutsha ushiye esebenzayo ngokwaneleyo nabathengi rhoqo, kwakunye atyelele ivenkile isebe kanye. amabali ezimbi malunga phulo kwi "ifani" ngaphezu ingxelo entle. Yintoni badla neengxaki uqaphele abathengi?

1. "Ukuphuphuma nenkunkuma evela China." Ukuba ngaba ufuna ukuthenga impahla evela kubavelisi Chinese okanye Turkish, uze ngoko nangoko bumi, apho impahla uphawu ngokuxhonywa. Kakade ke, uluhlu ivenkile kwemfuyo isenokungabi 100% eyenziwe impahla uphawu. Asimele silibale ukuba phakathi mveliso e China kunye Turkey babe abavelisi endilisekileyo.
2. "Kwiivenkile saa, impahla ilele phantsi, imilinganiselo lize, kungekhona ngoku linene, etc ..." Ukudideka kumagumbi yokuthengisa - isiphumo kunqandwa yokufika zabathengi. Abantu abaninzi luthathele ingqalelo ukuba i "Ifani" - Ivenkile yeKofu (St. Petersburg), self-nkonzo, ngoko ke ufumana undwendwe ngokwayo uchola zinto zoba kuba kufanelekile, uze emva koko kufuneka ukuba zonke iindawo. Ekupheleni shift nganye, kwaye iyure enye phambi kokuba kuqale wokucoca imini abathengisi isebe inkonzo phantsi yorhwebo: usixhome impahla ngobukhulu, imveliso ibuyiswa ukuya entsimini.
3. "Xa iholo akukho abathengisi." Umthengisi kosuku - Iiyure ezi-12, ngelo xesha ke isebenzise isicwangciso, reassesses, ukwamkelwa imveliso entsha, ekucoceni intaba saa izinto. Ukubana omkhulu isebenza, apho 1500 m ² yabelwe amalungu amabini kuphela (ukugcina abasebenzi).
4. iklasi Economy - "Ifani" - iivenkile, ezo ncomo ziyaphikisana kakhulu. Abathengi bakhalaza: "Le holo ekhangeleka yokugcina buthuntu, khawujonge oko, impahla yayinuka lokuvunda." Savings kunye minimalism kwi iiholo kuvumela ukugcina amaxabiso aphantsi, kangangokuba umtsalane iindwendwe. Stoke-ivenkile self-nkonzo - la mazwi aye ingxelo ukuba umthengi akuyona Boutique.

ncomo Okunye abathengi abachatshazelwa kwimiba efana kukwaphula umthetho ekubuyeni kwempahla, imingcelele emide, ukunqongophala kwabasebenzi, abasebenzisi "ukukhangela" mthethweni, ukunqongophala tags ixabiso okanye ubukho tags ixabiso ezahlukeneyo ezimbini, akukho ikhuselo legumbi elingcwele amagumbi ngokufanelekileyo ngaphezulu.

Lo womnatha akazange athi abe yedwa okanye inqanaba eliphezulu ekumgangatho. "Ifani" - ncomo shop evumela ngamnye ukwenza isigqibo sabo. Kubalulekile ukwazi ngaphambi kokuba aye ezingoovimba kubaluleke ngokwenene ukuthenga discounters nendlela ukugcina wena phandle phaya.

Nokuba ukuya emsebenzini kwi "ifani '?

turnover Big bawele eliphezulu - ke Okukodwa umsebenzi kwi "Igama yokugqibela". ncomo abasebenzi Shop ukuba kufuneka ufunde, kufuneka rhoqo lezakhelo ezintsha. ingxaki Network ukunqongophala rhoqo kwabasebenzi kunye nabasebenzi ingeniso. Zintoni izinto ezibangela kwaye yintoni abanelisekanga nabasebenzi network?

• Nomvuzo phakathi wesithili we-12, xa inzaliseko isicwangciso - .. Solid premium. Esi sicwangciso yenziwa kulo nyaka amaxesha 4-5, yaye eliseleyo kuloo nyaka - "uwa." Yonke yokunqongophala kunye nokungaphumeleli isicwangciso itsaliwe kwi kumvuzo.
• Isibetho zonke iivenkile kunye nokuphuma self-nkonzo zinengxaki enkulu yokunqongophala nobusela. Guide "Ifani" basindiswe kwaye axhotyiswe iikhamera amagumbi zorhwebo, kwaye kukho iimeko nzima xa ngunogada ngokoqobo bububi bobuso yonke umthengi.
• Ukunqongophala kwezinye abasebenzi kwiivenkile isebe womnatha kukhokelela ekubeni osethilini owenza imisebenzi abathengisi kunye nabalawuli - nabalindi.
• ekutyhafeni kwabasebenzi ingxaki ezinye iivenkile, "Igama Yokugqibela ', nto leyo ekhokelela ukuba nantlonelo kubathengi.

Amaqela yeevenkile isebe zahlukile enye kwenye, abanye babo kakhulu bomelele yaye ukusondelelana, ukusebenza ukususela ngomhla lokuvula. Abantu abaninzi, kuquka ukuphunyezwa kwesicwangciso kuxhomekeke ukuba abathengisi kunye nomsebenzi abatyeleli kwisebe.

Imfihlelo ukuthandwa "Igama Yokugqibela 'koovimba?

Amaxabiso izinto olungileyo kuba phantsi. Xa kuvulwa ivenkile yesebe ngokwabo "Ifani" abathengi abaninzi baye baqaphela ukuba kulevenkile ngokwenene izinto umdla, yaye zibekwe ngexabiso elifanelekileyo. Iholide okanye Tokwe ingakumbi ezintle zinqabile kakhulu, kodwa ke iimpahla lohlobo olungagqibekangaName, kukho into ukuchola e-ofisini, emsebenzini, kukho iintlobo ngeentlobo izinto ezisetyenziswa imihla ngemihla ekhaya okanye cottage. izinto ababhinqileyo okuninzi kunamadoda, basoloko kuhlaziywa.

Ezininzi isebe iimpahla zendlu. Kuyinto elula kakhulu ukuyithenga impahla encinane, ezingxobeni izincedisi zezipho. Unako kwakhona ukuthenga impahla zedizayini: zitsha, nezitya zokutshiza, amacwecwe.

nkqubo entle amaxabiso wenza ethandwayo ngaphezu brand omnye. ingqalelo National kokuba kunikwe network "Igama Last." ncomo ivenkile esixelela ngendlela abalunge izaphulelo abathengi ezikholekileyo elikhula usoloko kwaye ziya zikhula ngokukhula. ISebe of "Igama Last" ngaphandle ubaxo kubizwa ngokuba discounters, apho yonke intsapho ukunxiba. Ngubani musa uthanda ixabiso kuphela iimveliso ezisemgangathweni? Kusilungele kakhulu xa unako ukuthenga yonke impahla eziyimfuneko indlu kunye nosapho kwindawo enye.

Yangaphantsi, zokulala libeka ukususela 100 p., Iibhulukhwe, neehempe ukusuka p., Izihlangu p 150 500. - konke oku kwaye ngaphezulu izixhobo ukugcina "Igama Last" (Kazan). Ukuphonononga zibonisa ukuba isebe bangakhetha izinto ezikumgangatho ophezulu, ingakumbi emva kokufika yeemveliso ezintsha. "Ifani" - Ivenkile yeKofu (St. Petersburg), nto leyo gqolo ukuphuhlisa inkqubo ngezaphulelo nokunikelwa. Umzekelo, i-20% isaphulelo kwi yokuthenga izinto ezimbini kraca igama ngexabiso elifanayo. Abanamalungelo Ikhadi Isaphulelo zifumaneka yonke imihla ukususela-5 ukuya-7%.

In "Igama" uyakwazi rhoqo ukufumana izinto amalaphu zemvelo eninzi. Nangona kunjalo, ixabiso eliphantsi nangoko ebangela umthengi wacinga ukuba imveliso sinesiphene. Apha ke kufuneka kukhunjulwe ukuba implementer usekela-nkqubo yayo urhwebo ngaphezu ixabiso yonke into enye, kodwa iqondo lokufakelwa.

ukufumana phi needilesi yonke engoovimba isebe?

Funda ukuba amalungiselelo ngendlela ikhadi isaphulelo kubathengi rhoqo, ezinye promotions ngamaxesha kunye nezaphulelo ngoku asebenza, unako abaphathi, nceda uqhagamshelane ivenkile "Igama Last." Iidilesi zonke ivenkile isebe ifumaneka kwi-website esemthethweni. Le igcina izinze ukuze nayiphi khasimende ukufikelela simahla kubo kwaye lula ngendlea izithuthi zikawonke.