Ngubani na marketer? awamanani. isishwankathelo marketer

Ngaba wakha wazibuza ukuba, yintoni na impahla yentengo shopping siseko ukuze zokuthengiswa? Mhlawumbi asolwa yabo zivuselela yonke into Kucetyiswa ngumvelisi, okanye iqalise impahla anikele ekhuhlangubeni lakho? Ayikho! Phambi ezishelfini ivenkile iza kuzaliswa ngendlela enye okanye enye imveliso, ukuqhuba uphando kakhulu kwintengiso. injongo yakhe - ukufunda imfuno ekhoyo kwimarike umthengi. Ukuba inkampani inomdla nokwandisa umthamo kwentengiso, akayi kuba nako ukuyenza ngaphandle ingcali enjalo, njengokuba marketer, oqhuba uphando efanayo.

nemisebenzi esisiseko

Ngomhla umbuzo ngubani marketer, impendulo engagungqiyo ayikho. Isibakala sokuba umsebenzi oyingcali kwiinkampani ezahlukeneyo zinokwahluka eziphathekayo. Ngokomzekelo, omnye niqinile wasondela ingqalelo engakumbi kwintlangano ebhengeza imveliso yawo, kunye nezinye ijolise zophando okhuphisana kunye nabathengi.

Kulo mba, ngokufutshane ukuphendula umbuzo wokuba ngubani na marketer, akunakwenzeka. Kodwa ngaba isikhundla onoxanduva kakhulu. Ngokubanzi, imisebenzi yalo ingcali kukuqinisekisa ukusebenza ngokupheleleyo nokwandisa impembelelo umsebenzi wayo. Kulo mzekelo, kufuneka isetyenziswe yonke entsonkothileyo kwezenzo nokuthengisa.

imisebenzi ephambili

Nabathengisi kufuneka enze:

- uvavanyo amandla orhwebo;
- uhlalutyo shishino;
- sezulu imfuno;
- Uhlalutyo lokuthelekisa;
- ukuphuhlisa nakwiindlela zokuthengisa ezisetyenziswayo.

Njengoko ubona, imisebenzi ingcali ebanzi kakhulu. Yedwa, umthamo umsebenzi ukumelana yingxaki kakhulu. Kulo mba, amashishini ezinkulu amasebe wonke ukukhuthaza imveliso. kukho kwisikhundla 'umphathi-lokumaketha "ngendlela eqinile encinane. Umsebenzi ngokunxuseneyo kunye neemfanelo zabo eziphambili intengiso ezixakekileyo abathengi ungakufumani.

zeengcali ngempumelelo banethemba ukukhula umsebenzi. Ekuhambeni kwexesha, oko kumisela uMlawuli of Marketing kunye noMlawuli Commercial.

ulwazi oludingekayo

Ngubani na marketer? Oku, ngaphezu kwabo bonke, ingcaphephe ngubani na isiseko esihle theoretical component. Lowo ongenalo ngokupheleleyo ongumnini ulwazi siseko nokuthengisa, akayi kuba nako ukwenza uphando kunye ukuphuhlisa ingqiqo eyimfuneko yokupasa. Ukufumana isithuba sengqesho ngaphandle kwimfundo ephakamileyo ezizodwa kufuneka ulwazi bengqondo, yokuhlalisana kunye nenkqubo-sikhokelo esemthethweni.

intengiso elungileyo, phakathi kwezinye izinto unyanzelekile ukuba analytical, yaye kwangaxeshanye ubuchule bokucinga. Kufuneka kube lula ukuseka abafowunelwa kunye nabantu ezahlukeneyo, ukuba kufike abantu, ukuba uzinzo ngokweemvakalelo amazwe.
Nabathengisi kufuneka sibe nentembelo umsebenzisi PC, kodwa siyazi iphakheji ezingundoqo, eziquka iinkqubo ofisi kunye ezizodwa. Ukuze olu mqulu uya ngolwazi nobuchule zezibalo. Musa buhlungu kuye, kunye nolwazi ezisisiseko iinkqubo.

Phantse bonke abathengisi ukuba abeke phambili iimfuno ulwazi olusisinyanzelo iilwimi zasemzini. Oku kubaluleke ngakumbi xa inkampani esebenza kwimarike yamazwe ngamazwe.

marketer Internet

Ezinye iingcali abafunda kwiimarike kunye inxaxheba ekukhuthazeni intengiso kwi-Internet. Loo maKristu abizwa ngokuba ngokwahlukileyo kancinci. Oku abathengisi intanethi. Ukongeza konke oku kungentla Luxanduva lwabo:

- etsala Abaqalayo ukuya kwisiza ombutho;
- uphuhliso lweeprojekthi Inthanethi.

Ngenxa inzuzo aphezulu utyalo-mali kwi-World Wide Web kufuneka ziqinisekiswe. nokuthengisa Internet - oyingcaphephe, ngubani ongumnini kuphela izisekelo lorhwebo. Ke kufuneka sibe nolwazi endle ubugcisa networking, kwakunye kuyilo web kwaye banazo izakhono ezisebenzisekayo akakhawulezi ngokwaneleyo ukwenzela ukufumana ulwazi ekunene kwi World Wide Web.

nokuthengisa Internet - oyingcaphephe ejongene ekuqulunqweni imifanekiso zentengiso kunye neetekisi zazi kakuhle kweentlawulo zobuchwepheshe ngekhompyutha yaye uyakwazi ukunxibelelana abathengi. Njengoko ubona, le ndawo ifuna ukuba kakhulu. Intengiso Internet umsebenzi onzima ukuqokelela ulwazi oluyimfuneko, nto leyo kwixesha elizayo oko kuyimfuneko nokumisa nokuhlalutya. Okulandelayo, ngokusekelwe kwi ingcali data isicwangciso ethile ukukhuthaza imveliso.

marketer umhlaziyi

Injongo yale umsebenzi kukuhlalutya isakhiwo emarikeni, okubonisa imfuno kunye novavanyo amathuba zokupasa iimveliso esandula kusekwa inshorensi. Marketer umhlalutyi kufuneka kakuhle zonke izixhobo ze kurhwebo. Oku kuya kuvumela inkampani ukuphuhlisa rhoqo kwaye zisebenze ngempumelelo.

Ngubani umhlalutyi yokumaketha? Ingcaphephe ngubani ijonga iintsingiselo zolu rhwebo yonke asakhulayo kunye nako ukuyisebenzisa kwiimeko ukungaqiniseki.

Ziziphi iimbopheleleko analytics intengiso? Olu luhlu luquka:

- focus groups uphando Field;
- esweni yemarike, apho kukho okhuphisana;
- Study of okuthandwa;
- Formation of nkqubo neentlobontlobo;
- ukuhlanganiswa kweengxelo, njalo njalo

Marketer obandakanywa karhulumente kwinkampani enkulu, nayo inxaxheba kuphando imarike yengingqi. Le lweengcali ngubani na onako ukwenza izimvo, ukukhangela iinkcukacha, ukulawula iziganeko kunye nabantu.

Okwangoku, uvumo sezobuntlola marketing kwizintlu eziphambili kakhulu ezidumileyo. Ngoko ke akukho nto ayimangalisi kwinto yokuba Abenzi-zicelo kwisithuba umqeshi lubeka neemfuno eziphakamileyo. Njengoko umthetho, umviwa avavanyelwe ulwazi isosioloji economics, nomthetho kunye manani, imithetho ekhoyo kunye nembali uphuhliso kwimveliso kunye norhwebo.

Umenzi-sicelo malunga nendawo zomhlalutyi sentengiso ukuba kufike abantu, ukuba ucinga zohlalutyo kunye structured, bahlale bezama ukuphucula baze babe memory kakhulu, sombutho kunye nezakhono kwanabacazululi.

isidingo

Ngoku kunzima ukufumana inkampani kurhulumente ukuba kwakuza kubakho marketer iposi. Inzuzo ephambili lo msebenzi kodwa ukuthandwa omkhulu kukuba kokuba ihlawulwe kakhulu. Ekuqaleni umsebenzi wakhe, kodwa akukho namava isidanga izikolo eziphakamileyo ingeniso amathathu amawaka engange. Emva yomvuzo wakhe ikhula engange amahlanu okanye amathandathu amawaka ngenyanga. Kodwa le ntlawulo kumda. Nangona kunjalo, kufuneka kukhunjulwe ukuba umsebenzi ngokukhawuleza ukwenza abasebenzi nje ingqalelo yaye sisebenza nzima.

Ukhetho ngokupapasha msebenzi zingachaphazela imfuno engekho lemveliso iinkampani kuphela. Iinkonzo ingcali kufuneka kunye mveliso kokubonisana ezizodwa.

Apho ukuya ukuba bafunde?

Ngoko ke, nina sele uyazi ukuba ngubani na marketer, kwaye ngokuqinileyo bagqiba ekubeni ukufumana olu elithile. Izakhono ofundelweyo ukubazi abantu abaye bafumana ephezulu lwezenhlalo okanye ngempumelelo imfundo kwezoqoqosho. Ukongeza, kwiiyunivesithi ezininzi sele lazise khondo abafundi zoqeqesho njengoko "Marketing". Ezi specializations ziyafumaneka phantse kuzo zonke eyunivesithi kweli lizwe. Noko ke, nabathengisi eMoscow, njengokuba umthetho, aba bantu abaye baphumelela evela eMoscow State Institute of Relations International, National Research Institute "Higher School of Economics" okanye Institute of Business Administration of the Russian Academy of Economy kuZwelonke noLawulo kaRhulumente phantsi uMongameli we-Russian Federation. Ezi iiyunivesithi zidweliswe phakathi kwikomkhulu ingakumbi abaqeshi. Ngaphambi kokuba umntu idiploma leziko, iingcango vula mveliso Consulting kakhulu ophezulu zibanga ukuthengisa.

Indlela ukudala uqhube kwaye bafumane umsebenzi?

Ukuze ukuba kukho inkampani ekhoyo kwindawo yakho ekhethiweyo, kuya kufuneka ukuba ubhale uqhube. Marketer kwi urhulumente uya kuthatha kuphela lowo yimfundo kunye iimpawu zomntu ziya aye umqashi. Kuya kufuneka ukuba uthathe ingqalelo xa zisenza biography yayo.

Kuqala kwinto zonke, bonisa ulwazi lwakho malunga inkampani apho wena kokuthumela qalisa. Oku kuya uchaze izakhono zobungcali. Ukugxininisa namava akho kunye nolwazi. Oku kuvumela umqeshi ukubona ukuba uyazi njani ukuba kuthe ukuhlangabezana nokulindelweyo. Chaza impumelelo yakho imisebenzi yangaphambili. Musa ukuyifihla naluphi na ulwazi.

Okulandelayo, Kakade ke, imfundo. Kubonisa kuphela ezingundoqo kodwa olongezelelweyo. imfundo eneemfuno ezizodwa ngokuqinisekileyo uya kuba inzuzo yakho.

Nikelani ingqalelo ethile nezihloko ukunika ulwazi olongezelelweyo. Apha kufuneka ukhankanye ulwazi kweelwimi omnye okanye ngaphezulu amazwe, iphepha-mvume lokuqhuba (ukuba ikhona), ubugcisa kwiinkqubo ezahlukeneyo icomputer. Ukuba unayo ikuba, oko ke kufanelekile ukuba sikhankanye izishwankathelo. Marketer neenkanuko ubomi nangayiphi na indlela ezinxulumene inkcubeko yequmrhu okanye ingqalelo isithuba kungekudala uza umsebenzi.

Okulandelayo, kufuneka uye kudliwano omnye okanye emibini. Xa kukho inani elikhulu izicelo kwizithuba zengqesho ingatshekishwa kwinkcaso ntshikilelo. Abasebenzi kwenkampani uya kuthabatha banosukelo ebomini kakhulu, Unchained yaye ukulungele-to-womelele umsebenzi.

In kwinyathelo elilandelayo ukumvavanya ndlebe lokugqibela. Yaba ngeli xesha kwaye kukho ukhetho makamisele ngeyona nto intle kakhulu.

Ukwakha umsebenzi

Xa indlela ekhuselekileyo kuzo zonke izigaba udliwanondlebe uzifumana kwi indawo ukuqalela lo msebenzi. Iziqu ngaphandle amava, ngokuthatha indawo 'lomthengisi. " Kufuneka wenze imisebenzi amancinci banomngeni umsebenzi lwesiqhelo.

Inqanaba elilandelayo career na indawo marketer. Oku kwandisa intlawulo ngomsebenzi wakho. Kwesi sikhundla, kufuneka baveze izimvo zabo ngobuchule. Oku kuya kunceda ukudala isiseko sokukhula yoqeqesho.

Inyathelo lokuqala kakhulu kwikhondo iya kuba yiNtloko yeSebe Marketing. It Luxanduva ingcali kukulawula lonke abasebenzi ziingcali kunye ukulawula umsebenzi wabo. Noko ke, oku akuthethi kumda. Iinkampani ezininzi aqeshe lezentengiso abaqeqeshwe kakhulu CFOs okanye nozenza ngaphandle kwisikhundla sokuba ngumphathi ophezulu.

ukukhetha ilungelo

Intengiso Umsebenzi yenye ethembisayo. Ngokukhetha it, ufumana oluninzi iimpawu ukuba zisebenze kwimisebenzi ezilula, kwakunye kwizikhundla zolawulo nkampani.

Ingenelo ebalulekileyo yalo msebenzi yimfuneko ukuba inani elikhulu izakhono, ubuchule kunye nolwazi. Oku kuya kuvumela, ukuba oyifunayo, ukuba bazifumana kwiqela kwezinye amakhono.