Strategy Marketing - stimulator kakuhle nokukhula kwintengiso

qhinga Marketing - indlela, owosindiswa ngawo wena unako ukuphumeza iinjongo zokuthengisa.

Uphuhliso nakwiindlela zokuthengisa:

1. Chonga iinjongo

2. Ukufeza uhlalutyo ngaphandle kunye nezo ziphuma ngaphakathi.

3. Ukusekwa iinjongo zokuthengisa

4. Ukukhethwa qhinga sentengiso.

Ekwenzeni iinkqubo yentengiso:

1. Ingaba ahlangene impahla (ukutshintsha inkqubo neentlobontlobo, isicwangciso ukohlulwa, ngokucofa kwimarike kweemveliso ezintsha)

2. Ngaba ezidityanisiweyo kunye namaxabiso (a isicwangciso ukuze kwandiswe inzuzo, isicwangciso senguqu yorhwebo kwamaxabiso, amaxabiso yesu entsha imveliso)

3. C ezinxulumene emarikeni kunye nokusasazwa kwempahla (ngokungenisa iindawo entsha, ukusasazwa makuqhutyekwe uyakhetha)

4. Ngaba enxulumene ne- promotion intengiso (isicwangciso coverage kwimarike, ukudalwa umfanekiso yenkampani kwaye imveliso)

Ukwenza ukhetho olufanelekileyo lwe-qhinga kurhwebo, kuyimfuneko ukuba luyaziphumelela iimfuno ezithile. Kufanele ube

1. Kufuneka kuchazwe ngokucacileyo, ezithile neqhubekayo

2. Lo Endliwa kujoliswe kwiimfuno kwimarike

3. Sasaza kwi zexesha elide elifutshane

4. ebunjwe ntweni.

iimpawu ngokubanzi nakwiindlela zokuthengisa ezisetyenziswayo

1. isikhundla Corporate ekuhlala kuzo ngendlela ethile yentsebenziswano kunye emarikeni aqingqa isakhono lenkampani kunye neemfuno zalo Solved ukwanda Tasks- in zoshishino nto- ukukhawulelana nemfuno - ekuvuseleleni indalo initsiativy- yentsimi entsha lomsebenzi

2. Ukusebenza - benza kwinkcazelo ezingundoqo nakwiindlela zokuthengisa Iinjongo: Ukukhetha ithagethi ukwakheka rynka- lweenkqubo ukuthengisa ngenxa kwimarike ekujoliswe

3. Instrumental - bazibandakanya ngendlela ethile ngakumbi ukusetyenziswa ngcono amacandelo ahlukeneyo lorhwebo. Iinjongo: Ukunyusa ukusebenza iinzame zorhwebo kwiimarike ekujoliswe

Iimpawu ze nakwiindlela zokuthengisa ezisetyenziswayo

izicwangciso Corporate ziquka qhinga enokhuphiswano, isicwangciso sokukhula kunye nesicwangciso portfolio. Isicwangciso Portfolio na ulwabiwo lwezibonelelo, ezo kufunwa phakathi kwiiyunithi zoshishino isakhono yeyunithi ngalinye ishishini. Kuba portfolio izicwangciso zibandakanya: - Matrix BKG- iMcKinsey Matrix

• Strategies yokukhula - belawula ngoku, ngokukhetha iintlobo zemisebenzi, kuthathelwa ingqalelo lwangaphandle kunye nezalathisi zangaphakathi. qhinga Ukukhula ichazwa yi isizalo kulandelayo:

- Matrix Ansoffa- BCG matrix entsha

- Matrix ukuzuza zangaphandle

• Isicwangciso uKhuphiswano - akumi ekumiseleni inzuzo kukhuphiswano iinkampani okanye iimveliso kunye nokuchonga iindlela ukugcina imveliso. Isicwangciso wokhuphiswano ibandakanya:

- Matrix porter

- I matrix yeenzuzo zokhuphiswano

- Imodeli imikhosi zokhuphiswano

- Model zisabela okhuphisana.

qhinga ezisebenzayo zahlulwe qhinga segmentation kwimarike, isicwangciso ukubeka kunye nesicwangciso mix sentengiso.

• Isicwangciso segmentation Market linendawo ezintathu

- imveliso segmentation

- segmentation qhinga

- segmentation kukhuphiswano

• Isicwangciso ndawo - ikuvumela ukuba ukhankanye isikhundla sokuba mveliso enomtsalane kuthelekiswa okhuphisana

• nesicwangciso umxube marketing - likuvumela ukuba ukuchaza ngomxube zorhwebo entsonkothileyo obonelela ukukhula kwentengiso inkampani.

Isicwangciso sentengiso isixhobo wohlulwe:

- qhinga imveliso,

- ngokwamaxabiso ,

- Iqhinga Distribution

- isicwangciso senkuthazo.

Xa ndiqukumbela, kufanele kuqatshelwe ukuba kukho ubunzima ekukhetheni iindlela elilelona marketinga.No ixesha kunye nezibonelelo bachithe ekufumaneni izisombululo ekunene kwixesha elizayo ngaphezu babuyekezwe ukunyuka kwiintengiso.