Indlela ukubaleka yokukhawulelana kwi "Instagram"? Overview and nemiyalelo

"Instagram" - yenye kumaqonga phambili nokubonwayo. NgoJuni 2016 inani labasebenzisi esebenzayo ligqithisile abantu abazizigidi ezingamakhulu amahlanu, yonke imihla ishicilelwa izithuba ezitsha ngaphezu kwezigidi asibhozo. Lenkonzo ikuvumela abasebenzisi ukuba ukudluliselwa kwedata kwangoko kwaye ezininzi ezilungileyo phezu kwezinye amaqonga. Kwimeko eqongeni yokupapashwa kuluncedo ukuba umxholo kwi "Instagram" has a virality eliphezulu kakhulu xa kuthelekiswa namanye iinethiwekhi.

amaphulo Advertising ziyasebenza ngenxa yobukhulu enkulu yabaphulaphuli, ngoko ke uquko kwinethiwekhi yoluntu nasiphi na isicwangciso sokuthengisa iya kuba sisigqibo esikhulu ishishini. Eli nqaku - isishwankathelo eneenkcukacha ukuqala njani intengiso kwi "Instagram".

abaphulaphuli ekujoliswe

Ukukwazi ukusebenzisa iintengiso yokuqala ukuvela ngo-Oktobha 2015. Abantu Russian aba abaphulaphuli kwezigidi ezilithoba, inkoliso yabo esahleliyo abantu abatsha (iminyaka 15-25). Inani lamadoda nabafazi ngayo ngokulinganayo. Phambi kokuba usebenzise intengiso kwi "Instagram" ekujoliswe, kubalulekile ukuqwalasela le nkalo iphambili kweli qonga - ukwabelana abasebenzisi iifoto ezintle susumetela ingxoxo. Le fomati ad ngakumbi luncedo iivenkile intanethi, iindawo zokutyela, iivenkile ifanitshala. Ngokufutshane, wonke umntu enesiqulatho graphic ezisemgangathweni ophezulu.

iintlobo luphi

Abo bafuna ukubaleka nentengiso ezijoliswe kwi "Instagram", ingxelo kwi-website kuya kukuxelela ukuba kufuneka wazi ne-ad. Ababini kubo: static kunye neguquguqukayo ( "okuvezwa"). iintengiso ezimile - yinto sithuba rhoqo kwaye iza kuvumela nomthengisi ukudala isiqwenga olutshintshayo iifoto apho umsebenzisi ungalawula.

Iinjongo Iinjongo

Indlela ukubaleka yokukhawulelana kwi "Instagram" kwaye wenze isebenze? Kuyimfuneko ukuba bazibekele iinjongo ezithile neenjongo ezicacileyo. Umzekelo, kusenokuba ukuyilwa ulwazi lophawu, ukwandisa yokuthengisa, nomtsalane iindwendwe kwisiza, iphulo Lida, yokuguqula ezongezelelweyo kwisiza, ukukhuthaza umdla kwimveliso, ukukhuthazwa ikhathalogu, huskies kunye Schering, ukunyuka kwenani app ukufakwa, ividiyo izimvo, ukuya uluntu kunye nemisebenzi .

Nje impumelelo kangakanani iintengiso kwi "Instagram" ekujoliswe kuxhomekeke kuphela kumthengisi, kunye nokubanako layo ekwakheni umsebenzi inkqubela. Kufuneka wazi njani oku eqongeni, kodwa ngaphandle koko kufunwa ingcamango entsha, nto leyo inokuba yayibaluleke kwimpumelelo yeli phulo yonke. Ngaphezu kwako konke, phambi kokuba uqale intengiso "Instagram" nge Facebook, kufuneka ufake ukwenzela ukuba kujongwe amathuba yesiza kwaye ukuqinisekisa ukuba kukho into oyifunayo. Ukuba igama okanye inkonzo, uyilo esemgangathweni, i-akhawunti Facebook (ukudala iintengiso angaba kuphela womnatha zentlalo).

ukulungiswa

Ngoku makhe sithethe ngendlela ukunyathela ngenyathelo ukuqala iintengiso kwi "Instagram". Lo msebenzi luqala yokubhalisa kwi umphathi yoshishino "Facebook". Oku kukuvumela ukuba ukudala iphulo unxibelelwano noluntu ukufikelela ezifunayo, nkqu nabo i akhawunti "Facebook". Emva koko kufuneka ubhalise kwi- akhawunti umphathi ishishini kwi "Instagram" Ndoyithi yopapasho le projekthi ngokusebenzisa "akhawunti zentengiso Nikezela." Emva ukuba kuyenzeka ukuya ngqo ekudalweni iphulo lokwazisa.

Xa useto kufuneka ukhankanye enye yeenjongo lukho le ntengiso-unqakrazo kwisiza, ukubukela iividiyo, ukufaka isicelo mobile. Wena ke ukutshintsha ezinye izicwangciso zokuqala, ezifana negama leqela ad le, njalo njalo. Ngasemva window ukuba ufake iinkcukacha. Oku iqulunqwe kwi mali lomkhankaso - imali iza kusetyenziswa kwiphulo ethile nobudlelwane noluntu. Kumaqela ad elikhankanyiweyo umlinganiselo ngamnye kubo, yaye uyakwazi ukubhalisa kuphela ukusetyenziswa imihla eli qela lonke, kodwa zokumisa kwakhona kucetyiwe kwaye iqala.

Xa ukuhlangana ngokwezicwangciso abasebenzisi abaninzi, nanku umbuzo, yintoni na pixel abaphulaphuli. Emva lo gama kufihla okhethekileyo ikhowudi JavaScript enokufakwa kule sayithi. Yena iqokelela iinkcukacha malunga iindwendwe kwisiza uthumele iinkcukacha malunga nomsebenzi womsebenzisi ngqo kwi-akhawunti yakho kwi "Facebook". ukuba ngaba ababukeli kuya kunceda ekuphawuleni pixel emva intengiso sungula ku "Instagram" nge Facebook? Over! Yiyo le sixhobo iza kuvumela umthengisi ukubonisa iintengiso kuphela kubasebenzisi abaye izakwenziwa site ukuba isenzo esithile okanye ukutyelela amaphepha achaphazelekayo. Unakho ukujonga manani ze website ngqo "Facebook".

zenziwe izicwangciso ezisisiseko, kodwa ngaphambi kokuba uqalise iintengiso zakho kwi "Instagram", kufuneka uchaze parameters loluntu ekujoliswe kulo. Esibonakalayo ikuvumela ukuba ukhethe amaqela ekhoyo yabaphulaphuli, leyo lula kakhulu lo msebenzi, ingakumbi xa kukho ezininzi zentengiso, okanye amaphulo, kodwa izilungiselelo bhetyebhetye, yaye uyakwazi ukwenza iqela elitsha, ekujoliswe iphulo efanelekileyo ngakumbi.

Indlela ukuchonga abaphulaphuli ekujoliswe kubo? Le ntengiso kufuneka aqonde ngokucacileyo ngqo ngubani oya kuba nomdla imveliso icetywayo. Indlela elula yokwenza ukudala umfanekiso "umthengi eqhelekileyo" ngoko ke umbuzo izicwangciso abaphulaphuli akusayi kuvuka. Ngokomzekelo, umntu abe nomdla isiphakamiso iintengiso ekujoliswe kwi "Instagram" kunye nemiyalelo ukuqala njani? Le abaphulaphuli kuba ebanzi kakhulu, kodwa ad akayi kubangela umdla kubantu abangenayo ishishini labo, bethengisa iqela okanye ukuzonwabisa, ingeniso-yemveliso. Olu phawu yokuziphatha yaye kufuneka icacise.

Ukumisa kwababukeli guquka kakhulu, ukongeza kwindawo ekhankanyiweyo umdla, ubudala kunye phawu yokuziphatha. Nanku omnye umzekelo.

Indawo: ummandla eMoscow eMoscow.
Umdla: servers computer, uthungelwano lwekhompyutha, iinkqubo zolawulo ekude, uthintelo intrusion, ukhuseleko ulwazi, amashishini amancinane, ukhuseleko computer.
Ukuziphatha: abanini amashishini amancinci.
Ubudala: Iminyaka 23-45.

Le yenye iinketho ezinikezelwa kokungagqibekanga. Onke amaqela basindiswe ingakhangelwa kwi "Tools" tab. Musa ukuthembela naliphi iqela elinye, ukuvavanya yabaphulaphuli abahlukileyo ukuchonga qhinga kakhulu ngempumelelo. Yenza iintengiso emininzi nabaphulaphuli abahlukeneyo: amava abonisa ukuba wokukhomba emxinwa nesithembiso bokuyila iza kuqinisekisa impumelelo izibhengezo kwi "Instagram".

Indlela ukuqala nendlela kubiza malini?

Emva kokuba izigqibo abaphulaphuli ungakhetha imodeli intlawulo. Kwiimeko ezininzi imodeli efanelekileyo elungele CMP. Ixabiso intengiso ethile iya kuxhomekeka nje kuphela kuhlobo ad, kodwa umxholo kunye nomgangatho. "Facebook" yenza neemfuno ezithile Umthamo womzobo. ubungakanani okunikezelwe 1080 x 1080 pixels, kwaye format - enye ukuya kwenye. Umfanekiso kufuneka ufake ngaphezulu kwe amabini ekhulwini kwisicatshulwa.

Okulandelayo ufuna ukucwangcisa inyathelo iqhosha, kwaye khetha iphulo ekujoliswe a. Kokuba labunjwa "conversion iphikseli" menu. UMT-labels ziyafuneka kuzo zonke iintengiso, kungenjalo kuya kuba nzima ukuba esweni iphulo intengiso i analytics evela Google and "Yandeks.Metrike". Ukuze ufunde le ngxelo, yiya kwi "Imithombo Traffic".

Hi ndlela leyi, musa ukulibala ukuba uninzi neencam zendlela ukuqala njani intengiso kwi "Instagram", imiyalelo zokumisa kunye namaxabiso kufuneka eqongeni ngokwayo, ngoko ukuhlaziya lonke memory kunokuba ngoko nangoko xa kudalwa phulo.

Kwifoto ngezantsi ukuze umzekelo yokwazisa igama abatya nokutya oku.

iimpazamo Common

Funda ukuba usebenzise indlela iintengiso zakho "Instagram", abaninzi bazibuza ukumodareyithwa kutheni ntengiso ongenakuwelwa? Ngokuqhelekileyo Abaphononongi ingxelo ngayo nayiphi na ukunyhashwa ezifumaneka kwesi sibhengezo, kodwa ukupheliswa yabo kusekwangoko ziyakwehlisa ngokubonakalayo ixesha. Nkqu ukuhlukunyezwa kakhulu ezingephi imithetho kungabangela ezinxaxhileyo njengeemodareyitha ngononophelo kwaye ngesandla khangela intengiso nganye. Kufuneka kukhunjulwe ukuba hlaziyo ingathatha iiyure ezingamashumi amabini anesine okanye ngaphezulu.

Unobangela osetyenziswe izibhengezo kuphambuka kanye itekisi imifanekiso. Njengoko kukhankanyiwe ngasentla, okubhaliweyo kwi umfanekiso kufuneka athathe hayi ngaphezulu kwe amabini ekhulwini umthamo. Kakade ke, ukuqaliswa ulwazi itekisi yenza iintengiso ulwazi ngakumbi, kodwa kwangaxeshanye, lunciphisa nomtsalane lulonke kunye nomgangatho. Le mfunelo isebenza ngokupheleleyo kuzo zonke iintlobo zezithuba zentengiso, nditsho yevidiyo efinyeziweyo. Ukuze ufumanise ukuba isicelo okuyimfihlo, sebenzisa isixhobo-imivalo.

Kwakhona, ngaphambi kokuba usebenzise kwi "Instagram" ngokutsha intengiso, itshaneli okanye iwebhusayithi olupapasha imveliso enehlala umda ubudala, kufuneka ujonge ukuba abaphulaphuli ekhethiweyo ziyangqinelana ngokucacileyo kunye nale miqobo. Umzekelo, iimodareyitha zika abayi kuvunyelwa ukuba apapashe intengiso ngokutshaya okanye utywala iimveliso, ukuba ubudala uboniso esikhethiweyo ukuba nabani na ongaphantsi kweminyaka elishumi elinesibhozo.

Indlela ukubaleka yokukhawulelana kwi "Instagrame" nge "Facebook" ukulungisa "reference"? Ezinye iintengiso ifuna ukuba lomthengisi wayekholose "Facebook" kwaye ukuthobela lo mgaqo, kufuneka kukhunjulwe ukuba igama kufuneka zicaciswe kwi original, oko kukuthi Facebook, oko kwenziwe IsiNgesi yaye intloko F. Igama kufuneka ubungakanani befonti efanayo iincwadi kunye nokubhala nendlela njengoko wesicatshulwa ezingqonge kufuneka ibe ngqindilili.

Ayikwazi izakusetyenziswa endaweni logo utyikityo, kwakunye nayiphi na indlela ukutshintsha igama (umzekelo, wayifaka isininzi okanye usike). Ukuba, endaweni ezingakhutshelwanga ezikolu ntengiso inguqulelo basis of ilogo, izibhengezo ezinjalo ziya kwamkelwa.

iinkonzo imali

Xa kunjalo, kukho ezinye bokuqonda, kwaye Kwenzeka ukuba ukuqonda ngokupheleleyo akukho xesha. Kulo mzekelo, indlela elula uthembe iingcali abo benza ekukhuthazeni ekuhlaleni kwi social networks. Kakade ke, iinkonzo ezifana wabonakala "Instagrama. Ezinye iinkonzo kakhulu ethandwayo InstaPlus kunye Aitarget. Ukuqala njani intengiso kwi" Instagram "ngaphandle kokucima ezichaza okanye unqulo? Ngelishwa, kuyimfuneko ukucima phantse yonke ukhuseleko xa besebenza kunye neenkonzo ezifana. Lo esoyika balumkisa kwangaphambili, okanye ezithembakeleyo wesithathu-party lwesoftwe -. kuyinto wangasese kumsebenzisi ngamnye.

uvavanyo

Hubspot Iingcali (inkonzo isoftware ethandwayo, nto leyo iba Ukukhetha enkulu lwezixhobo zentengiso online) baqhuba iimvavanyo zabo izibhengezo kwi "Instagram". Apha ngezantsi kukho umzobo uvavanyo kunye neziphumo.

Hubspot ihlolwe imifanekiso, umbhalo, kunye neendidi eendaba. Ukuhlola ukusebenza intengiso kwenziwa ze metric ezikhethekileyo ezifana njengonqakrazo, azithandayo, CPC, CTR (nqakraza nge intengiso), iindleko Lida, CMP (iindleko amawaka ngalinye okungekho) leendleko. Uvavanyo ababandakanyekayo iintlobo ezintathu itekisi eendaba lwekhontenti zentengiso (okuvezwa, kusekho umfanekiso kunye ividiyo).

kwaba phakathi iintlobo ezintandathu ezahlukeneyo imifanekiso: umfanekiso umnxeba ngokucacileyo amanyathelo, iifoto isitokhwe, bait komkhondo (imifanekiso cute, ezifana iikati, hayi ezinxulumene nemveliso ezipapashiweyo), umfanekiso equlathe ulwazi umsebenzisi uya kufumana emva kokuba utshintsho kwi kwakho. Kwakhona kwi test inxaxheba iifoto zendalo-ujonge ukuba umsebenzisi akwazi endilibeke zabo "Instagrame" kunye nemifanekiso kunye ngxelo okanye quote.

Njengovavanyo lwe umxholo okubhaliweyo kwakhona isetyenziswa iintlobo isicatshulwa ukuchaza ntengiso. Nantsi eminye imizekelo.

Isihloko: "Indlela silubaleke intengiso kwi" "ishishini" Instagram. Isihloko - oku okubhaliweyo eya umfundi, lowo uchaza oko iingenelo uya kufumana xa ulanda okanye inguqu.

Njengoko ikhwelo lokuba kusetyenzwe inokuba itekisi apho sifunda oku: ". Ukumpompa ishishini labo" "Qwalasela i data evela kweli nqaku kumava akhe, ukuqala iintengiso kwi" Instagram

Ngokufuthi kukho lo mhlomlo kunye neetekisi nangokudlalayo, ukonwabisa ukuba ngokuyinxenye ezinxulumene nemveliso ezipapashiweyo kuphela.

Kolu vavanyo Hubspot zonke iitekisi ezisetyenziswayo lo mfanekiso.

iziphumo

Iziphumo ngolu hlobo. Uhlobo engambi yeentengiso - umfanekiso kunye umnxeba ngokucacileyo amanyathelo, bona 45% zitshiphu stock iifoto, kodwa kwangaxeshanye ube CTR eliphezulu (izihlandlo ezibini obungaphezu izimemezelo iifoto stock).

photos Stock babe kwanala i CTR, kodwa ke CPC liphezulu. umfanekiso Advertising na iindleko iphezulu nqakraza nganye, kwaye iintengiso kunye "photo-bait" i engaxabisi kakhulu kwexabiso Like.

iziphumo

Isibhengezo "ukubiza kwisenzo" yenye yezona eyiyo ngokwemiqathango ixabiso / umgangatho. Kuvavanyo, yangqineka ukuba eninzi mincinanana, elifake nani liphezulu konqakrazo lwe kuthelekiswa nezinye iintlobo izibhengezo. Iingcali ziye zagqiba ukuba abasebenzisi "Instagrama" ngathi iintengiso kunye ngezwi elingaqondakaliyo na inyathelo, kuba ngokucacileyo ukuba uza kufumana emva ngokunqakraza kwi link.

"Instagram" ngocoselelo kunxulumene umgangatho umxholo intengiso eqongeni akhangele zendalo.

photos Stock phantse akukho nzala abasebenzisi Internet, izibhengezo zabo kubhetele ukuba ukuyisebenzisa.

Natural-ujonge imifanekiso njengoko izithuba rhoqo kwi "Instagram" hayi kakhulu kakuhle zentengiso, nangona iingcali Hubspot wacebisa ngenye indlela. Mhlawumbi ukuba imifanekiso elula eqongeni ayikho clickable, kunye nabasebenzisi nje abazange uqaphele ezi zikhundla zentengiso iqhosha cofa. Ngokusekelwe kule, umthengisi kufuneka enze isaziso ngendlela yokuba undwendwe waqonda kwangoko ukuba wanikela.

"Masela komkhondo" - imifanekiso cute, apho kungekho ngokunxulumene isiqulatho engundoqo akuthethi ukuba babonisa ngeendlela ezimbini. Kwelinye icala, afumana azithandayo izihlandlo ezine ngaphezu iintengiso rhoqo. Kwelinye icala, oko ukugxotha abaphulaphuli.

Iziphumo zeetekisi ezifana ukuba umnxeba ngokucacileyo amanyathelo apha nayo wabonisa isiphumo engcono. Phambi kokuba ugqibe ukuba usebenzise indlela intengiso kwi "Instagram", lo marketer kufuneka sichithe ixesha lokucinga malunga ibinzana, yokukhuthaza umsebenzisi unqakraze ku iintengiso.

Olu vavanyo kuphela enye abaninzi. Mhlawumbi ezinye kubaphulaphuli ange lubonise iziphumo ezahlukeneyo, ngoko ke zithathelwe ingqalelo, kodwa ke musa ukuba bakhokelwe njengento inyaniso engangxengwanga. Ukhetho engcono kungaba ukuqinisekisa ngokuzimeleyo sicwangciso uchonge ngokukuko olu abaphulaphuli kunye nale mveliso. Noko ke, kuyo nayiphi na imeko, umgangatho umxholo, kunye nentengiso avulekile zizo ezibalulekileyo.