Iingxelo: "I-Black Pearl". "I-pearl emnyama" - i-cream cream. Cosmetics "Iiparele ezimnyama"

"I-Black Pearl" yenye yeenkampani eziqhelekileyo zaseRussia. Ilingana neziqhwala ezifana ne "Loreal" okanye "Garnier." Kwaye makungathengiswa kwaye kwaziwa, wonke umntu, owathi wagqiba ukunxulumana naye, uya kufumana kwi-assortment into yakhe. Akunjalo nje ukuba izicumbiso "i-Black Pearl" ngexesha elifutshane zithandana nombolo enkulu yabasetyhini baseRussia.

Ncinane malunga nomxholo othi "Black Pearl"

Kutheni kuthenjwa kakhulu, ucela. Impendulo ilula - oku kungenxa yokusebenza kwemveliso kunye nomlinganiselo wayo kumbono omnandi kunye nentengo. Eliphawu lokuthengisa luneenkxalabo "uKalina" (inkampani yaseRussia yokucebisa iziqhumiso kunye neengqungquthela), inzuzo yayo ibangalisa: kwiinyanga ezili-9 kuphela ze-2013 - $ 320 000 000. I-brand "i-Black Pearl", ingakumbi ngokukodwa kwimveliso yokunakekelwa kwesikhumba, kodwa iphinda ivelise izimonyo zokuhlobisa kunye neemveliso zokunyamekelwa kweenwele. Uluhlu olubanzi lwemveliso luzaliswa ngokuphindaphindiweyo ngokuphindaphindiweyo, yonke into ithathwa ingqalelo - uhlobo lesikhumba kunye nobudala bomthengi. Uneminyaka engaphezulu kwama-40 kwaye unesikhumba seoli? Fumana ukhilimu omnye. Wena 25 kwaye isikhumba sakho somile? Ahluke ngokupheleleyo. Imimiselo ayiyi kufana, i-nkampani ayiyi kukhohlisa abathengi bayo, ukunyaniseka kwayo kwenzelwe ngokunyanisekileyo nangentshiseko.

Ubungqina obuninzi bamakhasimende ngokuphathelele "i-Black Pearl" yezilwanyana zonyango

Ngokuqinisekileyo, ukubhalwa kubhaliwe malunga nomkhwa. "I-Black Pearl", njengoko sele ikhankanywe ngaphambili, ibhendi eyaziwayo. Kodwa kutheni ubakhathazeka nabo? Ukukwazi ngokuthe ngqo into oyithengayo, kunye nokuphulaphula izimvo ezizimeleyo zabasetyhini abasetyenzisile le nto okanye eso sixhobo. Ukuba unesiqiniseko ngokukhetha i-lotion okanye i-tonic, i-mask okanye i-scrub, ukhilimu okanye i-shampoo-funda izimvo kuso, siphumelelele kokubili okulungileyo kunye nombi ngezansi. Uya kufumanisa ukuba imveliso ethile ibangela ukungabikho komzimba, kungakhathaliseki ukuba kuthatha inkcazo kunye nezithembiso zomenzi, nokuba ngaba utshintshiselwano (oko kukuthi, i-analogue eshibhile okanye, ngokuchaseneyo, iyabiza kakhulu). Uyabona ukuba uninzi lweengcebiso kwiimveliso zenkampani "Black Pearl" zithembekileyo, oko kukuthi, abathengi bahlala benika umgangatho ophezulu. Ngako ke, ezininzi iimali zeempawu zeebhanki aziyi kubangela ukunyuka, zizalisekise zonke izithembiso zomenzi, kwaye ngokuqinisekileyo aziyi kumela kunye nothuli kwishelufu kwindawo yokuhlambela. Sikunike ingxelo malunga nemveliso yeebhanki eyaziwayo.

Umgca wobuso obuso "Ukuzihlaziya"

Ngulo mgca weemali ezifumana ukuphononongwa ngokuthe tye. "I-Black Pearl" kunye no-Anna Kovalchuk bakhululwe umgca withengiswa kungekudala, kodwa sele sele iphumelele ekuthandweni kwabasetyhini abangaphezu kweminyaka engama-26 ubudala. Kuvela kulo nyaka kulungile ukuqala ukusebenzisa iindidi zeetram. Usuku, ubusuku ... Kuninzi ukhetho. Umphumo uboniswe. Uchungechunge lwe "Amaparele aMnyama." Ukuzihlaziya ngokutsha "kuboniswa kwiindawo ezininzi zeevenkile, zihlala zipapashwa kwiTV. Ngokuqhelekileyo, abathengi ngenxa yentengiso banquma ukuthenga ukhilimu lwezilingo. Ngaba benza okulungileyo? Makhe sijonge iinkcukacha ezicacileyo zeemveliso ezidumileyo kubasetyhini.

Bathi ntoni ngobusuku kunye nekhilimu yosuku kwi-series ethi "Ukuzivuselela"?

I-ayisikrimu yasebusuku kwi-series "I-Black Pearl." Ukuzivuselela ngokuzenzekelayo "kuqukethe i-collagen yamanzi - into eyenza ukunqanda kwesikhumba, kunye ne-avocado oil - iyancipha ngokukhawuleza ukuguga, kwiipropati ngokusondeleyo kunamafutha atholakala elukhumbeni lomntu kwaye ekugqibeleni, Iipeptides ezikhuthaza ukuvuselelwa kwesikhumba. Uqikelelo olulinganisiweyo ngabathengi abathengisi beli khilimu ngamaphuzu angama-4.2. I-Minus, eyayiqatshelwe phantse bonke abasebenzisi - ukuvumba okubukhali, kunye nokusebenza kakuhle kunye nemiphumela ebonakalayo yeveki yesibini. Ikhefu yesibini yi-krimu yosuku, abathengi nabo banikezela ngempendulo emihle. "I-Black Pearl ukusuka kwiminyaka engama-26 ubudala", le krimu iyinxalenye ye-krimu yosuku kwaye ijoliswe kwesikhumba esomileyo nesobucayi. Inomfanekiso okhanyayo, ukhilimu ukhawuleza kwaye uyasondeza isikhumba kakuhle. I-avovocado, amanqaku aphakathi kwemveliso evela kubathengi yi-5. Yiphumo elihle, elungile ngakumbi kunekrimu yangaphambilini. Iimigodi zombini izikhwama ziyilo leemithi, uphawu lokudala kwabo, olubizwa ngokuthi "kunye neminyaka engamashumi amabini anesithandathu." Kodwa ngaphandle koko, bahamba phambili ekujonganeni Ngokuthembisa abafazi umqhubi.

Inkampani yokuhlobisa izimonyo

Izicumbiso zokuhlobisa "Iiparele eziMnyama" zi-lipsticks, blush, shadows kunye powder. Akuyona into embi ngaphezu kwezonyango zokunakekelwa kwesikhumba sale nkampani kwaye iyamkeleka. Ngokuqhelekileyo, qaphela ithuluzi elinye apho amakhasimende anelisekile avela kakhulu kuhlaziywa. Kule meko bahle. Emva kokubafunda uya kuba nako ukugqiba isigqibo sokuba ngaba usebenzisa le ncwadana, okanye uthabathe enye into. Nangona ama-cosmetics aseRashiya asanda kuvelisa iimveliso eziphezulu kakhulu, ngoku ikhonkethi "i-Kalina" ayikho ngaphantsi kwezikhundla ezifana neziqhumiso, kuquka ukuhlobisa, kodwa ziveliswe eNtshona.

I-Lipstick-khanyisa i-Lipstick ephuma kwi "Black pearl"

Ngokuqinisekileyo, ingcinga yokuqala xa uthetha le ncwadana yizimonyo zezonyango. "I-Black Pearl" ixhomekeke kuyo ixesha elide kwaye sele iphucule imida yayo yokuvelisa ngokwemiqathango yehlabathi. Kodwa xa abathengi abaninzi beva malunga ne-lipsticks, ukukhanya, i-powders, i-tonal creams, njl njl njl. Yile mveliso, bayayiphatha ngokufanelekileyo, ngaphandle kokulindela umkhiqizo ombi kunye nobutyebi. Ukuqhayisa umlomo ngokukhawuleza kukukhupha. Ukuqwalasela ukuhlolwa, kulula ukufaka isicelo, akungena emagqabeni emilomo, iyona qoqosho kwaye ifanelekile ngokufanelekileyo ukulungiselela ukukhanya kwemini kunye nobusuku obumnyama. I-Lipstick ine-sweet smell sweet, engayibangeli nayiphi na into engeyonto emini. Isilinganiso semilinganiselo yeemali ezivela kubaxumi ngamanqaku amahlanu. Lo mlomo ushiya kuphela impendulo entle. "I-pearl emnyama", njengoko sibonayo, ayikho ngaphantsi kwabanye abenzi bezityalo zokuzihobisa kunanto.

"I-pearl emnyama": ezinye iimveliso

Ngokungathandabuzekiyo, ngoku enye yezona zinto ezidumileyo zaseRashiya kwiimarike zezonyamelo zezonyiso "yi-Black Pearl". Ixabiso lezonyango liphantsi kunokuba, umzekelo, kwi "Loreal", kodwa nanko umgangatho abanawo kwinqanaba elinye, kunye nokusebenza kakuhle. Ewe, abathengi bakhetha ngokwezinto abazikhethayo, ngokuqhelekileyo becinga ukuba iimveliso zezilwandle zasemsebenzini zibhetele kangcono, nangona oku kulandelelwano olude. Ukuqinisekisa ukuba "i-Black Pearl" i-uhodovaya i-cosmetics efanelekileyo, siya kunika izibhengezo ezimbalwa ezivela kubathengi, umzekelo, ngeendlela zokuthi "Black Pearl", i-cream cream "Inkqubo ye-26-35 iminyaka." Abo bawasebenzisa, qaphela ukuba abazange badideke ngokukhetha kwabo. I-krimu ngokwayo ixhomekeke kancinci, ngokoqobo ngemizuzwana embalwa, kwaye yona ngokwayo ibonisa ukukhanya okuluphawu oluthile. Emva kwamathuba ambalwa okuqala ulusu luba lukhulu kwaye lubusheleleke, njengoko kwakungekho nakwi-cream ekhethileyo. Kwiiveki ezimbini zokusetyenziswa, umthengi akafumananga ncinane enye kule mveliso kwaye unelisekile ngokupheleleyo. Ngokuqhelekileyo, amanqaku aphakathi kwesi siqhamo kubasetyhini ngamaphuzu amahlanu.

Cream Black Eyelash

I -serum-serum yeentloko zeebhokhwe ine-rating rating of 4.7 amaphuzu, akubona bonke abathengi banelisekile ngale mveliso. Ngokomzekelo, abaninzi bathi i-whey ifanelekile nawuphi na ulusu lolusu Abantu abaninzi babekhangela into efana nabavelisi baseNtshona, kodwa bayifumana kumgca "Black Pearl". I-khilimu ikhululekile ukusebenzisa phantsi kwe-concealer, ayiqhubi kwaye igcina yonke imini. Kwakhona ngokukhawuleza ukuxhamla, okubaluleke kakhulu kusasa ukusebenzisa i-makeup, xa yonke iminithi ibiza. Kwakhona uqaphele iphunga elilula kwaye elimnandi lonyango, kodwa ngelo xesha lidangele, kodwa lingaqondakali. Ewe, kwaye intengo yomkhiqizo uyamkeleka - kummandla we-ruble 100-120 nge-17 ml, ngokuqhelekileyo ukwanele ukusetyenziswa kwansuku zonke kwiinyanga ezimbini. Kwakhona qaphela indlela yokupakisha yezoqoqosho - ityhubhu eneempumlo ezincinci. Impembelelo, ngokubhekiselele kubafazi, ngokwenene. Iyanciphisa isangqa phantsi kwamehlo, ulusu luba lula kwaye lukhulu, lubonakala luncinci. Enyanisweni, amanqaku ama-4.7 amanqaku ayenzeka ngenxa yokuba abaninzi abathengi balindele ukuba kubekho umphumo ophezulu. Ngendlela, esi sixhobo sisuka kwinqanaba elithi "26+", ngexesha elidlulileyo akudingekile ukuyisebenzisa.

I-Serum "Iparele elimnyama"

I-cream-Serum "i-Black Pearl" negama elithi "Akvalift-ACTIVE 7". Umlinganiselo wokulinganisa umthengi ngowama-4.5 amanqaku. Abafazi bayaqaphela ukuba le mveliso ixabiso elincinci - i-ruble eziyi-130.

I-serum inesitampu encinci ene-dispenser efanelekileyo. Ngokukodwa xa usebenzisa, le miba ichazwa:

• Ingasetyenziselwa bobabini ubuso kunye neenkophezelo;
• Ngaliphi na ixesha losuku - lufanelekile zombini kwisicelo semini nangokuhlwa;
• Kuxutywe kakuhle, ngoko ukucoca kwesi sikelo siwa ngokuqhelekileyo.

Kwakhona kuthiwa ukuba umthengisi weemveliso uyakulungele ukuyisebenzisa, kukuvumela ukuba ucacise imali yeserum oyifunayo. Awunako ukwesaba ukuwunqumla okanye uchithe umkhiqizo wakho ngeze. Kwakhona, i-remedy ayiphunga nantoni na, eyona nto idibeneyo enkulu. Kodwa amanqaku angama-4.5 angenxa yokuba umenzi wathembisa ukuhlengahlengiswa kwesikhumba kunye nempembelelo embi emva kokuqala kwezihlandlo zesicelo. Ewe, a baninzi abambonile oku, kodwa nangona i-serum engagcwalise ngokupheleleyo izithembiso zayo, abaninzi baqhubeka beyithenga loo mveliso kwakhona. Omnye umphumo othakazelisayo: inqaku lokuqala emva kokuhlamba, ulusu kwintsimbi lubonakala ngathi ngathi "yerubha", kodwa ke kwakuthatyathwa intliziyo ethembisayo. Oko kukuthi, ukhilimu, eqinisweni, wenze umsebenzi wayo. Kwakhona, abaninzi banokuvuyela "isimo sengqondo".

Uphononongo malunga nezinye iimveliso

Ngokomzekelo, khawucinge oko kuthethwa ngekhilimu ethi "i-Black Pearl: Ebusweni Kwamehlo", ukuphonononga malunga nayo yinto entle kakhulu, amanqaku aphakathi ayenziwe kuma - 4.4 amanqaku .Abaninzi abafazi eli phephelo li-cream yosuku lonke, kodwa lufanelekile Ubuninzi besikhumba, kuba i-hyaluronic acid idibaniswa kwisakhiwo.Kuba abo bangakwaziyo: le nxalenye yeekhemikhali ijoliswe ekujongeni imisipha yobuso kunye nemibimbi nje. Oku kunengqiqo ukuqala ukusebenzisa ikhambi xa uneminyaka engaphezu kwama-30. Ukucinga malunga nendlela yokunciphisa inkqubo yokuguga kunye nokwakhiwa kwemibono emihle, bafuna "zabo", ezifanelekileyo kubo, isilungiso. Kwabaninzi ukhilimu ovela kwi "Black Pearl", ingakumbi ukususela ekubeni intengo yokupakisha le mveliso i-ruble engaphezu kwama-200. Emva kweeveki zokuqala kwesikhumba iyanqandeka, imicu emihle iqala ukugqithisa, kunye nebala liba lula kwaye lucacile, kodwa abanye abayithandi ukuba loo mveliso ngokwayo ihlale ihambile, kwaye ayifanani nokubunjwa kocyulo.

Kuthetha ukuguga: luhlobo luni lokuvavanya anikezela abathengi?

Ngokomzekelo, ukuhlaziywa kwe-"Black Pearl" kulungile, kwaye uvavanyo lwama-4.5 amaphuzu. Ngoku sizithetha ngeendlela - ukhilimu wamanzi ebusweni "I-elixir yokuguga yolwandle". Nantsi into abathengi bayayiqaphela: okokuqala, akufanelekanga kwesikhumba seoli, kwaye yonke into ngenxa yobuninzi bayo. Nangona kubasetyhini abangaphezu kwama-40 olu hlobo lokuxhomekeka luyinto engaphantsi kakhulu kunamantombazana amancinci. Ngakolunye uhlangothi, abo banomphunga owomileyo, ngokuchaseneyo, phawula ukuba ukukhwa kwe-krimu kulungile kakhulu, kuyamnandi. Kwaye loo mveliso ithengiswa kwiphakethi enhle. Ngokutsho kokuphonononga, eli krimu londla ngokugqibeleleyo kwaye luxilisa ulusu, luba lula, luphephe kwaye, njengoko kunjalo, lukhanyisa ngaphakathi. Isiphumo esinjalo kwi-cream eqhelekileyo kuya kubabaninzi kumasiko. Kodwa apha ukubeka ithoni (kunye nokuzenzela konke) kuye kuphela emva kwemizuzu engamashumi amabini. Ngaphambi koko, isikhumba sisengumncinci omncinci, kunye nekhilimu yesiseko isetyenziswe kakubi kuyo, kodwa emva koko, emva kwexesha elichaziweyo, liqhelekile.

Abathengi malunga nezimonyo "Iiparele ezimnyama"

Kuphawulwe ukuba ukubunjwa kwama-creams amaninzi akunjalo ngokupheleleyo. Kodwa ngoku bambalwa abantu baya kumangaliswa. Ekubeni iimali ezininzi zibubanzi bee-ruble eziyi-100-500, kwaye umphumo uyinto enhle. Ngaphezu koko, ezinye izinto ezinjengama-acids okwenza i-skin ehlobene nobudala kufuneka zifakwe kwi-composition - ingaba zityalo okanye iikhemikhali. Ekugqibeleni, ndingathanda ukuphawula ukuba ukhilimu omnyama wePrayle, esiwushilo ngasentla, kunye neminye imikhiqizo yenkampani, yenye yeyona nto ibhetele kwimakethe yaseRussia. Yaye kungekhona nje kwi-niche yezilumbiso, kodwa kwakhona ngokuhlobisa. Oko kukuthi, ukhetha ukukhetha oko okanye loo mveliso, unokukhupha ngokukhethekileyo ukuba ukhethe "kwi-Black Pearl".

Uhlalutyo lovavanyo olupheleleyo lwezonyuka ngabasetyhini. Isiphelo

Kuzo zonke iimpendulo esizihlalutyo xa sibhala eli nqaku, kuphela 5% yenziwe ibe yinto embi. Kwaye ke, abaninzi babengenakukuthanda nje kuphela iimpawu ezithile zeemveliso (ezifana nokuthungwa, ukuvumba, njalonjalo), kungekhona imali ngokwabo. Esi sisiphumo esihle kakhulu, ngakumbi xa umntu ecinga ukuba baninzi abachaphazelekayo be-"Kalina" banenkxalabo kwaye kunzima kangakanani ukufumana intlonelo yabathengi, ngakumbi abo bahlala bekhetha kuphela iimveliso zeNtshona kunye nemveliso yokunakekela umzimba. Emva kokuba uzame umkhiqizo omnye, mhlawumbi uya kuqhubeka usebenzisa iimali zolu hlobo, ngokukodwa ukususela ngo "i-Black Pearl" i-cosmetics yaseRussia, kodwa iveliswa, njengoko sele sithe, ngokubhekiselele kumgangatho wehlabathi jikelele.