Ibali Impumelelo imangalisayo umseki Coffee "Starbucks"

Govard Shults kwiminyaka engamashumi amathathu eyadlulayo waba kwishishini ikofu, ukusukela injongo enye kuphela: ukomeleza ubudlelwane lobuqu phakathi kwabantu phezu nekomityi yekofu. "Starbucks" Ngoku nguye CEO. Kodwa endleleni eya phezulu kwakungelula. akazange Schultz, a guy kwintsapho yokusebenza-abahluphekileyo, ndayeka njani bonke ubunzima futhi wasungula umxokelelwane likhulu iivenkile zekofu ehlabathini?

biography kangako

Schulz wazalwa ngoJulayi 19, 1953 eBrooklyn, eNew York. Usapho lwakhe kwakungekho ezahlukeneyo ukusuka abanye. Kudliwano-ndlebe Bloomberg, wathi ekhulela elumelwaneni lwaloo abantu abahluphekayo. Ngoko ke, njengokuba esengumfana waziphosa kulo ihlabathi ukungalingani kwabantu, intlupheko bakuththa esemncinane. Xa Schultz wayeneminyaka 7 kuphela ubudala, uyise, umqhubi ilori, owathi wehlelwa kubahlangula ukucupha, yena wonzakele umlenze wakhe ngexesha indiza lwesiqhelo. Ngelo xesha kwakungekho inshorensi yezempilo kunye nembuyekezo, ngoko ke intsapho washiywa ngaphandle nengeniso esisiseko.

Kwisikolo aphakamileyo, ngokubonakalayo Schultz wayedlala ibhola safumana yokuya lweembaleki kwiYunivesithi, efunyanwa eMntla Michigan. Emva koko lo mfana yaya ekholejini, yaye ekugqibeleni wagqiba ngokuba yena ukuba akayi kuqhubeka ukudlala ibhola ekhatywayo. Izifundo kwafuneka ihlawulwe, ngoko ke mfo kwafuneka aye emsebenzini. Waqalisa kunye bartender, kwaye maxa wambi nkqu kubalizi.

Emva kokuba ephumelele ngo-1975, Schultz usebenze unyaka kwi isiseko yemidlalo e Michigan. Wamenywa ukuba inkampani "Xerox", apho wazuza namava ekusebenzeni abathengi. Kangangexesha elide Wahlala khona ke umnyaka kuhlala inkampani Swedish ezinxulumene nazo zonke izinto zasekhaya.

Kwaba khona ukuba Schultz owakhe umsebenzi waza waba umphathi jikelele kuqala uze vice mongameli. Wakwazi iqela intengiso kwi-ofisi e-New York. Kungenxa kule nkampani, yena kuqala wadibana igama lebrendi "Starbucks", ingqalelo yakhe Ndatsalwa inani elikhulu abenzi coffee drip. Unomdla Howard wagqiba ukutyelela Seattle, yenza idinga abanakho coffeehouse kwangaphambili: Gerald Baldwin kunye Gordon Bowker.

Nolwazi inkampani "Starbucks"

Emva konyaka, i Baldwin ngoko kunyaka-29 ubudala (umseki "Starbucks"), ekugqibeleni, wamema Schulz ukusebenza, ukumnika isikhundla sokuba imisebenzi ngemiyinge emincinci kunye nentengiso. Ngoko ke "Starbucks" waba kwiivenkile ezintathu kuphela apho ubunzima coffee wathengisa ukusetyenziswa ekhaya. Ivenkile Starbucks yokuqala isekho kwaye kwi Indawo Market Pike eSeattle.

uhambo sibi eMilan

Schultz Isiphetho yatshintsha kakhulu xa wathunyelwa Milan umboniso. Behamba bejikeleza emizini, lo mfana wakhankanya liye emivalweni espresso, apho abanini ebazi bonke abathengi bakhe ngamagama babakhonza iintlobo yeziselo ikofu, nokuba yinto cappuccino okanye latte. Schultz waqonda ukuba nolwalamano kuya kukunceda ukuba athengise ikofu.

Ngowe-1985, Howard washiya i "Starbucks" emva ingcinga yakhe Italian akazange athathe abasunguli. Kungekudala wagqiba kwelokuba wafumana inkampani yakhe, Il Giornale (liguqulelwe ngeendlela Italian "yonke imihla"). Ukuze athenge igumbi ikofu, Schultz kwakufuneka ukuqokelela ngaphezu $ 1.6 million. Abewenzela ngonyaka inkampani 'Strakbars ", ezama ukuvula nomxokelelwane izindlu coffee indlela Italian.

Ngo-Agasti 1987, Schultz wanikwa isikhundla soMlawuli-Jikelele Starbucks, olu sapho lwaluquka yekofu ezintandathu.

Ukuthandwa womnatha, "Starbucks"

Melika yanikelwa ngokukhawuleza kunye uvelwano kwinkampani. Ngowe-1992, "inethiwekhi Starbucks 'waya phezu NASDAQ stock exchange. Le nkampani sele waba amanqaku ezivulekileyo 165, inzuzo $ 93 yezigidi kulo nyaka. Ngoko ke, ngo-2000, "Starbucks" iye yaba uthungelwano lwehlabathi, uye wavula ngaphezu kwama 3,500 iivenkile zekofu yaye ifumene $ 2.2 billion kwingeniso yonyaka. Schultz wayengomnye bantu banempembelelo eMelika.

"Starbucks" wayengekho njalo phezulu, kukho ukusilela. ngaphezu kwekhulu yeevenkile Ngoko ke, ngo-2008, Schultz sivaliweyo okwethutyana ukufundisa bartender ukulungiselela espresso.

Njengenxalenye yale yotshintsho Schultz ubhengeze ukuba i "Starbucks" efuna ukuqesha ex-emkhosini. Kulo nyaka uphelileyo, inkampani yaqinisekisa amarhe okuba byi izifundo kwikholeji abaqeshwa babo.

Ngexesha umsebenzi wakhe Starbucks Schultz ebesoloko kuqala abasebenzi balo, nto leyo ichaza ukuba amahlakani. Inikela zonke ukhathalelo olubanzi unyango kunye ne-inshorensi, nokuba nefuthe le meko kunye noyise.

Schultz uye wakhupha incwadi engaqhelekanga, "Buphalazele entliziyweni yakhe indebe ukuba ikomityi wakha Starbucks».

Starbucks iyaqhubeka ikhula, kuba ngoku intengiso yonyaka ngaphezu $ 16 billion, ngoko Schultz abe urhulumente sisityebi. ukubaluleka kwakhe umnatha kuqikelelwa kwi $ 3 billion - ngusozigidi lokwenyaniso.