I imboni yezemidlalo: isakhiwo kunye nethemba. imboni yezemidlalo Market

I imboni yezemidlalo liphantsi utshintsho ebalulekileyo kule minyaka 5-10 yokugqibela. Oku kwenzeka ngenxa yobuninzi izinto ayikho ingenamsebenzi. Oku kuya kuxutyushwa kweli nqaku.

trends

Ngokutsho umhlaziyi ikhokela, imarike lushishino yezemidlalo ubunzima utshintsho. Ingeniso evela zomdlalo amashumi ezigidi zeerandi US. Xa olu lwazi iyahluka, kuxhomekeke imithombo yolwazi. Kucacile ukuba isabelo ingaka imakethi kwikhompyutha ividiyo. imidlalo Social wafumana ingqalelo kangako.

Nangona kunjalo, ngenxa bokuqonda yabantu kunye nobudala phakathi abadlali lamazwe awohlukeneyo kulindeleke ukuba ukwehla kwi ukuthandwa ividiyo imidlalo kunye nezinga kwemfuneko consoles yemidlalo.

Kukholelwa ukuba nabadlala abakhetha zemveli ivideo imidlalo disc eendaba, abantu abaneminyaka eyi-15 ukuya kuma-40. Kananjalo ukuze bakuthathele ingqalelo ukududulelwa uqoqosho ngokubanzi. Ngamanye amazwi, asinguye wonk 'umntu ithuba ukuthenga enamandla computer ezifezekisayo iimfuno imidlalo ezintsha (njenge "I Witcher 3" okanye Mass Effect: Andromeda), ngoko ke intsalela kancinci ngokutshintsha ngokubhekiselele imidlalo yasekuhlaleni, apho zifumaneka kwi-intanethi. Akukho kukhethwa isicelo mobile esekelwe kwi-Android okanye iOS. Kodwa le midlalo zahlukile kakhulu kwabo zemveli.

Ngako oko, le imboni yezemidlalo alibonanga lalisiya yengeniso ivideo imidlalo kunye nokwanda kwezicelo ezinjalo mobile. Ukuba ababhekisi yokuzonwabisa umdlalo ukuzisa imali kuphela ngenxa yokuqaliswa kwe iingongoma zentengiso (kungakhathaliseki nokuba sithetha kwiivenkile eziphathekayo kakhulu mhlawumbi embodiments besebenzisa amaqonga elektroniki), ividiyo imidlalo enesiqulatho imali, nto leyo inegalelo ekukhuleni onamandla angaphezu eyinkunzi.

analytics

Ishishini Umdlalo mihla ingaphezulu kunoko umculo. Thelekisa ezi kunokwenzeka kuphela noshishino bhanya kunye nomabonakude le. Kodwa ke, ngenxa yeenguqu kwemfuneko umdlalo liphuhlise abaninzi ubugcisa analysis projekthi. Kakade ke, sithetha imidlalo yasekuhlaleni, kwakunye intanethi, ukuba udale imbono onamandla angaphezu kwe eneenkcukacha imiba ingeniso imali le projekthi. Kwimeko kunye ivideo imidlalo yokuzonwabisa eqhelekileyo, uhlalutyo ukuze phantsi ukuba umthamo yokuthengisa.

Izinto ukuba isikeni:

• Alex and Mau - inani labasebenzisi ngosuku nenyanga, ngokulandelelana;
• enye Isalathisi ratio ukuya kwenye: anka / Mau;
• izinga ukubandakanyeka - ibonisa ixesha umdlali ichitha kule projekthi;
• K factor - ibonisa avareji inani labadlali ekukhuleni komdlalo; into efana "degree of impambano" ehlabathini umdlalo;
• ARPU - avareji imali yokuthenga umntu umdlalo;
• LTV - ixabiso umdlali othile, kuxhomekeke lonke ezemali bakholelwa kule ngcinga umdlalo, ukuba ube nabahlobo amakhonkco yokuthunyelwa, bathathe inxaxheba kubomi projekthi (intshukumo, imilo, isiganeko), kwakunye nenyathelo lo mdlalo ngenjongo yokwazisa projekthi.

imali

Ikamva wemidlalo kuyehla ekufundweni kwindlela yokuziphatha labadlali yeprojekthi ethile, ukufunda nokubandakanyeka kwabo, kwakunye sotyekelo nqakraza kwi iintengiso okanye-umdlalo imikhondo ukuququzelela uphuhliso ubucukubhede projekthi.

Ngokwesiseko macandelo data yemodeli yeshishini:

1. Revenue ngenxa umdlali Imali. Oko kukuthi, ukuba ilungelo lokonwabela inkqubo umdlalo ukuhlawula umrhumo. Umzekelo i zentsimbi on iOS.
2. umdlalo Eqhelekileyo okanye inikwe. Oko kukuthi, abaxhasi atyala imali yokwenene ekuthengeni iimpahla phakathi umdlalo, igalelo sokulinganisa, uloyiso emfazweni kunye umdlalo bekhululekile ngakumbi. Uninzi imidlalo ezinjalo. Made yi "yokwenene" na "itikiti ukuba amaqela amakhulu." Developers kufuneka kuphela ukuthobela intsalela ubuncwane phakathi Donati kunye nabadlali eziqhelekileyo. Iiprojekthi apho kukho umsantsa unbridgeable, abantu elide ukuze ndikwazi phakathi kwala maqela mabini.
3. Imali ngohlobo kwi-umdlalo zentengiso. Apha kwakhona, yonke into ilula: xa wabhengeza nasiphi na isiganeko, nesisitheliso ubonisa ibhanile. Umzekelo i "Mystery House", zathunyelwa nge iiwebhsayithi "VKontakte".

Le imakethi ezixineneyo iinkampani okudlala ezifundisa iinguqulelo gqith yemodeli yeshishini ekuphuhliseni iiprojekthi umdlalo. Kwakunye neendlela intengiso yangaphandle ukutsala nabadlala ezintsha.

Makhe ukudlala computer ephuhlisa yi ephala, kodwa imihlaba ke analytics yokudlala lisathukuza yayo. Awenziwanga ngokupheleleyo yonke bhuqe kwezixhobo apha naphaya ukulungiselela iimfuno umdlalo ngamnye ngamnye umthengi lwangaphakathi. A technology esekelwe phezu kwemimiselo zolwazi zonxulumelwano hayi ziyilelwe okugcina exabytes lolwazi, kodwa nangakumbi ke abalindelekanga apha naphaya ukuba ukusebenza kunye umthamo data. Enjalo isixa ingcaciso enikwe yi ngenani izenzo ukuba yenziwa yi umdlali.

NoSQL ubugcisa ukuze akwazi ukusiqhuba technology into eyahlukileyo database zemveli.

yekhasino intanethi

Enye inkalo imboni yezemidlalo kulo, nto leyo ethetha ukubeka imali kulo mdlalo. Amaxesha amaninzi xa ebukele umabonakude ubonisa nakweyiphi isayithi uyakwazi ukuva ad ekuyo elandelayo enembonakalo yenyani - oomatshini slot, idini ukudlala for free. Sithetha "frispinah" - Free umdlalo izama ukutshintsha igubu, musa ukubonelela kugunyaziso ukuzama nayiphi uniko wemali. Ukuba uwine intsalela kwakhona kwi kwemali ethile.

Njengoko umthetho, imali "ejikelezayo" esokuba kangako. Siseko kunye neendlela yokwakha imodeli ishishini iyafana naleyo nayiphi "ezihangeni omnye-axhobileyo 'ebomini. wabiza nje eneneni ngokwahlukileyo - oomatshini slot. win ezamahala into Iwakho lowo amathuba kubo. Noko ke, ingeniso evela kwimithombo efana kakhulu enkulu kakade.

Ishishini yokudlala eRashiya umzekelo, Mail.ru

Le nkampani iquka kwi Russian Federation ayikho indawo yokugqibela kuphuhliso lweli candelo emarikeni. Umzekelo, "meylovtsy" negalelo ukuveza ukuba imidlalo yekhompyutha ezininzi abantu kakuhle, yaye musa bawe phantsi kwezimiselo "yokuchitha kakhulu."

nyaka, uphando ngamnye olwenziwe Mail.ru Group kummandla indawo yokudlala, abahlalutyi bafumanisa ukuba ubudala umndilili ungumdlali Russian - iminyaka 27-29. Nzima ngakumbi inkampani yaqala ngo-2015, xa ubunzima abadlali baye bashiya ingxenye kwezicelo wemidlalo loluntu (sibonile ngaphambili ukukhula - malunga ne-20% xa kuthelekiswa nonyaka ka-2014), kodwa imeko ibasindisile inani kukhupho imidlalo online: le projekthi "Armata», Black Intlango, SkyForge . Kananjalo bonke sazi shooter lenkundla online ebizwa Warface.

Ngokutsho manani-2016, mobile imidlalo ethandwa kunye nomthamo yengeniso phantse ngokulinganayo lezentlalo, ngokutsho intloko studio IT-Territory Basil Maguryana.

zenja

zokuzonwabisa Interactive asiyiyo inxalenye kuphela somxholo shishino. Apha lungabi lolungu zenja. iimagazini yemali, eyenzelwe ukukhusela iziganeko geymerskogo ihlabathi ukuthetha malunga iziganeko lokuchwetheza ukuba kukhululwe projekthi entsha, lukwa yinxalenye yale Sphere.

Le print media ezaziwayo-kakuhle eRussia phephancwadi "woNgcakazo", epapashwe ukususela ngoSeptemba 1997. Athandwa kungenxa kumaqweqwe emibalabala, iipowusta, kunye nendlela lokunikeza material - ibhalwe ngolwimi olulula, eqondakalayo uluhlu olubanzi abalandeli ivideo imidlalo. Ukubolekisa iikopi 180 000.

iimagazini Gaming ezinikele imidlalo nje kuphela, kodwa yonke computer: yentsimbi, iinkqubo, iinkcukacha, intanethi ubuchwepheshe kunye software. Umzekelo i loo ncwadi a eyaziwa ngaphantsi "Uchwepheshe" iphephancwadi encinane - eprintiweyo ngo-1999, ukujikeleziswa kuye kwadlulwa ngaphaya iikopi 220.000.

Umsebenzi imidlalo

Iphupha zonke ungumdlali onamava (kumda ukukhanya impambano) - ukusebenza kwinkampani exhasa umdlalo wabo abawuthandayo. Enyanisweni, ayikho nzima. Kuxhomekeka kuphela kwinani yezizathu: imfundo, ukulungela ukusebenza nokuphuhlisa kweli cala, ubukho yenkampani esixekweni, kwakunye imisebenzi. Kakade ke, sithetha umdlalo online. umsebenzi kunokwenzeka imboni yezemidlalo olungezantsi.

Umdwelisi nkqubo. Kakade ke, lo gama obuliqilima. Development of the game - ezininzi iiyure ubhala script komhlana imiyalelo hlengiso ikhowudi eyaphukileyo kunye (okubi) ngokumba khowudi yomnye ukuchonga iimpazamo. Uhlelo kufuneka bakwazi ukubhala ngeelwimi ezininzi. Umsebenzi enemisebenzi futhi kakhulu kuthathwa. Kodwa kwishishini umdlalo ayikho imali eninzi kakhulu yokwaba yayo yangaphakathi IT-candelo. Ngokuba, ukuba unomdla imali, kungcono ukuya kwi IT-kwabangaphandle, kunokuba kuphuhliso imidlalo. Okanye ukuthengisa igesi.

Artist. Enye inxalenye ebalulekileyo shishino. Kodwa ke kukho ubunzima ngaphezu wenkqubo. Ukuba indlela umzobo akuthethi idibane ne yobambiswano kunye yokudlala, umfaki-sicelo uya kufumana uyaphika ngokukhawuleza. Zonke ngenxa yokuba kunzima ukuchaza ngqo iimfuno kufuneka inikezelwe kwi-sicelo xa umsebenzi wadala.

Ukuba akukho ikhono wenkqubo kunye artist, kodwa watsala umsebenzi imboni yezemidlalo eli, unga zama isandla sakho kwi indima umphathi ekuhlaleni. Kufuneka ube nolwazi kunye umdlalo, ukuba bathathe inxaxheba kubomi gaming noluntu, kwakunye ukufumana inkampani game ofisi.

Nge namathamsanqa, unako akhule umlimi. Abo ikhule kakhulu ngenxa CM-s. Iimfuneko zilula, kodwa ngqwabalala: ukwanela, uxanduva kunye nengqiqo. Ngelo xesha linye umvelisi, kwakunye njengomyili umdlalo, into efana wayo yonke imisebenzi: lokumaketha encinane, indawo encinane nangaphezulu.

Eneneni lo umyili umdlalo. Abo kungenzeka ukuba nzima ngakumbi ngenxa eziliqela imisebenzi abangakwaziyo eyabelwe esiqhelekileyo "ndoda esitratweni." Umntu lo msebenzi ucinga ubucukubhede umdlalo, kulingisa onke amanqanaba geometry, ukuphuhlisa indlela movement iingingqi, hayi yenza kuphela izimvo, nto leyo eya kudala ezinye uhlobo game. Ukuba unomdla kulo msebenzi, kucetyiswa ukuba baqale bazame wena modmeykerstva. Ingenelo imboni yezemidlalo loo esisityebi kunene. Kukho nkqu ezininzi kumaziko eMOD apho nabani na zama isandla sabo (Portal 2, Unity, RPG-umenzi).

okukhethwayo

Ukuba iphunyezwe iprojekthi MMO, kuvele imfuneko kwizikhundla ezifana nabaphathi-PR, iingcali zokuthengisa, abasebenzi abanika inkxaso, abahloli. Ngasinye obungcali imisebenzi yayo. Ukuba ekuqaleni imidlalo online isebe kuvame lenza imisebenzi emininzi, ngoko ke uphuhliso imboni yezemidlalo eli liye laba simanga kuthi ngakumbi kunqabile.

abaphathi PR kunye lezentengiso. Aba bantu ngamafuphi ngokuchanileyo unokuhlangula ulwazi interlocutor, ukuba nomdla kuye nantoni na. Ngexesha lodliwano zikholisa ukunika umsebenzi yovavanyo: ukuba kuqhuba iqela iinguqulelo kuchasene senkqubo yoshishino ukuba zinike inani liphezulu lwabasebenzisi ababhalisiweyo kule projekthi kwi kwinkampani mali wokudlala eliphantsi kakhulu.

inkonzo Inkxaso okanye inkxaso zobuchwepheshe. Njengomgaqo, ifuna ulwazi PC, ezinye iinkalo inkampani, apho kukho umnqweno ukuzinza, kunye iimpawu imboni yezemidlalo kulo. Kwakunye nokukwazi ukugqithisa ulwazi client. Amaninzi, le sikhundla ibandakanya intsebenziswano impixano nabathengi, kuba inzuzo enkulu iza kuba nobuchule kunye nokukwazi ukuphatha ntshikilelo.

A kancinci malunga imidlalo online

I imboni yezemidlalo - oku lishishini, ezifana cinema, ukhenketho kunye nomculo. Imiba efana nophuhliso Classic ivideo imidlalo yokuzonwabisa kwi-CD-ROM, ayikwazi xa kuthelekiswa, imidlalo online zentlalo kunye nezicelo mobile.

Umahluko zisekuhleni: zokuzonwabisa interactive ngohlobo kumkhangeli-based imidlalo online zibandakanya nokubandakanywa kwezibonelelo zemali kwicala umdlali ukuphucula amanqanaba ubuchule, angalandeli abanye abadlali. Imidlalo ayide ikwazi "ukugqitha". Bathi phakade, bewuzizilizisa zifuna bachitha ixesha elithile yonke imihla sicatshulwa imisebenzi yemihla ngemihla. Kunye izihlandlo eziliqela ngeveki ebibanjwe ukhuphiswano abathile phakathi abadlali (zezindlu) ukuba ilungelo lokuba ibhaso ethile.

ivideo imidlalo yokuzonwabisa nako Kwathi, baye kwasekwa ibali ecacileyo (ngokuchasene ukuya ngasentla) kwaye alifuni ukuba ngqongqo periodicity phambi online.

Ngokufuthi, umdlali akuthethi ukuba le projekthi Intanethi ngokuyintloko ziyilelwe ukuba bafumane ababhekisi phambili ngokwabo, kungekhona ukuze abantu bakwazi ukudlala kakuhle kwaye wenze nantoni na oyifunayo. Ukungaphumeleli ukuqonda iziseko yemodeli ishishini kukhokelela izoyikiso malunga abaphuhlisi baba amarhe okuvakalala ukuba liqengqiwe, le projekthi iza kuvalwa kungekudala. Noko ke, abo ungxamile phinda. Updates kuphuma omnye emva komnye, kunye nokungabikho umdlali ixesha elide kukhokelela ekubeni umlinganiswa iba buthathaka ngaphezu kwabanye. Xa sele idlule ezimbi, umntu ukhetha yonke babuyele kulo mdlalo yaye efumanise ukuba kakhulu oziphosileyo, umlinganiswa ayikho namandla ngaphambili. Oku kwakhona kwenza kubekho iingcinga ezimbi ukuba mdlalo akahexa. Umzekelo RiotZone yeprojekthi Mail.ru Group evela iinkampani ngentla.

Ukuba akukho ukuqonda ezi zinto ezisisiseko, kungcono ukuba aqeqeshe ukusebenzisa ividiyo imidlalo yokuzonwabisa odidi kwi PC ukuze bonwabe.

eSports

Ikamva imboni yezemidlalo le nto ngokukodwa ukuzisa impumelelo iinkampani, ukufumana injongo yaso kurhwebo lwehlabathi. Ekuhambeni kwexesha lethu, nabadlala sele eyayingasekho umfanekiso namazambane kwesingqengqelo eqhelekileyo kunye yokuphila lukhona. Abantu abaninzi inxaxheba kwimiDlalo yobuNtshatsheli yemali, ukufumana mivuzo cash lokwenene. Imizekelo yalo - yobuntshatsheli Warface, Dota 2 no Hearthstone.

Imidlalo njengoko baye bayeka ukuba waqonda njengento bokungakhathali kwakungandonwabisi. Kule iimbono elidlulileyo, umzekelo, 'imidlalo ukujikelezisa maniacs "okanye" udlale kanye ixesha. " Industry iye yaba ishishini epheleleyo-abazi.

Ukongeza, iRussia lilizwe lokuqala apho ikho into e-ezemidlalo liye waqaphela. Kwathi kudala ngo-2001. Kwaye ngo-2017, lo gama ngemvume ngokupheleleyo mazingeniswe lobhaliso kunye neminye imidlalo efana nebhola ekhatywayo, hockey okanye yomnyazi. Loo nto ngoku kummandla Russian Federation usenokuba ukhuphiswano ukuze eSports. Abaphumeleleyo banokude ukumnika bit engqinelanayo ingqeqesho.

Olu khuphiswano asikwazi ukuthatha inxaxheba emdlalweni, nto leyo inika elementi ngumothuko. Ukhuphiswano kakhulu emibala kwaye emangalisa ebeziqhutywa ehlabathini lonke ngethuba elisusela kwi-2000 ukuya kowama-2013 njengenxalenye ye imidlalo ezifana warcraft 3 StarCraft. Iqela eliphumelelayo okanye umdlali eyodwa kunye amanqaku kakhulu kwidabi lokugqibela.

isiphelo

Ekugqibeleni, kufuneka kunokuthiwa ishishini umdlalo ngamandla kakhulu kuphuhliso kwaye uhamba ngokukhawuleza ukuya kwikamva enkulu eliqaqambileyo. ababhekisi phambili Studio kunye amasebe awo zihluma ngathi amakhowa emva kwemvula, yonke into elifumileyo imimandla emitsha.

Umzekelo woku inkampani yamazwe ngamazwe Plarium, nto leyo eye amasebe kwaSirayeli, le Ukraine, i-USA, UK. Kakhulu kutshanje wavula iofisi eRashiya e Krasnodar. Le nkampani ibandakanyeka kuphuhliso zombini imidlalo intanethi kunye nezicelo mobile.

Kwaye kukho ezininzi iinkampani. Imidlalo ukuya phantse wonke unyaka. Omnye nezinye ezimibalabala ngakumbi. Xa ithetha ukuba PC yakho, kwabonakala njengephupha, kodwa ngoku kukho omnye yonke intsapho. inkqubela kwezobugcisa na ukuma, yonke umdlalo omtsha kukhululwa ukugqitha lwangaphambili ngo lomzobo yayo, iimpawu yobugcisa yaye zisebenza.

Ngenxa nabadlala ukufunda kufuneka ukuba wonge imali ukuze iikhompyutha anamandla kakhulu ukuba ukwanelisa iimfuno inkqubo iiprojekthi ezifana "I Witcher 3" okanye Mass Effect: Andromeda. Dlala ku Minimal bambalwa abantu bafuna, kuba sohlala kweli indlela, kunzima ukonwabela ubuhle bendalo kunye nokulwa breakneck kwihlabathi enefuthe ngayo umdlalo.

Ngokwendalo, abanikazi kweekhompyutha anamandla musa ukucinga nje abeke useto ukuba ubuninzi, ukuqala uhambo ngeenxa isithuba umdlalo. Lo mba kuqinisekisa uphuhliso imboni yezemidlalo eli, nangona ngqo kakhulu. Oku kufana kweevili: ngaphandle ivideo imidlalo epholileyo - Thenga enamandla ikhompyutha, ezi iiPC zithengwa - ngaphandle umdlalo kunye neemfuno nenkqubo aphezulu.

Njengoko kukhankanyiwe ngasentla, imboni imidlalo yekhompyutha likhula ngokukhawuleza, inkqubela zeteknoloji na ukuma. Ke yonke into yenziwe ukuqinisekisa ukuba wonke umntu sichitha ixesha umdlalo owuthandayo.