Brand Sports - abantu kunye neenkampani

Yinto akukho mfihlelo ngoku zithanda imidlalo ethandwa kakhulu. Ukuba kwiminyaka emihlanu edlulileyo akubangakho inkanuko mad enjalo imithambo ukufaneleka, ndiqubhe, yoga, ibhola ekhatywayo kunye yoga, kodwa ngoku njalo efuna ukuchitha ixesha lakho simahla ejimini okanye ipiyano. Kwaye wonke umntu uyazi, imfuno idala ubonelelo. Akumangalisi ukuba brand ezemidlalo aye landa umthamo kwimveliso.

Ukongezelela iinkampani ezifundisa iimpahla kunye nezihlangu, ukukhula ngokukhawuleza kunye nophuhliso nhlangano, ovelisa uluhlu imfuno ephakamileyo kunye nezixhobo. Ngokupheleleyo zonke zehlabathi brand zemidlalo edumileyo liyi ithandwa kakhulu ukwanda. Ezi ziquka zombini abenzi iimpawu ezemidlalo (ukusuka kawusi izixhobo ejimini), kwakunye imijelo yomabonakude, iiklabhu kunye namaqela, kwakunye neembaleki dumeke. Ewe, oko Laziwa abadlali intenetya, abadlali bebhola, abadlali ngaske abadlali yegolufa wazisa ingeniso ibonwe iinkampani sibhengeza iimveliso zabo.

Eyona ibiza brand lezemidlalo "zabantu" - umdlali igalufa Tayger Vuds. Kuyinto ngenxa impumelelo yakhe endle, i tamer eklabhu yi "ixabiso" million 38 amanqaku eluhlaza. Oku kuthatha ingqalelo ingeniso kuphela izivumelwano ezisayiniweyo kunye nabaxhasi. indawo yesibini iya umdlali yentenetya ukusuka weentaba Swiss Roger Federer. ekuhlaseleni ibhola etyheli esikusebenzeleyo% malunga-10 kuphela kwingeniso yabo epheleleyo. Imali eseleyo iya akhawunti yakhe inani elikhulu iinkampani bayaphumelela onesiphiwo player intenetya.

Ivala abantu abathathu abahlawulwa kakhulu brand ezemidlalo, Phil Mickelson. Umdlali yegalufa ethandwayo ifumana izivumelwano kwiinkampani ezahlukeneyo babekhupha iinkuntyula evumela abahlalutyi ukuba baphonononge ngo-26 ezigidi amatyala yaseMelika.

Ezo brand zemidlalo ezifana Nike, Adidas, Puma kunye nabanye abaninzi abafumana amawaka ezigidi ngentsebenziswano kunye neembaleki dumeke. Noko ke, hayi kuphela umntu odumileyo, ibhabha ku intengiso, imveliso ezitsala inani enkulu abalandeli. Umntu wokuqala uhlawula ingqalelo iimpawu ezifana nomgangatho kunye nentuthuzelo. Kuyinto la iparameters zibalulekile xa ukhetha imveliso, ezifundisa ezemidlalo iibrand impahla kunye nezihlangu.

Ihlabathi liphela uqhelene ulwazi olunjalo njengoko magazini Forbes. Yiyo le hlelo idume uthando lwakhe yokubala imali abanye abantu lokudidiyela iintlobo ezahlukeneyo amanqaku. Ngoko ekupheleni kuka-2012, eli phephancwadi bapapasha uluhlu olubandakanya iintlobo zemidlalo eqolo. Inkokeli kwi "imikhosi u-" yi inkampani edumileyo ngamazwe Nike. Ixabiso eliqikelelwayo phantse $ 16 yezigidi zezigidi. Idume ukuba ukuveliswa iimpahla ezisemgangathweni kunye izihlangu kuphela midlalo, kodwa ngenxa iifeni bezemidlalo.

Indawo yesibini kolu luhlu yinethiwekhi mabonakude ESPN. Ukongeza, ukuba bukhosi eendaba imidlalo ethandwa kakhulu nje kuphela US kodwa kwamanye amazwe, kuye kwakhona wadala inani elikhulu lezicelo emidlalo ukulungiselela mobile phones. Yiyo le nkampani kuzisa ebuncwaneni imiphantsi USB, yonke dollar wesine American. ESPN Intlawulo yi-11.5 yeebhiliyoni zeerandi North American.

Indawo yesithathu simo "abaninzi brand emidlalo oluziindleko" kuthatha Adidas. Le nkampani kufuneka akukho intshayelelo. Izinto yale nkampani zomgunyathi rhoqo. Nangona kunjalo, oku akuthinteli inkampani Adidas ukuba ubhedu emhlabeni wonke kwaye avule Iivenkile yeempahla zemidlalo, nkqu iimbombo ezisemaphandleni kulo mhlaba. ixabiso Brand phantse $ 7 billion (hayi amakhulu amabini amawaka).