Asos: ukubuyekeza kunye neziphakamiso

Ukuza kuthi ga ngoku, enye edumileyo online iimpahla iivenkile, izincedisi kunye izithambiso yi "Asos". Ingxelo evela abo bathe basebenzisa iinkonzo zakhe, kuba becala HIV: yokukhangela lula, asolwa ebanzi, unyuselo rhoqo kunye izaphulelo, imiqathango ezifanelekileyo delivery, inkqubo ukubuya - bonke abathengi malunga noku. Kwi website esemthethweni, kukho amacandelo amaninzi: Amadoda kunye nempahla yabafazi, izihlangu, izincedisi, iimveliso zokucoca, iingxowa, yesinxibo jewellery. Ngokutsho kweengcali, ngokubanzi imelwe khona iimveliso abamalunga nama-50 amawaka kbavelisi udumileyo, kuquka phantsi brand yayo "Asos". Iimpendulo ziqokelelwa kwindawo ekhethekileyo. nokwaba yenkampani ibekwe e Barnsley (UK) - yiyo le mveliso zithunyelwa kulo lonke ihlabathi. Ukongeza, le ingaka iye yaba iziza kwi-US, Jamani, eNgilani, eSpeyin, France kunye Australia. Zonke iingqokelela zenziwa ngamacandelo amathathu: ezo izinto ezisisiseko, imifuziselo mkhuba kunye nemveliso with "uphawu", onesibindi engaqhelekanga.

abaphulaphuli ekujoliswe

Kuphantsi kweziphi abathengi athambekele "Asos"? Ukuphonononga lubonisa ukuba isiseko abaphulaphuli ekujoliswe ngamantombazana namakhwenkwe abaphakathi kweminyaka engamashumi amabini abasebenzisi Internet esebenzayo, ukuba baqonde brand iintsingiselo nefashoni.

Le ngxaki yokusetyenziswa brand

Ngokutsho kweengcali, lezentengiso, oko kungenziwa xa kuthelekiswa kwimbali yemiyinge ezifana Apple kunye Starbucks. concept Asos ekuqaleni ukufunda ngolu hlobo lulandelayo: «Njengoko kubonakala ku Screen». Asinto kunzima ukuthelekelela ukuba inkampani wayecebe ukumanya ukuthengisa impahla, ezifana abadumileyo. Kamva, nangona kunjalo, uluhlu yandile: namhlanje "Asos" (iimpendulo abaxumi kuqinisekisa oku) uye waba ingxilimbela yokwenene, ezifikelela kuzo zonke iintlobo, ukususela kakhulu yedemokhrasi premium. Kwiminyaka 13 ivenkile babesoloko yenza iinguqulelo yaseMelika, isiJamani kunye isiFrentshi. Kutshanje Kwazeka oko ukuba lo ukufikelela brand elizayo kufuphi emarikeni Chinese. Xa yokugcina ixesha elide zonke iimveliso ziya kwenziwa khona.

clothing

Luni imisebenzi yoyilo inama ngokwalo "Asos"? Clothing, reviews apho walamba amaninzi yahlulwe yaba imigca elinesibini. Ethandwa kakhulu phakathi amantombazana aselula onobuhlobo Ndiphilise - ilokhwe amaqela kunye nezinye izihlandlo ezikhethekileyo. Apha ungabona sequins, rhinestones, iintambo, ntambo, zenja. Iingcali bakhetha Japanese avant-garde line of White, senziwe ngomoya minimalism. abayili Umenyiwe dalo zifumaneka kwicandelo Black, kwaye kwakhona Vintage i ukufunyaniswa ngokwenene abathandi bamandulo - apha thaca izinto ekuvunweni, kusingathwa ngendlela mihla. Kukho kwakhona impahla kwisimbo uhlanga - khangela ukuba kwicandelo Afrika. Ngendlela, ukuba athungwe ngesandla, kungekhona nje naphi, kodwa eKenya, nakwizinto esele zisetyenzisiwe.

izicathulo

Shoes "Asos" (reviews of ezahlukeneyo yakhe) kananjalo thaca kuluhlu olubanzi: izihlangu Ballet, neembadada kunye okuntlandlo-flops, iibhutsi kunye neebhutsi iqatha, iibhutsi kunye nezihlangu. Ukuba oyifunayo, umntu unxibe izihlangu banxibe izinxibo phantsi, ukudibanisa ibhegi ngubo kunye nezinye izincedisi.