Tourister American - ityesi, esaziwa ehlabathini lonke: imbali brand

Enye abenzi endala yeyona yaziwa lweemveliso impahla kweli hlabathi American Tourister. Ityesi, apho uvelisa inkampani, ithathwa njengokuba inokuthenjwa. Yena livavanywa ngocoselelo bafezekise imigangatho ingqongqo. Idlala indima ebalulekileyo kunye nexabiso elinako ukuzihlawulela iSebe i mveliso. Akumangalisi ukuba abakhenkethi abasuka kumazwe amaninzi ngenxa yohambo lwabo ukhetha le brand.

Alithandabuzeki elokuba, ukuba umntu akunakwenzeka namhlanje akuthethi uphawu stylish, ukhululekile kwaye esebenza ityesi netroli American Tourister. Kodwa waqala njani konke? Indoda waliseka inkampani ngoku idumileyo 1930, waba Sol Koffler. Yafudukela eUnited States, waqala wasebenza kwi-mveliso, wenze komboko indlela, ngoko kwi-mveliso neebhegi. Iindlela zokuvelisa emthwalweni iimveliso, malunga apho abaziqondanga okufana elo xesha. imicu Thin ngomthi okanye ucwecwe njo kunye, kwaye ngoko ke zagutyungelwa nephepha (ngelaphu) ukuba impahla angabizi okanye yesikhumba ukuba imifuziselo imali eninzi. Ngokuhamba kwexesha Koffler wagqiba ukuqala ishishini zabo ngenjongo ngokuqinileyo ukwenza imveliso okuhlala. Le nkampani iye yasekwa ngo-1933 emva kokuvulwa evenkileni yokuqala elikomkhulu Rhode Island, Providence.

Nangona sampula lokuqala akenzi revolution kuyilo, Koffler wayeqinisekile ukuba phakade lemveliso kuluhlu ngexabiso elifanayo nzima nayiphi na enye inkampani ukuba akhuphisane American Tourister. niyibona It bathengisa ukuba dollar enye. iikopi 5000 athengiswe kunyaka wokuqala ukusebenza. Kwisithuba seminyaka emibini Koffler waqesha kubasebenzi eziliqela, kodwa waqhubeka ukusebenza kuyilo iimveliso kwaye wasebenza kwintengiso. Umgca imveliso iye yandiswa noko, wakhululwa imifuziselo ezimbini zobukhulu ezahlukeneyo (dollar amabini okanye amathathu) nganye kwiskim umbala omnyama yaye emdaka. Products bathengisa kuwo wonke ummandla ukusuka Providence eBoston.

Emva kwethutyana izixhobo Koffler apha naphaya ukuvelisa panels (ngamaplanga) ukuba balwamkele ekwaziyo cranking izinto. Oku kwakhokelela inkampani Tourister American intuthuko enkulu. Bulelani niyibona kule ezintsha ilula kakhulu ngokubhekiselele kuyilo, kodwa yanyuka amandla ayo. imizekelo imifuziselo yomthwalo ngexesha ukuya kwiindawo ezininzi wabenza eliphantsi ngumsina, kananjalo, ukuba anento ukuzivula kunye uvuleka. model Koffler waba uyilo elula kodwa oluhle kunye ajikelezayo, iimpawu ezifana kanti neepokotho kunye iiziphu ukuba ngokuqinisekileyo kwandisa usizo kwalo. Ukwahlula le layini kwezinye iindlela zayo, umseki igama American Tourister. Le tyesi zaqhutywa, imisela umlinganiselo omtsha kushishino imithwalo leyo. umgca Inkampani lwandiswa ngo 1940 ekuqaleni izimbo ezine, imibala emine kunye nobukhulu ezisibhozo. Ngexesha Second World War, inkampani simise imveliso kwimveliso imithwalo, ukusebenza kwi imfazwe. Nangona ibuyambo ekhawulezileyo ukususela 1945, nangoku wahlala eqinile lwengingqi. Kodwa Koffler Sales bafuna liphela Melika, kwaye hayi kuphela. Weza ukuqonda ukuba kuyimfuneko ukukhuthaza uphawu ngenxa inkampani izibhengezo.

Ebudeni beminyaka emibini eyalandelayo kuqaliswa ubuchwepheshe obutsha ekuvelisweni ezikhundleni kakhulu nkampani phambili kwimarike yesizwe. It sasetyenziswa kuqala ekwenziweni ngamaplanga icinezelwe (ngokwenene), kwakunye ukuqaphela izinto revolution yaphuhliswa ngexesha leminyaka imfazwe - IVinyl. Emva kokuba ukuqaliswa kwe umgca olandelayo, akuqinisekisi inqaba umgangatho omtsha, ngowe-1954, ubume eekhemikhali kwemveliso Tourister American kuye kwaphuculwa ngakumbi. Ityesi, reviews apho bahlanganisene ngenyameko, wakwazi ukuba uphumelele uvavanyo lokwenene kwaye abonise amandla akhe amangalisayo. Kwenye imeko, xa athe wawa imoto, ehavshey ngesantya phantse 100 leekhilomitha ngeyure, waza wawa phantsi amavili enye imoto. Ngaphandle nje imikrwelo ezimbalwa phezu elingaphandle, iye yasinda lomelele.

Ngo-1970, le nkampani wanikwa lorhwebo TV ingenakulibaleka kunye igorila (eneneni kwaba umdlali wazenza mntu), nto leyo zithandwa yonke iminyaka elishumi elinesihlanu de yabonisa. Esi silwanyana, ukuba ehokweni, kuphosa ityesi nangamandla akhe onke phezu kodonga, tsibela kuyo. Oku ukubonisa amandla le mveliso.