Famous nesiqhumiso Lancome wonke

inkampani Amafutha zokuthambisa "Lancome 'banotyekelo kubizwa ngokuba omnye ethandwa kakhulu kwilizwe lethu, njengokuba okunene ehlabathini liphela. Phantse iminyaka asibhozo Abenzi bemeko- isiseko esiluqilima kwaye nomsebenzi wayo abasebenzi ezininzi ukuze abethelele ubuhle bendalo yabafazi, ukuba sihle kunye nentwana konwaba ngakumbi.

Xa ngo-1935 wesiqhumiso onesiphiwo Ptizhan Arman, umncedisi we odumileyo Coty, useke inkampani yakhe, akubonakali ngalo mzuzu, akwazi ukuba wayecinga ukuba wayeza kuba ngunozala isiqhumiso kunye nesigebenga izithambiso 'Lancome'. Ndisemncinane Ptizhan imangaliseke baqubuda phambi komfazi kuye, awayisungulela emsebenzini wakhe nobomi, kuba wadala flavour ekhethekileyo.

Sele kwinkulungwane yeshumi elinesithoba kade, France waba fashion trendsetter kakuhle nelilifaneleyo, ubananzile abafazi zehlabathi iingubo zabo kunye namakha. In Paris evela ehlabathini lonke zahlanganisana iingcali of fashion, ukuze kuzakudibanisa nge ezintle.

Kwakukho couturier elingana yaseFransi ehlabathini, nto idume amandla akhe yobuciko okwenyaniso. Musa barhuqe emva kwaye wabaqholi isiFrentshi - bacela befashoni amakha. Kodwa ekuqaleni kwenkulungwane yamashumi amabini, eUnited States nisithimbile namasundu, kwaye kanye enamandla eFransi kwimiba fashion ayehla.

Young ukuvelela, Arman Ptizhan wafudukela eParis waza waqalisa ukusebenza kwi Crash Fransua Koti iziqholo. Kungekudala Kochi uyakuqaphela unekhono umncedisi wakhe, nesinika ukuba kumlawuli wendlu aqholiweyo Coty. kodwa intsha abantu waphupha ngokudalwa, lwakhawuleza lwemka eposini eliphezulu kwaye avule ishishini.

Kufuneka uhlawule irhafu ukuya injongo abanetalente kakhulu Ptizhanu - ukuba unako ukwenza into akwazi ukuyenza Kochi omkhulu; wabuyela eFransi wakhe oyintanda, isihloko capital fashion.

Ukudala Lancome nesiqhumiso Ptizhar uhlale ukhumbula ukuba izifundo utitshala wakhe omkhulu, ngoko ke uphuhliso iphakheji engaqhelekanga kwaye unique noko ke wathanda ukuba umsebenzi edume ngexesha wegcisa Zhorzha Deloma, ababekhonza Kochi. Kamva, waba director lenkampani kunye neminyaka engamashumi amathathu wasebenza phezu indalo Iibhotile ezikhethekileyo ze Lancome.

Ngowe-1936, inkampani emihle kakhulu yaye engaqhelekanga French isiqholo Lancome - Magie kunye kanina Cachet Bleu. Lancom - oomoya ezizodwa, abanako mazingabhidaniswa ezinye intlobo unanamhla.

Ngowe-1952, iivenkile isiqholo kukho ezintsha kubaxumi bayo - ngezo unique Lancome Tresor. Ivumba woyisa kuphela abalandeli lophawu, kodwa ochwepheshe iziqholo. Kwincopho bubumnandi waba raspberry kunye wavuka. Entliziyweni yayo amanqaku ukukhanya amakha njengoko peony, jasmine, ipepile Madagascar epinki, currant emnyama. amanqaku Base - The Virginian umsedare, must, vanilla, etsala bona uyathandeka.

Ngowe-1964 le nkampani kwesele L lenkampani akasoze, kwaye ngexesha elifanayo iindaba yakhe elandelayo: nesiqhumiso Lancome, edume Climat buphuculwe nangaphezulu kwaye unique Eau de Lancome.

Lancome iziqholo zifunwa rhoqo eziphakamileyo namabhinqa ayo yonke iminyaka ehlabathini lonke, kuba Arman Ptizhan ngotyalomali inzala yahluma pholisa kunye nolutsha obungunaphakade. Empire Lancome iyaqhubeka ukunikela ngesisa ukuba sele bakhe rhoqo kwaye ezintsha kubaxhasi ehlabathini jikelele.