Pinterest - yintoni na? Intanethi yoluntu Pinterest. "Pinterest" Russian

E-Rashiya, intanethi yentlalo yePinterest ifumana ukuthandwa. Iyintoni - ithuluzi elixhenjisiweyo kwi-intanethi okanye ngaphezulu kwefayile yefomathi entsha yokuzonwabisa?

Ngokufutshane malunga neprojekthi entsha yentlalo

Pinterest ("Pinterest" - Xhosa version of writing) - isayithi (ngokuqhelekileyo ukuzibeka njengethungelwano loluntu), apho abasebenzisi banokulayisha khona iifoto baze babelane nabo. Iyenziwa ngendlela yebhokisi le-cork, apho kulungele ukuqokelela imifanekiso, ukusabalalisa ngokwezifundo (iminqweno, indawo, izinto zokuzilibazisa, njl.). Abasebenzisi banokubukela iibhodi zamanye amalungu omnatha, kwaye basebenzise inkinobho ebonakalayo eqhotyoshelweyo ukufakela iifoto kunye nemifanekiso kwikhamera. Unokubeka "njenge".

Abadali bePinterest bakholelwa ukuba esi siza siya kukwazi ukudibanisa abantu ngokutshintsha iingcamango kunye nemithombo yokuphefumlela. Le projekthi yenziwe ngu-American Ben Zilberman, ephethwe yiFirm Crew Brew Labs, ifumana inkxaso-mali evela kwiqela labashishini nabaqambi. Ngoku i-Pinterest ibonwa njengenye yeenkonzo ezinzulu zentlalo kwilizwe. Kukho inguqu yePinterest ngesiRashiya.

Ukusetyenziswa kokusetyenziswa

Abasebenzisi bePinterest banomsebenzi omkhulu wesayithi. I-interface ikuvumela ukuba ulayishe imifanekiso, ulondoloze, uhlele, uphathe ezinye iifayile zevidiyo. Isixhobo esibalulekileyo sichazwa ngekhompyutheni "iifowuni" (izikhonkwane), apho iifoto kunye nemifanekiso inokuqhotyoshelweyo kwi "bhodi" ebonakalayo kwisitayela somabhali. Okukugqibela, njengomthetho, yahlula kwizifundo ezahlukeneyo, kwaye umxholo weendaba uhlelwe kwiindidi eziliqela. Abanye abasebenzisi banokufumana iifoto ezibonisa umdla kunye nezinto ezithandwayo.

Ikhasi eliphambili lePinterest libizwa ngokuba yi-pin feed, apho utshintsho luboniswa kwiibhodi apho umsebenzisi obhalisile. Kukho "ukucetyiswa" kwamanethiwekhi okunxibelelwano oluntu apho kukho ubungakanani obuphezulu bokubeka umxholo onomdla kumntu othabatha inxaxheba. Kukho izicelo zeselula Pinterest ze-iPhone ne-Android.

Imiba yobhaliso

Kwangexesha elide iprojekthi yayisesimo sokuhlola uvavanyo lwe-beta, kwaye kwakunokwenzeka ukubhalisa kwiintanethi zentlalo kuphela ngeimemo zomntu siqu kwiPinterest. Umyalelo wokubhalisa wawulula. Nangona kunjalo, kwakungekho mingcipheko eninzi kulo mba - umsebenzisi angacela nayiphi na umhlobo nge-akhawunti ukuthumela isimemo. Xa umsebenzisi ozayo uyayifumana, unokudala i-akhawunti yakhe, kwaye uyiqwalasele xa ubhaliso lugqibile. I-Pinterest ingafaka iinkcukacha ezikhoyo kwi-Facebook nakwi-Twitter.

Kwixesha elizayo, umsebenzisi uzitholele kwingcaciso yeminqweno. Wayebonisa apho imifanekiso ayayikhetha ukuyibona. Emva koko ibhodi e-"coork" yamuntu yenziwe. Inokudibaniswa ne-Facebook kunye ne-Twitter. Nangona kunjalo, ngo-2012 Pinterest ivulekele kubasebenzisi ngokupheleleyo. Imfuno yokuthumela iimemo zanyamalala. Ukulandelelana nokubhaliswa kweakhawunti ngokuchazwe ngasentla kuye kwagcinwa. Ngokukhawuleza xa uPinterest ekwazi ukudala amaphrofayili kuwo wonke umntu, inani labasebenzisi landa kaninzi. Ukuba, umzekelo, phakathi ka-2011 iphrojekthi yayinee-akhawunti ezigidi eziyi-1, ngoko ngonyaka-ngaphezulu kwezigidi ezingama-20.

Kubaluleka kwezoshishino

I-Sotsset Pinterest ngokukhawuleza yajika yaba yithuluzi elidumileyo lokuthengisa, eyaqala ukusebenzisa izixhobo ezihamba phambili. Phakathi kwabo - izitolo zokugqoka kwi-intanethi. I-Pinterest - isayithi eye yaba yinto yokukhuthaza. Ezi shishini zisebenza ngokuqhelekileyo ekusebenziseni amandla amanethiwekhi asekuhlaleni. Bano-akhawunti kwiPinterest kunye neenkcukacha kwi-Instagram, i-Facebook kunye namanye amanxibelelwano asekuhlaleni. Ukusebenzisa kakhulu iifayile "Pinterest" ezijolise ekuhambeni. Ngokukodwa, ezinye iinkonzo zokuthenga amathikithi omoya zisebenzise ngokufanelekileyo ukuphathwa kwezithombe kwiiprojekthi zabo ezibalulekileyo. Phakathi kwabadlali "abasebenzayo" Pinterest - abemi baseRashiya. Ngokukodwa kule ndlela ezinye iimagazini ezakhayo ziphumelele, eziqondakalayo - umxholo wazo oyintloko isithunzi, esiyi-Pustest evumela ukulawula ngendlela ekhululekile.

Kukho iingxelo kwiPinterest ukupapasha izindlu, abanikazi beeblogi eziyaziwayo. Kubo, hamba kwidilesi oyithandayo ngokudayela "www.pinterest", kwaye ukuhlaziywa kwimixholo yemidiya ibe yindawo evamile. Ii-arhente zeDivithali nazo zizama ukuqhubeka kunye namathuba ale ntanethi yezonxibelelwano. Kukho imizekelo yokusetyenziswa kwe "Pinterest" kunye namashishini asebenza kwicandelo langempela.

Iindlela zokukhuthaza umxholo

Kukho iindlela ezininzi eziphumelelayo zokukhuthaza isiko (njengokhetho, uphawu) umxholo kwiPinterest. Enye inketho kukuthumela umxholo weeholide, oya kuba unomdla kubasebenzisi abaninzi, kuba iholide kunye neeveki ziyakhathalela wonke umntu. Kanye kunye neefoto kunye namavidiyo kwimixholo yeeholide, unokwenza "ukufakwa kwemveliso" (ukubeka izinto nge logo brand) okanye ukungena kwimilayezo yokukhangisa ngqo kumxholo. Enye inketho kukulungisa inkqubo yangaphakathi yokukhangela kunye neengcebiso zePinterest, ngoko kuthetha, "SEO" yendawo. Lo msebenzi ngamagama angundoqo achaza umxholo, ukhathaza ngeefoto zabo, iintlobo ezahlukeneyo ze-infographics. Ukuchaneka kwe-injini yokwenza uphando kuyakunceda umxholo ube "emehlweni" nabanye abasebenzisi.

Isixhobo esilandelayo sokukhuphula ukuhlanganiswa kwePinterest kunye namanye amanethiwekhi asekuhlaleni. Imisebenzi ephambili enxulumene nesi sikhokelo isetyenziswe kwi-intanethi yentlalo ngokuzenzekelayo, kufuneka sisebenzise kuphela eli thuba. Olunye ucebisi oluluncedo olulandelayo-kufuneka ubeke imifanekiso ekhethekileyo. Ngokwezinye iingcali, malunga ne-80% yezithombe kunye neefoto kwi-Pinterest zikopi zabanye. I-akhawunti iya kukhangeka ibe yinto enqwenelekayo kunye nomxholo omangalisayo.

Ngaba ndinokufumana imali kwiPinterest?

Abanye abasebenzisi bePinterest bafunde ukufumana imali usebenzisa i-akhawunti yabo. Phakathi kwezibonelo eziqaqambileyo - abadali be-Pinbooster yokuqalisa-iqonga elinokuhlawula abathathi-nxaxheba bezentlalo ukusasazwa kwemilayezo yokukhangisa evela kwimveliso eyahlukeneyo. Le ndlela yokufumana - ingeyona into entsha, isele isetyenziswe ekuqaleni kokuqalisa ngokusekelwe kwezinye iinqanki zentlalo, ngakumbi-kwi-Twitter. Abadali bePinbooster bavumile ukuba bathabatha le ngcamango ngqo "kwi-Twitter" baza bathetha ukuyifaka kwiPinterest. Ukuqaliswa kusebenza nabathengisi, amashishini kunye nee-arhente, kubanika iziphakamiso zokwahlula abasebenzisi ngokwemiqathango eyahlukeneyo (inani loonxibelelwano, indawo yokuhlala, njl.). Nayiphi na umsebenzisi wePinterest angayifumana ngokuqalisa. I-Pinbooster ingabonisa umqeshwa wayo kwi-intanethi ukuba uya kufumana kangakanani ukupapashwa komxholo wokukhangisa.

Imbali yendalo

Omnye wabasunguli bePinterest nguBen Zilberman wase- Iowa State. Abazali bakhe ngogqirha, kwaye wagqiba ekubeni aqhubeke nezoshishino zentsapho ngokubhalisa kwikholeji yezokwelapha. Nangona kunjalo, indlela yobugcisa yaseMerika yayibekwe kwelinye icala. UBen wayekuthanda ukufunda i-portal kwi-TechCrunch entsha, wayenomdla kwezobuchwepheshe kwaye ngokukhawuleza waqala ukusebenza kuphuhliso lwewebhu ku-Google. Wayephefumlelwe ngokukhethekileyo ngomsebenzi kunye neefoto, kwaye yena, xa efumene abantu abafana neengqondo, wadala ukuqala kwePinterest, eyasungulwa ngo-2009. Ekuqaleni iprojekthi yeprojekthi yayisekhaya kunye noBen Zilberman. Umdali wenethiwekhi entsha yentlalo ngokwakhe wathumela isimemo esitsha kubasebenzisi. Ekuqaleni, abaninzi abathandwayo bezonxibelelwano bezenhlalo babeqinisekile ukuba i-Intanethi ayinomdla kwiPinterest, ukuba le ayilona projekthi ethembisayo. Kodwa ekuhambeni kwexesha, ukuqaliswa kwafumanisa ukufunyanwa kwehlabathi. Ingcamango yokuqokelela imifanekiso kunye nokuwabelana nayo ibhenele kubasebenzisi abaninzi be-intanethi. Inendima ebalulekileyo ekuphakanyisweni kwePinterest yadlalwa ngepapasho le-Times, apho ipapasho malunga neprojekthi yashicilelwa, kunye nomyalezo othi uPinterest usetyenziso lwezona ndawo ezingcono kakhulu ezingama-50 ze-2011.

Abaphulaphuli

Abaphulaphuli abaninzi bezonxibelelwano zentlalo Pinterest - abafazi. Bayi-70% yenani labasebenzisi. Ubuninzi bebaninzi be-akhawunti abaneminyaka engama-25-40. Ubungakanani bododa buqondakala kakuhle, kuba iifoto zithwala imithwalo yemfashini, kunye neentlobo ezithandekayo zembatho, izinto zendlu, izinto ezinokuziqulunqa. Inyaniso yokuba abafazi-abaphulaphuli abaziintloko bePinterest, basetyenziswa ngamashishini ahlukeneyo aphakamisa iimveliso zabo kunye neenkonzo kunye nemifanekiso, eyenzelwe ukuhlangabezana nemfuno evela kubafazi. I-Pinterest ibonakala ngokugqithisa okukhulu ekukhulumeni kwabaphulaphuli: ukusuka kumawaka angamawaka abasebenzisi kwiminyaka yokuqala ukuya kwizigidi ezingama-50 ekupheleni kuka-2013. Ezi zintengantengantsi ezithandekayo zokunyuka kwezithuthi, ezinye iingcali zibonisa ukuba ukubonakala kweprojekthi kuhambelane nexesha elisebenzayo lokuhanjiswa kwezixhobo eziphathekayo, ngokukodwa iipilisi. Ngoxa uncedwa ngabo, ifoto yayivame ukulungele ukujonga ngaphaya kwekhompyutheni yakho. Ngokungaqinisekisiyo ngokuqinisekileyo le nkcazo yamanani enikezelwa yintanethi yentlalo ngokwayo-malunga nesiqingatha sabasebenzisi bePinterest bangena kwiakhawunti nge-iPad.

Pinterest eRashiya

Abasebenzisi baseRussia abavakalelwa nentsingiselo efanayo kwi-Pinterest, njengabasebenzisi be-intanethi kumazwe angaphandle. Kwaye oku, nangona kuvela kwi-intanethi ye-intanethi (edume kakhulu yiPinme.ru, eyafumana utyalo-mali kwiziko elibizwa ngokuba yi-Fastlane Ventures). Kwabaninzi baseRussia, igama le-intanethi yintlalo yintsha, ayayazi malunga nePinterest, luhlobo luni lwenkqubo. Ngokwe-TNS yokuqikelela kwenkampani yokuthengisa, abaphulaphuli baseRashiya benethiwekhi yentlalo ngoNovemba 2013 babe malunga nabasebenzisi abayi-513 (nangona ezinye iingcali zicinga ukuba la manani ayifaki abasebenzisi bezicelo zeselula). Abaphathi abaphezulu bePinterest kwi-intanethi kunye neendaba zaseRashiya, nangona kunjalo, baqaphele ukuba amava asebenzi baseRashiya angabaluleka kwinkampani.

Ngokubameli be-intanethi ye-intanethi yaseMelika, abantu baseRussia banomdla kwimifuno yehlabathi, bathanda ukuhamba, bafunde ngamanye amazwe, bazame ukulandela imifashiselo kwimofo kunye nokuyila. Le mikhuba yamaRashiya inokudibaniswa kakuhle kunye namathuba enethiwekhi yentlalo "Pinterest", eqokelela iisampuli ezininzi ezibonakalayo. Kukho inguqu yePinterest kwisiXhosa.

Izizathu zokuthandwa

Iingcali zichonga izizathu ezininzi eziphambili zempumelelo yomhlaba wonke wePinterest. Okokuqala, kubonakala. Kufezekiswa ngokubonakala ngolu hlobo "kwibhodi" kwaye kulula ukujonga iifowuni kunye nemifanekiso. Ku "Pinterest" akukho phantse yombhalo, kwaye abasebenzisi banokugxila ekubukeni olunye uhlobo lweendaba. Okwesibini, uPinterest inamandla okuthengisa. Iingcali zokukhuthazwa kweMpawu ziqaphela ngokukhawuleza ukuba "i-Poverest" kwiimeko ezininzi zinokusebenza ngakumbi kunamanye amanethiwekhi asekuhlaleni, kuba inxalenye ebalulekileyo yabantu ilula kwaye ikhululekile ukuqonda imifanekiso, kunokuba ityhale. Okwesithathu, uPinterest ivumela umsebenzisi ukuba azive njengomqokeleli.

Kukho abalandeli bokuqokelela izitampu, iimali zemali, kwaye le ntsiphelo idlulele ngokukhawuleza kwifomu yedijithali, ngenxa yemisebenzi ye-intanethi ye-Intanethi. Ukukhula okwamanje ukungaziwa kakhulu kwiprojekti yaseRashiya kunokuba negalelo kwinto yokuba kukho inguqulelo yePinterest ngesiRashiya.

Iziganeko zokuphuhlisa

Iingcali zikholelwa ukuba iPinterest iye yathatha isistim eqhubekayo kwi-"ecosystem system" kwihlabathi jikelele ukusuka kwimbono yoshishino - intanethi yentlalo idale ukulinganisela phakathi kokubukeka kwindlela kunye nokuthengwa. Ezinye iingcali ziqikelela ukuba abasebenzisi bePinterest bachithe ngaphezu kwabo banayo i-akhawunti kwi-Facebook, kwaye eli lizwi lithetha ngokubonakalayo okukhulu kwintengiso yesayithi. Ngokweziganeko zabathengisi, iimveliso ziya kusebenza kunye nePinterest ngokuthe ngqo kwaye zisebenzise le ntanethi yenethiwekhi njengesasaza sokuhambisa. Ngenxa yoko, inxalenye yemisebenzi eyenziwa ngabathengisi, iya kuthatha inethiwekhi yentlalo yePinterest. Umsebenzisi wokugqibela uza kusebenzisa ukusebenza kwesiza ukuthenga iimpahla. Kubalulekile ukuba amashishini azenzele isigqibo: Pinterest - yintoni na? Isixhobo sokuthengisa okanye umzila othe tye wokunxibelelana? Kungenzeka, iingcali zivuma, iPinterest izakudala imveliso eyahlukileyo yokuthengiswa kwe-intanethi. Ingxaki ebalulekileyo kulolu hlobo, abathengisi bayakholelwa, kungenziwa ukuphunyezwa ngokufanelekileyo kokujoliswa kweentengiso.